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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)
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SEO

Title Tag

DealeXtreme - Cool Gadgets at the Right Price - DX Free Shipping Worldwide

Length: 74 character(s)

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Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

Online shopping for cool gadgets at the right price. Buy cheap computers, electronics, car accessories, cellphones, iPhone, apparels and home gadgets on DealExtreme, free shipping for all orders.

Length: 195 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

DealeXtreme - Cool Gadgets at the Right Price - DX Free Shipping Worldwide

www.dx.com/

Online shopping for cool gadgets at the right price. Buy cheap computers, electronics, car accessories, cellphones, iPhone, apparels and home gadgets on DealExtre...

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
0 3 18 15 0
<H2> ALL DEPARTMENTS
<H2> Spotlight
<H2> Hot Keywords
<H4> Consumer Electronics
<H4> PCs/Tablets&Networking
<H4> Electrical & Tools
<H4> Cell Phones & Accessories
<H4> Car Accessories
<H4> Hobbies & Toys
<H4> Lights & Lighting
<H4> Home & Office
<H4> Apparel & Accessories
<H4> Sports & Outdoors
<H4> Health & Beauty
<H4> Body Shop
<H4> AU/EU/US Direct
<H4> Latest Discount
<H4> SIGN UP FOR SAVINGS!
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> MORE
<H3> Community Voices
<H3> WHY CHOOSE DX.COM?
<H3> Customer Service Express
<H3> Partner with DX
<H3> Policy & Information
<H3> DX Everywhere
<H3> Follow Us
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • shipping 43
  • reviews 41
  • direct 31
  • top 14
  • black 13
  • accessories 13
  • discount 12
  • mvp 12
  • latest 12
  • seller 11
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
shipping 43
reviews 41
direct 31
car 17
black 15
Keywords (2 words) Freq Title Desc <H>
shipping reviews 39
direct direct 20
black shipping 14
latest discount 12
seller mvp 11
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 94 images on this web page.

75 ALT attributes are empty or missing.

  • http://c.dx.com/banner/201603/20160321/hengfu_egg_en_1200.jpg
  • http://c.dx.com/banner/201601/20160128/close.png
  • http://c.dx.com/banner/201603/20160310b/424669_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/423897_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/423926_230x100.jpg
  • http://c.dx.com/banner/201505/20150525/network_cards_230x100.jpg
  • http://c.dx.com/banner/201507/20150703/Routers230x100.jpg
  • http://c.dx.com/banner/201507/20150703/Windows230x100.jpg
  • http://c.dx.com/banner/201507/20150703/Core230x100.jpg
  • http://c.dx.com/banner/201507/20150703/Development230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/318741_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/397713_230x100.jpg
  • http://c.dx.com/banner/201511/20151103/Cell_PhonesAccessories_230x100.jpg
  • http://c.dx.com/banner/201505/20150525/headphones_230x100.jpg
  • http://c.dx.com/banner/201505/20150525/mounts_holders_230x100.jpg
  • http://c.dx.com/banner/201601/20160121a/420207_230X100.jpg?v2
  • http://c.dx.com/banner/201601/20160121a/416143_230X100.jpg?v2
  • http://c.dx.com/banner/201601/20160121a/421552_230X100.jpg
  • http://c.dx.com/banner/201601/20160121a/421723_230X100.jpg
  • http://c.dx.com/banner/201601/20160121a/250199_230X100.jpg
  • http://c.dx.com/banner/201601/20160121a/365391_230X100.jpg
  • http://c.dx.com/banner/201601/20160121a/416312_230X100.jpg
  • http://c.dx.com/banner/201601/20160121a/316208_230X100.jpg
  • http://c.dx.com/banner/201507/20150703/stylish230x100.jpg
  • http://c.dx.com/banner/201507/20150703/light230x100.jpg
  • http://c.dx.com/banner/201505/20150525/led_flashlights_230x100.jpg
  • http://c.dx.com/banner/201505/20150525/bike_lights_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/414424_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/315912_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/171539_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/419813_230x100.jpg
  • http://c.dx.com/banner/201507/20150730b/1299_Genuine_230x100.jpg
  • http://c.dx.com/banner/201512/20151209/GenuineRayBanSunglasses_230x100_en.jpg
  • http://c.dx.com/banner/201501/20150124/Sport-Watches.jpg
  • http://c.dx.com/banner/201507/20150703/Sexy230x100.jpg
  • http://c.dx.com/banner/201511/20151103/370150_230x100.jpg
  • http://c.dx.com/banner/201507/20150730b/1699_Survival_230x100.jpg
  • http://c.dx.com/banner/201507/20150730b/1699_Decathlon_230x100.jpg
  • http://c.dx.com/banner/201507/20150703/Camp230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/418133_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/423437_230x100.jpg
  • http://c.dx.com/banner/201603/20160310b/148195_230x100.jpg
  • http://c.dx.com/banner/201508/20150807c/BodyShop_right_skll_230X100.jpg
  • http://c.dx.com/banner/201508/20150807c/BodyShop_right_makeupforever_230X100.jpg
  • http://c.dx.com/banner/201508/20150807c/BodyShop_right_kenzo_230X100.jpg
  • http://c.dx.com/banner/201508/20150807c/BodyShop_right_crabtreeevelyn_230X100.jpg
  • http://c.dx.com/openx/maincategory/direct/direct201601/AUDIRECT_sportscamera.jpg
  • http://c.dx.com/openx/maincategory/direct/direct201601/HighEnd_eud_200x100.jpg
  • http://c.dx.com/openx/maincategory/direct/direct201601/dxsoul_GPS.jpg
  • http://c.dx.com/banner/201508/20150827a/left_236x64_en.jpg
  • http://c.dx.com/banner/201603/20160324/gardening_210x145.jpg
  • http://c.dx.com/banner/201603/20160324/sleeping_210x145.jpg
  • http://c.dx.com/banner/201508/20150828/Collections_250x155.jpg
  • http://e.dx.com/Pattaya/publicImg/VISA_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/MasterCard_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/AmericanExpress_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/Discover_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/DinersClub_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/checkout001.jpg
  • http://e.dx.com/Pattaya/publicImg/checkout002.jpg
  • http://e.dx.com/Pattaya/publicImg/PayPal_72x36_2.jpg
  • http://e.dx.com/Pattaya/publicImg/WebMoney_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/Norton_72x36.jpg
  • http://c.dx.com/Pattaya/publicImg/pci.png
  • http://e.dx.com/Pattaya/publicImg/Satisfaction_72x36.jpg
  • http://e.dx.com/Pattaya/publicImg/XingYun_72x36.png
  • http://c.dx.com/Pattaya/publicImg/72x36_APMP.jpg
  • http://c.dx.com/Pattaya/publicImg/72x36_boleto.jpg
  • http://c.dx.com/Pattaya/publicImg/72x36_iDEAL.jpg
  • http://c.dx.com/Pattaya/publicImg/72x36_trasferencia.jpg
  • http://e.dx.com/Pattaya/publicImg/JCB_v2_72x36.jpg
  • https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=a6ghi1agq800Oo
  • https://www.facebook.com/tr?id=498050673633846&ev=NoScript
  • http://googleads.g.doubleclick.net/pagead/viewthroughconversion/1015343275/?value=0&label=dAKRCM2WrAMQq9GT5AM&guid=ON&script=0
  • http://www.googleadservices.com/pagead/conversion/998665725/?label=YkCMCMOo2AMQ_duZ3AM&guid=ON&script=0
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Discovered Pages

1,675,923    1,675,923
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.dx.com and dx.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap