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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Sisteme de securitate, paza si protectie, agenti de paza, D.O Security

Length: 70 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Missing

The meta description for dosecurity.ro is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
2 1 10 6 12
<H1> D.O Security Istoric
<H1> D.O Security Portofoliu
<H2> Solutii
<H3> Sigur ai nevoie de securitate!
<H3> Agent de securitate
<H3> Monitorizare si interventie rapida
<H3> Instalare sisteme de securitate
<H3> Mentenanta sistem de securitate
<H3> Garda de corp si VIP
<H3> Transport valori
<H3> Paza evenimente
<H3> Paza electronica
<H3> Guard control
<H4> Ce spun clientii nostri?
<H4> Sfaturi utile
<H4> Despre noi
<H4> Meniu
<H4> Contact info
<H4> Newsletter
<H5> Bogdan Dragomir
<H5> Mihai Homorozeanu
<H5> Constantin Costel
<H5> Bogdan Radu
<H5> Eduard Dacian
<H5> Bogdan Dragomir
<H5> Mihai Homorozeanu
<H5> Constantin Costel
<H5> Bogdan Radu
<H5> Brasov, str. Dorobantilor 4B, 500009
<H5> Tel: 0268 411 758 E-mail: secretariat@dosecurity.ro
<H5> Pentru a primi ultimele informatii din partea noastra va rugam sa completati formularul de mai jos.
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
and 37 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

dosecurity.ro currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • security 8
  • paza 8
  • alarmă 8
  • reprezenta 7
  • caine 6
  • usa 6
  • d.o. 5
  • case 5
  • interventie 4
  • bogdan 4
  • laterale 4
  • ferestrele 4
  • locuinta 4
  • luati 4
  • alarma 4
  • folosirea 4
  • adesea 4
  • sistemele 4
  • imediat 4
  • vecinii 4

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Security 8
Paza 8
alarmă 8
reprezenta 7
caine 6
Keywords (2 words) Freq Title Desc <H>
de securitate 19
de alarmă 8
sistem de 7
Un caine 6
D.O. Security 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 23 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.dosecurity.ro and dosecurity.ro as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.dosecurity.ro and dosecurity.ro to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

dosecurity.ro on an iPhone
dosecurity.ro on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

dosecurity.ro

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like dosecurity.ro doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: English

Detected: Romanian

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
dosecurity.com Expires 23 days ago
dosecurity.net Available. Register it now!
dosecurity.org Available. Register it now!
dosecurity.info Available. Register it now!
dosecurity.biz Available. Register it now!
dosecurity.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
d9security.ro Available. Register it now!
dosexurity.ro Available. Register it now!
dosevurity.ro Available. Register it now!
dosecufity.ro Available. Register it now!
dosecu4ity.ro Available. Register it now!
dosechrity.ro Available. Register it now!
doseccurity.ro Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

89.37.143.13

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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Facebook Page

Cover picture of the D.O. Security Facebook Page

Were here35

Talking About259

Checkins35

URL
Name
D.O. Security
About
D.O SECURITY creeaza concepte de securitate in functie de diversi factori: riscuri, buget, tip locatie, etc.
Mission
Siguranta. Responsabilitate. Inovatie. Acestea sunt valorile pe care ne-am cladit dezvoltarea si misiunea companiei, iar calitatea serviciilor, dar si a oamenilor care si-au intesectat destinul cu cel al companiei a devenit principala valoare a culturii noastre de grup.
Meta Description
Sunt multe de spus despre inceputul nostru ca si companie de paza si protectie! O sa ne rezumam totusi la a va aminti ca am pornit la drum in 1998, in Covasna. Cunoscuti fiind sub numele/brandul Ares, am reusit sa devenim lideri de piata in judet si in scurt timp (cu multa munca depusa) sa reusim o acoperire teritoriala de 100 %.

Cum evolutia era fireasca, am decis ca in 2010 sa ne extindem. Am inceput cu judetul Brasov. Intre timp, in 2012 am achizitionat pachetul majoritar al D.O SECURITY, urmand ca pana in anul 2015 sa functioneze in paralel ambele companii, Ares Security, lider de piata in judetul Covasna iar D.O SECURITY lider de piata in judetul Brasov. Firescul s-a produs si, in 2015, cele doua companii si-au unit fortele intr-una singura sub titulatura de D.O SECURITY GRUP.

In prezent suntem in plina dezvoltare oferind serviciile noastre de paza si protectie la nivel national. In cei peste 18 ani de activitate am ajuns sa avem peste 1000 de clienti, peste 2000 de obiective monitorizate si peste 300 de angajati. Si ne mandrim cu asta!
General information
Echipa noastra a plecat la drum in Sfantu Gheorghe, judetul Covasna, in anul 1998 sub brandul Ares Security. In scurt timp a devenit lider de piata in judetul Covasna avand acoperire teritoriala 100%. In anul 2010 am decis extinderea la nivel regional incepand cu judetul Brasov. In anul 2012 am achizitionat pachetul majoritar al DO Security, urmand ca pana in anul 2015 sa functioneze in paralel ambele companii, Ares Security, lider de piata in judetul Covasna iar DO Security lider de piata in judetul Brasov. In anul 2015, cele doua companii fuzioneaza rezultand DO SECURITY GRUP. In prezent, suntem in plina dezvoltare oferind serviciile noastre la nivel national. In cei peste 15 ani de activitate am ajuns sa avem peste 1000 de clienti, peste 2000 de obiective monitorizate si peste 300 de angajati.
Products
Serviciile pe care DO Security le ofera sunt: paza post fix, interventie rapida, sisteme de securitate, service sisteme de securitate, garda de corp si VIP, transport valori, paza evenimente, paza comunala
Address
Brasov
Romania
Phone
0040268411758
Great, your brand's Facebook page is linking to dosecurity.ro.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @DOSecurity is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
3
Tweets
278
Bio
D.O. Security asigura servicii de paza si protectie in judetul Brasov si zonele limitrofe.
Created
6 years ago
We found a Twitter profile for your brand, but it's not linked to dosecurity.ro. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Pageviews and more!
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