79
easyshipper.net Screenshot

easyshipper.net

Passed
0%
To Improve
0%
Errors
0%
Start optimizing easyshipper.net
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
On-Page

Content

Title Tag

BNSF Railway

Length: 12 character(s) (104 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.

Length: 154 character(s) (876 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

BNSF Railway

easyshipper.net/

BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.

Mobile Version

easyshipper.net

BNSF Railway

BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 61 44 0 0
<H1> Let's Talk Rail
<H2> Rail Talk
<H2> Safety
<H2> Service
<H2> Community
<H2> Heritage
<H2> News & Media
<H2> News Releases
<H2> Customer Notifications Overview
<H2> Network Update
<H2> Marketing News
<H2> Media Resources
<H2> Media Contacts
<H2> Retirees
<H2> Exempt Retirees Overview
<H2> Scheduled Retirees
<H2> BNSF Alumni Association
<H2> Suppliers
<H2> Supplier Relationship
<H2> Diverse Business Enterprise
<H2> Supplier Contacts
<H2> Ship with BNSF
<H2> New to Rail or BNSF?
<H2> Rail Development
<H2> Agricultural Products Overview
<H2> Consumer Products Overview
<H2> Energy Overview
<H2> Industrial Products Overview
<H2> Intermodal Overview
<H2> Maps & Shipping Locations Overview
<H2> Ways of Shipping Overview
<H2> Support Services Overview
<H2> Customer Notifications Overview
<H2> Pricing & Tools Overview
<H2> In the Community
<H2> Safety & Security Overview
<H2> Environment Overview
<H2> Community Support Overview
<H2> Economic Impact
<H2> Public Projects
<H2> Tribal Relations
<H2> Frequently Asked Questions
<H2> Contact Us
<H2> BNSF Store
<H2> About BNSF
<H2> Our People
<H2> Our Railroad
<H2> Financial Information Overview
<H2> FAQs
<H2> Awards & Honors
<H2> Contact Us
<H2> Midwest Flooding Recovery Efforts
<H2> The Wheels at Havelock Go ‘Round and ‘Round
<H2> BNSF moves with you Every day, we move the products you use
<H2> And keeps you moving BNSF is about going the extra mile
<H2> New to Rail or BNSF?
<H2> Join the BNSF Team
<H2> What's New
<H2> Contact by Email
<H2> Form Submitted!
<H2> Please Login to Continue
<H2> Change Your Password
<H3> Employees
<H3> Suppliers
<H3> Customers
<H3> Agriculture
<H3> Chemicals, Fertilizers & Plastics
<H3> Food & Beverages
<H3> Fuels
<H3> Automotive Products
<H3> Food & Beverages
<H3> Want to Ship Intermodal?
<H3> Fuels
<H3> Energy Infrastructure
<H3> Automotive Products
<H3> Chemicals, Fertilizers, Plastics
<H3> Construction
<H3> Fuels
<H3> Machinery & Oversized
<H3> Metals & Minerals
<H3> Solid Waste & Refuse
<H3> Innovation
<H3> Optionality
<H3> Contacts
<H3> Capacity
<H3> Consumer Products
<H3> Additional Resources
<H3> Pricing Tools
<H3> Routing Guides
<H3> Transit, Routing and Speed Tools
<H3> Emissions Reduction
<H3> Hazardous Materials
<H3> SEC Filings
<H3> Other Information
<H3> Safety & Security
<H3> Environment
<H3> History
<H3> Community Support
<H3> CUSTOMER TOOLS
<H3> SERVICE UPDATES AND NOTIFICATIONS
<H3> SUPPORT SERVICES
<H3> WHAT CAN YOU SHIP?
<H3> WHERE CAN YOU SHIP?
<H3> HOW CAN YOU SHIP?
<H3> BNSF announces 2018 economic development results
<H3> BNSF designates two new Certified Sites
and 103 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • cost-effective service takes products 2
  • diverse business enterprise 2
  • frequently asked questions 3
  • wind energy products 2
  • bnsf alumni association 2
  • consumer products overview 2
  • efficiently transporting freight 2
  • customer notifications overview 2
  • carload shipping advisor 2
  • tribal relations 3
  • industrial products 4
  • employee portal 2
  • hazardous materials 2
  • financial information 2
  • consumer products 4
  • economic impact 2
  • track maintenance 2
  • public projects 3
  • exempt retirees 4
  • supply chain 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 14 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.easyshipper.net or easyshipper.net is failing to resolve properly or returns a 404 error.

Use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

easyshipper.net on an iPhone
easyshipper.net on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Property 'og:image' is returning a content type other than an image

Missing 'og:url'

BNSF Railway

BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.

Tag
og:type Website
og:image http://www.bnsf.com
og:url
og:title BNSF Railway
og:description BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.
fb:app_id XXXXXXXXXXXXXXXX
og:site_name BNSF Railway
and 2 more.
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to www.bnsf.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a month ago.

The certificate issuer is Entrust, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Performance

Asset Minification

63%    63%

You could reduce 37% (7.1 KiB) by minifying the asset(s) listed below.

URL Reduction size
/css/bnsf-custom.css 4.0 KiB (35%)
/js/TimeIt_employee.js 1.5 KiB (40%)
/js/TimeIt_supplier.js 1.5 KiB (40%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.

Technologies

Server Uptime

Upgrade now and get notified when easyshipper.net goes down.
Free Trial

Server IP

170.49.49.66

Server location: North Richland Hills

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

easyshipper.net

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Domain

Domain Registration

Created 20 years ago

Expires 4 months ago

Your domain, easyshipper.net, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
easyshipper.com Expires 2 years ago
easyshipper.org Available. Register it now!
easyshipper.info Available. Register it now!
easyshipper.biz Available. Register it now!
easyshipper.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
easyshipprr.net Available. Register it now!
dasyshipper.net Available. Register it now!
easyshpiper.net Available. Register it now!
easyxhipper.net Available. Register it now!
easyshipperr.net Available. Register it now!
easyhsipper.net Available. Register it now!
easyshippr.net Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial

Local

Local Directories

Upgrade to see the latest reviews of easyshipper.net in local directories
Free Trial

Social Profiles

Facebook Page

We were unable to find a Facebook page for easyshipper.net.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with easyshipper.net and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@BNSFRailway

The Twitter™ Account @BNSFRailway is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
29,418
Tweets
3,562
Bio
BNSF Railway operates one of the largest railroad networks in North America, covering the western two-thirds of the United States. Follows are not endorsements.
Location
Fort Worth, Texas
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to easyshipper.net. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Keyword Tool

Google Ranking

Upgrade to monitor easyshipper.net’s Google ranking for custom keywords
Free Trial