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e-merge.co.za

2014-10-28 11:47:46
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SEO

Title Tag

Medium impact Easy to solve

e-Merge IT Recruitment

Length: 22 character(s)

?

Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Medium impact Easy to solve

Missing

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
2 2
<H1>
<H1> e-Merge IT Recruitment is a Specialist Niche Agency
<H3> A specialist niché agency making strategic selections.
<H3> nha cai uy tin , nha cai uy tin , tap chi me va be , casino truc tuyen , casino uy tin , casino tot nhat , danh bai , poker online , casino , bao ve viet nam , bao ve viet nam , suc khoe , thoi trang nam 2014 , suc khoe 2014 , shop thoi trang , tin tuc thoi trang phim le , hi tech , tin cong nghe , cong nghe , thoi su , tin moi , thoi trang , the gioi smartphone , cong nghe , may tinh bang gia re , dien thoai , su kien , game mobile , nghe si viet , the gioi nhac , nha cai , dien dan bong da , best bookies, clevermart.vn , goldcare.vn , phonereview.vn , tinhangngay.vn , sieuthisachnoi.com , doctruyentranh.tv , kinhthongminh.org , thietbithongminh.tv , sieuthithietbiso.org ,
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • jobs 17
  • business 8
  • candidates 7
  • top 6
  • tin 6
  • recruitment 6
  • thoi 5
  • mobile 5
  • analysis 4
  • nghe 4
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
jobs 17
business 8
candidates 7
top 6
tin 6
Keywords (2 words) Freq Title Desc <H>
jobs jobs 5
business analysis 4
jobs business 4
thoi trang 4
business intelligence 4
Keywords (3 words) Freq Title Desc <H>
client candidate extensive 2
candidate extensive attention 2
jobs business analysis 2
mobile jobs business 2
jobs jobs mobile 2
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 14 images on this web page.

6 ALT attributes are empty or missing.

  • http://www.e-merge.co.za/wp-content/uploads/2013/04/phone.png
  • http://www.e-merge.co.za/wp-content/uploads/2013/04/email.png
  • http://www.e-merge.co.za/wp-content/uploads/2013/09/Emerge_new-LOGO_Web1.gif
  • http://www.e-merge.co.za/wp-content/uploads/2013/04/slider-dots.png
  • http://www.e-merge.co.za/wp-content/uploads/2013/09/slidelogo.png
  • http://e-merge.co.za.www24.cpt4.host-h.net/wp-content/uploads/2013/09/slidelogo.png
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8.4%

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This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.e-merge.co.za and e-merge.co.za to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Webmaster tools by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog

Mobile

Mobile Rendering

Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Usability

URL

http://e-merge.co.za

Length: 2 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Great, your website has a favicon.

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

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Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

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There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

45.3 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

2 second(s) (22.68 kB/s)

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Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Low impact Easy to solve

Declared: English (United States)

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Domain Availability

Domains (TLD) Status
e-merge.com Expires in 6 years
e-merge.net Expires in 8 months
e-merge.org This domain is booked
e-merge.info This domain is booked
e-merge.biz Expires in a year
e-merge.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
w-merge.co.za Available. Book it now!
e0merge.co.za Available. Book it now!
e-nerge.co.za Available. Book it now!
e-mwrge.co.za Available. Book it now!
e-mergd.co.za Available. Book it now!
e-mergs.co.za Available. Book it now!
e-kerge.co.za Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Safe Browsing

Medium impact Very hard to solve

Great, your website is safe.

?

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

196.22.142.111

Server location: JOHANNESBURG

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<font> 2 Replace with the font and color style propertie
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

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Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve

Not found

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The data relating to the Facebook Page is publicly available.