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Marketing Checklist

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Andy Orlando Andy Orlando
Norwalk (CT)
Imran Ali Imran Ali
New York (NY)


Title Tag

Sisteme de securitate, paza si protectie, agenti de paza, D.O Security

Length: 70 character(s) (495 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
2 1 10 6 12
<H1> D.O Security Istoric
<H1> D.O Security Portofoliu
<H2> Solutii
<H3> Sigur ai nevoie de securitate!
<H3> Agent de securitate
<H3> Monitorizare si interventie rapida
<H3> Instalare sisteme de securitate
<H3> Mentenanta sistem de securitate
<H3> Garda de corp si VIP
<H3> Transport valori
<H3> Paza evenimente
<H3> Paza electronica
<H3> Guard control
<H4> Ce spun clientii nostri?
<H4> Sfaturi utile
<H4> Despre noi
<H4> Meniu
<H4> Contact info
<H4> Newsletter
<H5> Bogdan Dragomir
<H5> Mihai Homorozeanu
<H5> Constantin Costel
<H5> Bogdan Radu
<H5> Eduard Dacian
<H5> Bogdan Dragomir
<H5> Mihai Homorozeanu
<H5> Constantin Costel
<H5> Bogdan Radu
<H5> Brasov, str. Dorobantilor 4B, 500009
<H5> Tel: 0268 411 758 E-mail:
<H5> Pentru a primi ultimele informatii din partea noastra va rugam sa completati formularul de mai jos.
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
<H6> Facebook
and 37 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page. currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • security 8
  • paza 8
  • alarmă 8
  • reprezenta 7
  • caine 6
  • usa 6
  • d.o. 5
  • case 5
  • interventie 4
  • bogdan 4
  • laterale 4
  • ferestrele 4
  • locuinta 4
  • luati 4
  • alarma 4
  • folosirea 4
  • adesea 4
  • sistemele 4
  • imediat 4
  • vecinii 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 23 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.


Mobile visits

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Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Declared: English

Detected: Romanian

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires 10 months ago Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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Facebook Page

Cover picture of the D.O. Security Facebook Page

Were here35

Talking About259


D.O. Security
D.O SECURITY creeaza concepte de securitate in functie de diversi factori: riscuri, buget, tip locatie, etc.
Siguranta. Responsabilitate. Inovatie. Acestea sunt valorile pe care ne-am cladit dezvoltarea si misiunea companiei, iar calitatea serviciilor, dar si a oamenilor care si-au intesectat destinul cu cel al companiei a devenit principala valoare a culturii noastre de grup.
Meta Description
Sunt multe de spus despre inceputul nostru ca si companie de paza si protectie! O sa ne rezumam totusi la a va aminti ca am pornit la drum in 1998, in Covasna. Cunoscuti fiind sub numele/brandul Ares, am reusit sa devenim lideri de piata in judet si in scurt timp (cu multa munca depusa) sa reusim o acoperire teritoriala de 100 %.

Cum evolutia era fireasca, am decis ca in 2010 sa ne extindem. Am inceput cu judetul Brasov. Intre timp, in 2012 am achizitionat pachetul majoritar al D.O SECURITY, urmand ca pana in anul 2015 sa functioneze in paralel ambele companii, Ares Security, lider de piata in judetul Covasna iar D.O SECURITY lider de piata in judetul Brasov. Firescul s-a produs si, in 2015, cele doua companii si-au unit fortele intr-una singura sub titulatura de D.O SECURITY GRUP.

In prezent suntem in plina dezvoltare oferind serviciile noastre de paza si protectie la nivel national. In cei peste 18 ani de activitate am ajuns sa avem peste 1000 de clienti, peste 2000 de obiective monitorizate si peste 300 de angajati. Si ne mandrim cu asta!
General information
Echipa noastra a plecat la drum in Sfantu Gheorghe, judetul Covasna, in anul 1998 sub brandul Ares Security. In scurt timp a devenit lider de piata in judetul Covasna avand acoperire teritoriala 100%. In anul 2010 am decis extinderea la nivel regional incepand cu judetul Brasov. In anul 2012 am achizitionat pachetul majoritar al DO Security, urmand ca pana in anul 2015 sa functioneze in paralel ambele companii, Ares Security, lider de piata in judetul Covasna iar DO Security lider de piata in judetul Brasov. In anul 2015, cele doua companii fuzioneaza rezultand DO SECURITY GRUP. In prezent, suntem in plina dezvoltare oferind serviciile noastre la nivel national. In cei peste 15 ani de activitate am ajuns sa avem peste 1000 de clienti, peste 2000 de obiective monitorizate si peste 300 de angajati.
Serviciile pe care DO Security le ofera sunt: paza post fix, interventie rapida, sisteme de securitate, service sisteme de securitate, garda de corp si VIP, transport valori, paza evenimente, paza comunala
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @DOSecurity is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

D.O. Security asigura servicii de paza si protectie in judetul Brasov si zonele limitrofe.
7 years ago
We found a Twitter profile for your brand, but it's not linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


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