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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Τεχνικό γραφείο - Μελέτες – κατασκευές –αυθαιρετα - νομιμοποιηση αυθαιρετων - αμοιβη μηχανικου - μειωμενο προστιμο αυθαιρετου και χαμηλη αμηβοι πολιτικου μηχανικου - Αρχιτεκτονικός Φωτορεαλισμός εξωτερικών και εσωτερικών χώρων – τακτοποιηση αυθαιρετων - ενεργειακα πιστοποιητικα - κοστος και αμοιβες …

Length: 1,980 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Αυθαιρετα - Μελέτες – κατασκευές - έκδοση αδειών –Αρχιτεκτονικός Φωτορεαλισμός εξωτερικών και εσωτερικών χώρων – τρισδιάστατος- Τεχνικό γραφείο Σοφία Φίλανδρου Νομιμοποιηση αυθαιρετων τακτοποιηση αυθαιρετου βεβαιωση μηχανικου . χαμηλες αμοιβες μικμρο κοστος ενεργειακα πιστοποιητικα για  τακτοποίηση και νομιμοποίηση αυθαιρετου , εκδίδουμε βεβαίωση Πολιτικού Μηχανικού  νομιμότητας η περί μη αυθαιρεσίας για ενοικίαση ή πώληση ακινήτου ,  χορηγούμε ενερειακα πιστο[ποιητικα - ποσεσ δοσεισ - σχεδιασμ…

Length: 726 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Τεχνικό γραφείο - Μελέτες – κατασκευές –αυθαιρετα - νομιμοποιηση αυθαιρετων - αμοιβη μηχανικου - μειωμενο προστιμο αυθαιρετου και χαμηλη αμηβοι πολιτικου μηχανικου - Αρχιτεκτονικός Φωτορεαλισμός εξωτερικών και εσωτερικών χώρων – τακτοποιηση αυθαιρετων - ενεργειακα πιστοποιητικα - κοστος και αμοιβες μηχανικων - τρισδιάστατος σχεδιασμός - ανακαινίσεις κτιρίων και εμπορικών χώρων - Έκδοση οικοδομικών αδειών – Βεβαίωση νομιμότητας ή αυθαιρετου – Τακτοποίηση αυθαιρετων -Ενεργείακα πιστοποιητικά, αυθαιρετα,νομιμοποιηση αυθαιρετων,τακτοποιηση αυθαιρετου,τεχνικο γραφειο Σοφια Φιλανδρου νεο ηρακλειο,ενεργειακο πιστοποιητικο- Τεχνικό γραφείο Σοφία Φίλανδρου Νομιμοποιηση αυθαιρετων τακτοποιηση αυθαιρετου βεβαιωση μηχανικου . χαμηλες αμοιβες μικμρο κοστος ενεργειακα πιστοποιητικα για τακτοποίηση και νομιμοποίηση αυθαιρετου , εκδίδουμε βεβαίωση Πολιτικού Μηχανικού νομιμότητας η περί μη αυθαιρεσίας για ενοικίαση ή πώληση ακινήτου , αμοιβη κοστος δοσεις - Τεχνικο Γραφειο Σοφία Φιλανδρου Πολιτικος μηχανικος & Ανθη Χριστοφιδη Διακοσμητρια & Σχεδιαστρια - Νομιμοποιηση αυθαιρετου - χαμηλες αμοιβες και χαμηλο κοστος - τεχνικο γραφειο - Βεβαίωση Μηχανικού -Ενεργειακά πιστοποιητικά –Νομιμοποίηση αυθαιρέτων – Διακόσμηση επαγγελματικών χώρων - Αρχιτεκτονικός Φωτορεαλισμός εξωτερικών και εσωτερικών χώρων – τρισδιάστατος σχεδιασμός - ανακαινίσεις κτιρίων και εμπορικών χώρων - Μελέτες -κατασκευές - Νομιμοποίηση αυθαιρέτων -έκδοση αδειών - Βεβαίωση Μηχανικού - αρχιτεκτονικα γραφεια φωτορεαλιστικα - φωτορεαλιστικοσ σχεδιασμοσ , διακοσμηση , διακοσμησεισ , Αρχιτεκτονες , τρισδιάστατος σχεδιασμός, ανακαινίσεις κτιρίων και εμπορικών χώρων - Διακοσμησεις - κατοικιών βόρια προάστια νέο ηράκλειο ,αμοιβή πολιτικού μηχανικού ,αυθαίρετα , αυθαίρετα στην αττική , αυθαίρετα τακτοποίηση, Τεχνικό, γραφείο, αρχιτεκτονικο, Σοφία,Φιλανδρου, Συνεργάτες, Ανθη, Χριστοφιδη -κοστος - αμοιβη- τακτοποιηση - νομημοποιηση - αυθαιρτα - προστιμα - προστιμο - κοστος - κοστιζει - νομιμοποιηση αυθαιρετου

Αυθαιρετα - Μελέτες – κατασκευέ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
2 1 5 6 1
<H1> Εκδοση Βεβαιωση Μηχανικου περι μη αυθαιρεσιας ή Βεβαιωση Νομιμοτητας.
<H1> Νομιμοποιηση αυθαιρετων τωρα
<H2> Βεβαιωση Μηχανικου
<H3> Νεα για αυθαιρετα
<H3> Σοφία Φίλανδρου
<H3> &nbsp; Επικοινωνια
<H3> τεχνικο γραφειο Σοφια Φιλανδρου
<H3> Επικοινωνια
<H4> Μελέτες – κατασκευές - έκδοση αδειών –Αρχιτεκτονικός Φωτορεαλισμός εξωτερικών και εσωτερικών χώρων – τρισδιάστατος σχεδιασμός - ανακαινίσεις κτιρίων και εμπορικών χώρων- Βεβαίωση Μηχανικού -Ενεργειακά πιστοποιητικά –Νομιμοποίηση αυθαιρέτων – Διακόσμηση επαγγελματικών χώρων και κατοικιών
<H4> Αμεση &nbsp;εξυπηρετηση &nbsp;για &nbsp;τακτοποιηση &nbsp;αυθαιρετου
<H4> Έκδοση Βεβαίωση Μηχανικού περί μη αυθαιρεσίας ή Βεβαίωση Νομιμότητας
<H4> Αν έχετε αυθαιρετο και θέλετε να το νομιμοποιήσετε με τον ευνοϊκό νόμο 4014 για τη τακτοποίηση αυθερετου , αυθαιρετων κτηρίων ή τακτοποίηση αυθαιρετων χώρων , Επικοινωνήστε σήμερα μαζί μας και ενημερωθείτε για τις δυνατότητες υπαγωγής του ακινήτου σας στη ρύθμιση αυθαιρέτων και για τον υπολογισμό του προστίμου .
<H4> Info[at]
<H4> Η Νομιμοποίηση των πολεοδομικών αυθαιρετων &nbsp;απαιτεί τεχνικές και νομικές ενέργειες που θα επηρεάσουν μόνιμα την μελλοντική αξιοποίηση του ακινήτου σας&nbsp;
<H5> Πολεοδομία,Πολεοδομίες,Μηχανικός,Μηχανικοί,Σοφίτα,Σοφίτες,Κτήρια,Νομιμοποίηση,Φιλανδρου,Τεχνικό γραφείο,Αρχιτέκτονες,Ρύθμιση,Ρύθμιση αυθαίρετων,Ρύθμιση αυθαίρετου,Afthereta,Afthaireta,Ayhtereta,Aythaireta,Rithmisi Afthereta,Rithmisi &nbsp;Afthaireta,Rithmisi Ayhtereta,Rithmisi Aythaireta,Poleodomia,Mixanikos,Mixanikoi,Politikos mixanikos,Politikoi mixanikoi,Ymipethrioi,Υμηυπεθριοι,προστιμα αυθαιρετων,Ρύθμιση αυθαίρετων,Μηχανικός,τεχνικά γραφειοφεία, Αυθαιρετα ,authaireta ,auth aireta taktopoiisi, authereta ,politikos mixanikos
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • και 27
  • για 21
  • αυθαιρετων 13
  • χώρων 10
  • γραφείο 9
  • την 9
  • αυθαιρετου 8
  • βεβαίωση 7
  • αυθαιρέτων 7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
και 27
για 21
αυθαιρετων 13
χώρων 10
γραφείο 9
Keywords (2 words) Freq Title Desc <H>
Τεχνικό γραφείο 7
κτιρίων και 5
Βεβαίωση Μηχανικού 5
εσωτερικών χώρων 4
και εσωτερικών 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 17 images on this web page.

4 ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

190    190

We've discovered 190 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Eliminate special types of web content such as Flash, Silverlight or Java.

Plugins such as Flash, Silverlight and Java help browsers load special types of content and applications. However, most mobile devices don't support plugins.

We've detected that your site might be running plugins. Avoid them to make your site more mobile friendly. Fortunately, almost all content that used to required a plugin can now be created using native web technologies.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

The text on is too small, impacting your mobile friendliness. To fix this, first make sure your viewport is configured. You can do this using our Mobile Viewport criteria below.

Next, implement the recommendations below:

  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Speed

Slow    Slow

Leverage browser caching

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Reduce server response time

Minify CSS

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: Greek

Detected: Greek

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Available. Register it now! Available. Register it now! This domain is booked Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

Upgrade now and get notified when goes down.
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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website's speed should be improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is COMODO CA Limited.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @e_afthereta is available. Register it now!

We couldn't find a Twitter account for Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Google+ Page

This is the Google+ page for Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

16,804,994th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.