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downlightsdirect.co.uk

2014-10-26 14:48:00
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Optimize

SEO

Title

Medium impact Easy to solve

Downlightsdirect.co.uk | UK Downlight & LED Lighting Supplier

Length: 61 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Downlights Direct offer high quality lighting solutions including downlights, bulbs and switches, coupled with expert advice from our experienced team.

Length: 151 character(s)

?

Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Downlightsdirect.co.uk | UK Downlight & LED Lighting Supplier

www.downlightsdirect.co.uk/

Downlights Direct offer high quality lighting solutions including downlights, bulbs and switches, coupled with expert advice from our experienced team.

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
2 12 3 0 0
<H1>
<H1> Downlightsdirect.co.uk | UK Down Lighting Supplier
<H2> Halers H2 Pro LED Downlight
<H2> EcoLED ZEP1 LED Downlight
<H2> Click Inceptor Micro LED Downlight
<H2> Aurora Insulation Coverable Downlights
<H2> Philips 8W GU10 LED Dimmable
<H2> Philips 10W MR16 LED Dimmable (2014 Version)
<H2> LED Tape (SMD5050) Per Metre IP65
<H2> Mean Well Constant Voltage LED Driver 60W IP67
<H2> Varilight V-Pro LED Dimmer Switch
<H2> Lutron Grafik Eye QS Control Panel
<H2> Loft Caps
<H2> Click Plug In Flow Connector 20 Amp 3 Pin CT101C
<H3> Browse by category
<H3> Browse by brand
<H3> Browse by project type
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • lighting 28
  • vat 23
  • lights 23
  • led 21
  • rrp 14
  • view 14
  • incl 13
  • excl 13
  • details 12
  • prices 12
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good lighting 28 OK OK OK
Bad vat 23 NOK NOK NOK
Good lights 23 OK OK OK
Good led 21 OK OK OK
Bad rrp 14 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Bad view details 12 NOK NOK NOK
Bad vat incl 11 NOK NOK NOK
Bad incl vat 11 NOK NOK NOK
Bad excl vat 11 NOK NOK NOK
Bad vat rrp 7 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad excl vat incl 11 NOK NOK NOK
Bad vat incl vat 11 NOK NOK NOK
Bad prices rrp excl 7 NOK NOK NOK
Bad incl vat rrp 7 NOK NOK NOK
Bad rrp excl vat 7 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 31 images on this web page.

1 ALT attributes are empty or missing.

  • https://www.downlightsdirect.co.uk/skin/frontend/downlights/downlightsdirect/images/ajax-loader.gif
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.downlightsdirect.co.uk and downlightsdirect.co.uk to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Load Time

Low impact
Average    Average
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Technologies

Server IP

92.42.122.211

Server location: WARRINGTON

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the downlightsdirect.co.uk Facebook Page

Likes1,877

Were here2

Talking About3

Checkins2

URL
Name
downlightsdirect.co.uk
Categories
Lighting FixturesWholesale & Supply Store
About
Start saving money on your energy bills with LED lighting here >>>> http://www.downlightsdirect.co.uk/downlights/led-downlights.html
Mission
To provide expert knowledge, guidance and advice to customers as well as to innovate and sell the latest lighting technologies on the market.
Products
Suppliers of:

LED Bulbs - http://www.downlightsdirect.co.uk/lamps-light-bulbs-/led-bulbs.html

LED Downlights - http://www.downlightsdirect.co.uk/downlights/led-downlights.html

LED Strip Fit (bespoke LED Strip lighting) - http://www.downlightsdirect.co.uk/led-strip.html

Domestic Lighting - http://www.downlightsdirect.co.uk/domestic-lighting.html

Commercial Lighting - http://www.downlightsdirect.co.uk/commercial-lighting.html

Plus many more!! visit www.downlightsdirect.co.uk
Address
Unit 3C Buckley Rd Ind Est, Rochdale
United Kingdom
Phone
01706 521188
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These data regarding the Facebook Page are publicly available.