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SEO

Title Tag

Medium impact Easy to solve

Downlightsdirect.co.uk | UK Downlight & LED Lighting Supplier

Length: 61 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Medium impact Easy to solve

Downlights Direct offer high quality lighting solutions including downlights, bulbs and switches, coupled with expert advice from our experienced team.

Length: 151 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Downlightsdirect.co.uk | UK Downlight & LED Lighting Supplier

www.downlightsdirect.co.uk/

Downlights Direct offer high quality lighting solutions including downlights, bulbs and switches, coupled with expert advice from our experienced team.

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
2 12 3
<H1>
<H1> Downlightsdirect.co.uk | UK Down Lighting Supplier
<H2> Halers H2 Pro LED Downlight
<H2> EcoLED ZEP1 LED Downlight
<H2> Click Inceptor Micro LED Downlight
<H2> Aurora Insulation Coverable Downlights
<H2> Philips 8W GU10 LED Dimmable
<H2> Philips 10W MR16 LED Dimmable (2014 Version)
<H2> LED Tape (SMD5050) Per Metre IP65
<H2> Mean Well Constant Voltage LED Driver 60W IP67
<H2> Varilight V-Pro LED Dimmer Switch
<H2> Lutron Grafik Eye QS Control Panel
<H2> Loft Caps
<H2> Click Plug In Flow Connector 20 Amp 3 Pin CT101C
<H3> Browse by category
<H3> Browse by brand
<H3> Browse by project type
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • lighting 28
  • vat 23
  • lights 23
  • led 21
  • rrp 14
  • view 14
  • incl 13
  • excl 13
  • details 12
  • prices 12
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience are using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
lighting 28
vat 23
lights 23
led 21
rrp 14
Keywords (2 words) Freq Title Desc <H>
view details 12
vat incl 11
incl vat 11
excl vat 11
vat rrp 7
Keywords (3 words) Freq Title Desc <H>
excl vat incl 11
vat incl vat 11
prices rrp excl 7
incl vat rrp 7
rrp excl vat 7
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Keywords Traffic

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Alt Attribute

Medium impact Easy to solve

We found 31 images on this web page.

1 ALT attributes are empty or missing.

  • https://www.downlightsdirect.co.uk/skin/frontend/downlights/downlightsdirect/images/ajax-loader.gif
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

WWW Resolve

Medium impact Easy to solve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.downlightsdirect.co.uk and downlightsdirect.co.uk to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
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Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Domain Registration

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

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Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Mobile Rendering

Touchscreen Readiness

Mobile Compatibility

Font Size Legibility

Mobile Viewport

Mobile Speed

Mobile Frameworks

Usability

URL

http://downlightsdirect.co.uk

Length: 16 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Great, your website has a favicon.

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Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

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Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

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There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Page Size

70.8 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.56 second(s) (127.16 kB/s)

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Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

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Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Great, we found a CSS for a Print-Friendly page.

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Metadata

Domain Availability

Domains (TLD) Status
downlightsdirect.com Expires in 7 years
downlightsdirect.net Expires in 9 months
downlightsdirect.org This domain is booked
downlightsdirect.info This domain is booked
downlightsdirect.biz Available. Book it now!
downlightsdirect.eu Available. Book it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
sownlightsdirect.co.uk Available. Book it now!
diwnlightsdirect.co.uk Available. Book it now!
doqnlightsdirect.co.uk Available. Book it now!
dowblightsdirect.co.uk Available. Book it now!
downlightsdireft.co.uk Available. Book it now!
ddownlightsdirect.co.uk Available. Book it now!
downlighsdirect.co.uk Available. Book it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Trust Indicators

Safe Browsing

Medium impact Very hard to solve

Great, your website is safe.

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No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server Uptime

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Server IP

92.42.122.211

Server location: WARRINGTON

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Analytics

Low impact Easy to solve
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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Directory Browsing

Low impact Easy to solve

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

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Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Promote

Social

Social shareability

Facebook Views

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Facebook Activity

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Facebook Demographics

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FB Top Locations

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Facebook Page

Low impact Easy to solve
Cover picture of the downlightsdirect.co.uk Facebook Page

Likes1,877

Were here2

Talking About3

Checkins2

URL
Name
downlightsdirect.co.uk
Categories
Lighting FixturesWholesale & Supply Store
About
Start saving money on your energy bills with LED lighting here >>>> http://www.downlightsdirect.co.uk/downlights/led-downlights.html
Mission
To provide expert knowledge, guidance and advice to customers as well as to innovate and sell the latest lighting technologies on the market.
Products
Suppliers of:

LED Bulbs - http://www.downlightsdirect.co.uk/lamps-light-bulbs-/led-bulbs.html

LED Downlights - http://www.downlightsdirect.co.uk/downlights/led-downlights.html

LED Strip Fit (bespoke LED Strip lighting) - http://www.downlightsdirect.co.uk/led-strip.html

Domestic Lighting - http://www.downlightsdirect.co.uk/domestic-lighting.html

Commercial Lighting - http://www.downlightsdirect.co.uk/commercial-lighting.html

Plus many more!! visit www.downlightsdirect.co.uk
Address
Unit 3C Buckley Rd Ind Est, Rochdale
United Kingdom
Phone
01706 521188
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These data regarding the Facebook Page are publicly available.

Twitter™ Account

Google+ Page

Local

Local Directories

Online Reviews

Measure

Visitors

Traffic Estimations

Sessions

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Behaviors

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Pageviews

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Source

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Source Domains

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Traffic Rank

Adwords Traffic

Visitors Localization

Countries

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