Start optimising
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Braden Walker Braden Walker
Valparaiso (IN)
Tim Hebel Tim Hebel
St. Louis (MO)


Title Tag


Length: 7 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 82 10 0 0
<H1> Edukare
<H2> Páginas
<H2> segunda-feira, junho 17, 2013
<H2> sábado, dezembro 03, 2011
<H2> quinta-feira, novembro 10, 2011
<H2> sexta-feira, junho 10, 2011
<H2> domingo, maio 08, 2011
<H2> terça-feira, março 29, 2011
<H2> segunda-feira, março 28, 2011
<H2> domingo, março 27, 2011
<H2> segunda-feira, março 21, 2011
<H2> domingo, março 20, 2011
<H2> Contador
<H2> O Tempo
<H2> País das letras - Uma promessa interessante
<H2> Base de dados
<H2> Edukare para os mais jovens
<H2> Edukare Educação Especial
<H2> Educação Especial
<H2> Ensino Básico
<H2> Recursos
<H2> Associação Educação Especial
<H2> Avaliação Externa
<H2> Edukare A'sEC
<H2> O windows de Pinto da Costa
<H2> DR
<H2> Jornais
<H2> Jornais e Revistas
<H2> Dicas para blogger
<H2> Ícons - web
<H2> Tutoria para blogs
<H2> Passatempos
<H2> Viagem Surreal
<H2> Clik num frasco de tinta
<H2> Vai uma tirinha?
<H2> Faça Poemas
<H2> Plante árvores mesmo sentado
<H2> Salve o Planeta
<H2> Utilitários
<H2> Oiça
<H2> Utilidades
<H2> Currículo, Organização Curricular
<H2> Novos Programas
<H2> Selo do Blog
<H2> Ligações
<H2> Motor verde
<H2> Lennon
<H2> Metas de Aprendizagem
<H2> Por Disciplina e por Ciclo
<H2> Visualizações de páginas no último mês
<H2> No País dos Nokia.
<H2> ECD
<H2> Mensagens populares
<H2> Guia de Sobrevivência
<H2> Alentejo
<H2> Arquivo do blogue
<H2> Seguidores
<H2> Encontre
<H2> Pesquisar neste blogue
<H2> No Twitter
<H2> Twitter
<H2> É uma jóia de moço
<H2> Estrela do Mar
<H2> Geni e o Zepelim
<H2> Poema do Menino Jesus
<H2> Vídeo
<H2> Escola do futuro
<H2> Língua
<H2> Linguee
<H2> Alimente-os com cliques.
<H2> Vai um Sudoku?
<H2> Conhecer as árvores
<H2> Grandes dúvidas
<H2> Docentes Contratados
<H2> Números
<H2> Foto gestos
<H2> O ME
<H2> A Inovação
<H2> A DGRHE lavou a cara
<H2> O Portal das TIC
<H2> O Banco do GAVE
<H2> Portal
<H3> Pedras
<H3> Malmequer, bem-mequer, muito, pouco, nada...
<H3> Fui-me encartar.
<H3> Um homem lúcido e sensato.
<H3> Mana, Ata-me!
<H3> Rotunda Sunlight
<H3> Os tó-tós da ADD
<H3> Comentário do sociólogo António Barreto sobre a demissão de José Sócrates
<H3> O Fado...
<H3> Homens da Luta - "Mudam-se os tempos, mudam-se os Tavares"
and 90 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • antónio 12
  • josé 11
  • comentários 11
  • links 10
  • postagem 10
  • postado 10
  • blog 9
  • professores 7
  • edukare 7
  • tempo 6

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 175 images on this web page.

116 ALT attributes are empty or missing.
and 13 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: Yes

Frames: No

We've detected that uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.



Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: Missing

Detected: Portuguese

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Portuguese.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires 3 years ago This domain is booked This domain is booked Expires 4 years ago This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when goes down.
Free Trial

Server IP

Server location: Mountain View

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page


Local Directories

Upgrade to see the latest reviews of in local directories
Free Trial

Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
Free Trial



Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial