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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Ruokakauppa verkossa - Ekamarket.com

Length: 36 character(s) (294 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Ruokakauppa verkossa - edullinen päivittäistavaroiden ostopaikka! Kotiinkuljetus koko maahan!

Length: 93 character(s) (552 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Ruokakauppa verkossa - Ekamarket.com

www.ekamarket.com/

Ruokakauppa verkossa - edullinen päivittäistavaroiden ostopaikka! Kotiinkuljetus koko maahan!

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
2 1 36 0 0
<H1> Kirjaudu
<H1> Kirjaudu
<H2> Tänään suosittelemme!
<H3> Ilmoitus
<H3> Selaa tuotteita
<H3> Elintarvikkeet
<H3> Hedelmät ja vihannekset
<H3> Maitotuotteet ja kananmunat
<H3> Liha, kana ja kala
<H3> Leivät ja leipomotuotteet
<H3> Ruuanlaitto ja leivonta
<H3> Aamupala
<H3> Valmisruuat
<H3> Säilykkeet
<H3> Herkut ja välipalat
<H3> Juomat
<H3> Taloustarvikkeet
<H3> Keittiöön
<H3> Pyykinpesu
<H3> Siivous ja puhtaanapito
<H3> Tiskaus
<H3> Muut taloustarvikkeet
<H3> Puhtaus ja hyvinvointi
<H3> Hampaidenhoito
<H3> Hiustenhoito
<H3> Ihon ja kasvojen hoito
<H3> Hygienia
<H3> Terveys
<H3> Vauvat ja lapset
<H3> Ravinto
<H3> Vaipat ja alustat
<H3> Vauvanhoito
<H3> Lemmikit
<H3> Kissat
<H3> Koirat
<H3> Yrityksille
<H3> Kahvihuoneeseen
<H3> Siivous ja puhtaanapito
<H3> Uutiskirje
and 36 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

ekamarket.com currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • ruokakauppa netissä - oulu 2
  • virheellinen sähköpostiosoite tai salasana 3
  • ateria - ja kastikeainekset 3
  • energia - ja proteiinipatukat 3
  • täytetyt leivät ja pizzat 3
  • ihon ja kasvojen hoito 4
  • hunaja ja makeat kastikkeet 3
  • makeat keksit ja korput 3
  • kuivatut marjat ja hedelmät 3
  • hyvinvointi ja hoito 3
  • keittiöliinat ja -harjat 6
  • parranajo ja -hoito 3
  • suklaapatukat ja -levyt 3
  • valmisnuudelit ja -pastat 3
  • välipalakeksit ja -patukat 3
  • kahvikeksit ja -pullat 3
  • pakastuspussit ja -rasiat 3
  • tiskiharjat ja -sienet 3
  • palautus- ja energiajuomat 3
  • kelmut ja foliot 3

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 33 images on this web page.

4 ALT attributes are empty or missing.

https://www.ekamarket.com/static/media/images/bd/original/bdde000a216bd0502daa0888f5fccc98.png
https://www.ekamarket.com/static/media/images/44/original/449efcb2430b6ec20a4a6ca2495e2af8.png
https://www.ekamarket.com/static/media/images/1d/original/1d8c20781e26d4aa1c33defce174fdf1.png
https://www.ekamarket.com/static/media/images/0c/original/0c591c9adeb587745082e3cfd175735e.png

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

3,140    3,140

We've discovered 3,140 pages on ekamarket.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.ekamarket.com and ekamarket.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ekamarket.com and ekamarket.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.ekamarket.com/login/reset_password
https://www.ekamarket.com/elintarvikkeet/hedelmat-ja-vihannekset/tuoreet-hedelmat/vesimeloni-1-kpl-n_-3kg-p-2611.html
https://www.ekamarket.com/elintarvikkeet/hedelmat-ja-vihannekset/tuoreet-hedelmat/hunajameloni-1-kpl-n_-1kg-p-2614.html

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.ekamarket.com/login/reset_password as all one word. Use hyphens in your URLs instead: https://www.ekamarket.com/login/reset-password.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Created 4 years ago

Expires 3 months ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

ekamarket.com on an iPhone
ekamarket.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

ekamarket.com

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

65%    65%

You could reduce 35% (12.1 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 3 uncached asset(s) listed below.

URL Freshness lifetime
/ Expiration not specified
/static/media/fonts/fontawesome-webfont.woff2 Expiration not specified
/static/media/Videot/Sitaatit3_-_Asiakkaat_480p.mp4 Expiration not specified
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Finnish

Detected: Finnish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
ekamarket.net Expires 6 months ago
ekamarket.org Available. Register it now!
ekamarket.info Available. Register it now!
ekamarket.biz Available. Register it now!
ekamarket.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ekamarmet.com Available. Register it now!
ekamarrket.com Available. Register it now!
keamarket.com This domain is booked
ekqmarket.com Available. Register it now!
eoamarket.com Available. Register it now!
elamarket.com This domain is booked
ekamariet.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

Upgrade now and get notified when ekamarket.com goes down.
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Server IP

83.145.244.49

Server location: Helsinki

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 7 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Social Media Engagement

Your homepage has not been widely shared on social networks.

Facebook Shares-

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing. However, it looks like ekamarket.com has not been widely shared on social media.

Create‬‬ social media profiles associated with ekamarket.com on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data is based on engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook. It does not include people who like or share your branded social media pages.

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Ekamarket.com Facebook Page

Talking About34

URL
Name
Ekamarket.com
About
Ruokaa ja päivittäistavaroita verkkokaupasta suoraan kotiin, mökille tai mummolaan.
Address
Kempele
Finland
Phone
010 320 9120
Great, your brand's Facebook page is linking to ekamarket.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account