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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Wholesale Distributor of Products | Buy Wholesale Items & Supplies Online | Wholesale Ecommerce Company - DollarDays

Length: 116 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Premiere online wholesale distributor helping nonprofits, businesses, and individuals with over -1 wholesale products and items with no minimums!

Length: 145 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Wholesale Distributor of Products | Buy Wholesale Items & Supplies Online | Wholesale Ecommerce Company - DollarDays

www.dollardays.com/

Premiere online wholesale distributor helping nonprofits, businesses, and individuals with over -1 wholesale products and items with no minimums!

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 0 0 4 13
<H1> Featured Categories
<H1> What's Trending Nowshop all popular items »
<H1> Partners Doing More Good with Us
<H1> Let's shop brighter.
<H4> Customer Service
<H4> Our Company
<H4> Office Hours
<H4> Follow Us
<H5> Backpacks
<H5> Bath & Body Care
<H5> Blankets
<H5> Clothing
<H5> Health & Beauty
<H5> Kitchen & Dining
<H5> Party Supplies
<H5> School Supplies
<H5> Shoes
<H5> Tech Accessories
<H5> Tools & Hardware
<H5> Toys & Games
<H5> No, I don't like to save money
and 18 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

dollardays.com currently has 4 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • supplies 38
  • bath 21
  • toys 19
  • sets 18
  • games 16
  • books 16
  • bags 14
  • hats 11
  • kitchen 10
  • outerwear 10
  • tape 10
  • organizers 9
  • backpacks 9
  • jackets 8
  • binders 8
  • paper 8
  • shoes 8
  • hair 7
  • shipping 7
  • hardware 7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Supplies 38
Bath 21
Toys 19
Sets 18
Games 16
Keywords (2 words) Freq Title Desc <H>
School Supplies 5
Privacy Policy 3
2 Binders 3
Kids Books 3
Gift Sets 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 65 images on this web page.

24 ALT attributes are empty or missing.

https://www.facebook.com/tr?id=299482870548443&ev=PageView&noscript=1
https://dm61q01mhxuli.cloudfront.net/icons/2017/giphy.gif
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_baby-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_backpacks_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_bath_body-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_blankets_bedding_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_clothing_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_food_household_pets_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_health_beauty_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_holiday_party_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_home_kitchen_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_office_supplies-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_religious_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_school_supplies_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_shoes_fashion_acc-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_sports_outdoors_v2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/background/dd_img_nav_20171211_toys_games-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/product_boxes/dd_hp_feat_20180105_v2_1-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/product_boxes/dd_hp_feat_20180314_2-min.jpg
https://dm61q01mhxuli.cloudfront.net/icons/product_boxes/dd_hp_feat_20180105_v2_3-min.jpg
https://dollardays.secure.force.com/livechat/resource/1517816963000/OnlineButton
https://bat.bing.com/action/0?ti=5666374&Ver=2
https://match.adsrvr.org/track/cmf/generic?ttd_pid=steelhouse&ttd_tpi=1&ttd_puid=896791da-aa2b-4a98-9df7-a3a6f13cfc2f
https://p.adsymptotic.com/d/px/?_pid=14367&_psign=58058d51c159ecf7c043e8034b368ab7&_puuid=896791da-aa2b-4a98-9df7-a3a6f13cfc2f&_redirect=&_rand=1521736856755788
and 19 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,078,751    1,078,751

We've discovered 1,078,751 pages in Google's index for dollardays.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.dollardays.com and dollardays.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.dollardays.com and dollardays.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.dollardays.com/landing/spring_summer_store
https://www.dollardays.com/landing/disaster_relief
https://www.dollardays.com/landing/impulse_buys
https://www.dollardays.com/promo/toys_games
https://www.dollardays.com/landing/winter_shop
https://www.dollardays.com/aboutus/shipping_policy.aspx
https://www.dollardays.com/landing/giveback_program
and 2 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.dollardays.com/landing/spring_summer_store as all one word. Use hyphens in your URLs instead: https://www.dollardays.com/landing/spring-summer-store.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 20 years ago

Expires in 8 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on dollardays.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog