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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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On-Page

Content

Title Tag

Dáýlet Serikbaev atyndaǵy Shyǵys Qazaqstan memlekettik tehnıkalyq ýnıversıteti

Length: 78 character(s) (581 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

ВКГТУ им. Д. Серикбаева. В 2008 г. ВКГТУ получил международную награду - 'Европейское качество'. На V-ом Международном Форуме 'Информатизация образования Казахстана и стран СНГ' вуз удостоен звания 'Лучший е-университет'

Length: 220 character(s) (1,453 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Dáýlet Serikbaev atyndaǵy Shyǵys Qazaqstan memlekettik tehnıkalyq ...

https://ektu.kz/

ВКГТУ им. Д. Серикбаева. В 2008 г. ВКГТУ получил международную награду - 'Европейское качество'. На V-ом Международном Форуме 'Информатизаци...

Mobile Version

https://ektu.kz

Dáýlet Serikbaev atyndaǵy Shyǵys Qazaqstan memlekettik tehnıkal...

ВКГТУ им. Д. Серикбаева. В 2008 г. ВКГТУ получил международную награду - 'Европейское качество'. На V-ом ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

ektu.kz currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • білім беру 21
  • көрмелер және т 2
  • ғылыми-зерттеу жұмысы 5
  • ғылым және инновациялар 2
  • серікбаев атындағы шқмту ректоры 4
  • ғылыми инфрақұрылым 4
  • факультет гуманитарного образования 2
  • серікбаев атындағы шқмту 16
  • энергетика факультеті 2
  • репозиторий 4
  • халықаралық қызмет 2
  • басқа гранттармен қаржыландырылатын жобалары 2
  • колледж 5
  • шқмту өмірі 2
  • үйірмелер әлеуметтік проекттер 2
  • шқмту 47
  • одан әрі оқу 6
  • ғылым докторлары 2
  • ғылым кандидаттары 2
  • жабдықтардың жалпы тізімі 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 65 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: Missing

Detected: Kazakh

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Kazakh.

Here are some tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.ektu.kz and ektu.kz as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.ektu.kz and ektu.kz to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked ektu.kz/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for ektu.kz but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at ektu.kz/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://ektu.kz/abouttheuniversity/passport/strat_plan.aspx as all one word. Use hyphens in your URLs instead: https://ektu.kz/abouttheuniversity/passport/strat-plan.aspx.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering

ektu.kz on an iPhone
ektu.kz on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a class="mobile-icon" href="#"></a> 40x40 <a href="/map.aspx" class="sitemap" title="Карта сайта"></a>
<a href="?lang=kz">QAZ</a> 27x21 <a href="?lang=ru">RU</a>
<a href="?lang=ru">RU</a> 20x21 <a href="?lang=en">EN</a>
<a href="?lang=en">EN</a> 19x21 <a href="?lang=cn">CN</a>
<a>Қабылдау комиссиясы</a> 183x26 <a href="/enrollee.aspx" class="">Talapker 2020</a>
<a href="/enrollee.aspx" class="">Talapker 2020</a> 91x26 <a href="/territoryintegrity.aspx" class="">ШҚМТУ - адал университет</a>
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

Font sizes smaller than 12 pixels are hard to read on mobile devices. Make sure to use font sizes greater than 12 pixels in at least 60% of your page text so users can read your content on mobile devices.

Learn more about setting font sizes for mobile devices in our guide to mobile font sizes.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 2 years.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Performance

Asset Minification

71%    71%

You could reduce 29% (75.7 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 97 uncached asset(s) listed below.

URL Freshness lifetime
/img/Andrada.jpg Expiration not specified
/scripts/jquery.min.js Expiration not specified
/scripts/SimpleLightboxGalery/simple-lightbox.min.js Expiration not specified
/scripts/owl.carousel.js Expiration not specified
/scripts/ektu_ui/sub.js Expiration not specified
/scripts/Modal/BootstrapModal.js Expiration not specified
/scripts/Collapse/collapse.js Expiration not specified
/scripts/pdfobject.min.js Expiration not specified
/scripts/forms/webix.js Expiration not specified
/scripts/forms/webixru.js Expiration not specified
/scripts/forms/webix.css Expiration not specified
/css/ektuCss/ektu1.css Expiration not specified
/css/StyleNew2.css Expiration not specified
/css/StyleNew8.css Expiration not specified
/css/owl.transitions.css Expiration not specified
/scripts/SimpleLightboxGalery/simplelightbox.min.css Expiration not specified
/scripts/Modal/BootstrapModal.css Expiration not specified
/scripts/Collapse/collapse.css Expiration not specified
/css/BootstrapGridSystem.css Expiration not specified
/media/1056144/slaid_1.jpg Expiration not specified
/media/1051799/slaid_2.jpg Expiration not specified
/media/1051804/slaid_3.jpg Expiration not specified
/media/1051809/slaid_4.jpg Expiration not specified
/media/1051819/slaid_6.jpg Expiration not specified
/media/1051824/slaid_7.jpg Expiration not specified
/media/1051829/slaid_8.jpg Expiration not specified
/media/1051834/slaid_9.jpg Expiration not specified
/media/1051839/slaid_10.jpg Expiration not specified
/media/1051844/slaid_11.jpg Expiration not specified
/media/1051849/slaid_11_1.jpg Expiration not specified
/files/Slider/en/1.jpg Expiration not specified
/files/Slider/en/2.jpg Expiration not specified
/files/Slider/en/3.jpg Expiration not specified
/files/Slider/en/4_1.jpg Expiration not specified
/files/Slider/en/5.jpg Expiration not specified
/files/Slider/en/6.jpg Expiration not specified
/scripts/ektu_ui/fancybox/new/jquery.fancybox-1.3.4.js Expiration not specified
/scripts/ektu_ui/fancybox/new/jquery.fancybox-1.3.4.css Expiration not specified
/scripts/forms/UniversalForms.css Expiration not specified
/media/1291038/pr.jpg Expiration not specified
/media/1290916/pr.jpg Expiration not specified
/media/1289770/pr.jpg Expiration not specified
/media/1284290/preview_.jpg Expiration not specified
/img/rector_.jpg Expiration not specified
/img/Stephanie%20Corwin_1.jpg Expiration not specified
/img/Skripnikova.jpg Expiration not specified
/media/413983/tokovarov_1.jpg Expiration not specified
/img/tony.jpg Expiration not specified
/scripts/jquery-migrate-1.2.1.min.js Expiration not specified
/img/confLogo.png Expiration not specified
/files/partners/kazzink.jpg Expiration not specified
/css/ektuCss/images/AES.png Expiration not specified
/css/ektuCss/images/ULBA.jpg Expiration not specified
/files/partners/logo_uk_ts.png Expiration not specified
/files/partners/logoEKrec_kz.png Expiration not specified
/files/partners/akita.png Expiration not specified
/files/partners/munchen.jpg Expiration not specified
/files/partners/otto.jpg Expiration not specified
/files/partners/hoseo.png Expiration not specified
/files/partners/wroc.png Expiration not specified
/files/partners/sib.jpg Expiration not specified
/files/partners/pollub.png Expiration not specified
/files/partners/nstu.gif Expiration not specified
/files/partners/misis.png Expiration not specified
/files/partners/MinesCSM.jpg Expiration not specified
/files/partners/LogoCurtin.jpg Expiration not specified
/files/partners/PolitechnikaWroclawska.jpg Expiration not specified
/files/partners/1.jpg Expiration not specified
/files/partners/micromine.jpg Expiration not specified
/files/partners/iaclogo.gif Expiration not specified
/files/partners/jeol.png Expiration not specified
/files/partners/semco.png Expiration not specified
/files/partners/usaid.png Expiration not specified
/files/partners/almaty2017.png Expiration not specified
/css/ektuCss/images/fincent.png Expiration not specified
/files/partners/Rating.png Expiration not specified
/css/ektuCss/center.css Expiration not specified
/img/mobilemenu.png Expiration not specified
/img/sitemap.png Expiration not specified
/img/search-icon1.jpg Expiration not specified
/img/logo_white.png Expiration not specified
/css/phone.png Expiration not specified
/img/slider-navi.png Expiration not specified
/news/2019.10.08/2/pr.jpg Expiration not specified
/news/2019.10.09/1/preview.jpg Expiration not specified
/news/2019.10.08/1/preview_.jpg Expiration not specified
/img/calendar.png Expiration not specified
/img/mainlinks.png Expiration not specified
/img/quote.png Expiration not specified
/img/social.png Expiration not specified
/img/social_new.png Expiration not specified
/css/ektuCss/images/atten.png Expiration not specified
/img/dot.png Expiration not specified
/news/2019.10.07/2/preview.jpg Expiration not specified
/news/2019.10.07/1/preview.jpg Expiration not specified
/news/2019.09.27/1/preview_.jpg Expiration not specified
/news/2019.09.26/2/preview_.jpg Expiration not specified
and 94 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.

Technologies

Server Uptime

Upgrade now and get notified when ektu.kz goes down.
Free Trial

Server IP

212.154.246.185

Server location: Ust-Kamenogorsk

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Strict

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

ektu.kz

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like ektu.kz doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Availability

Domains Status
ektu.com Expires 2 years ago
ektu.net Expires 3 years ago
ektu.org This domain is booked
ektu.info Available. Register it now!
ektu.biz Available. Register it now!
ektu.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
wktu.kz This domain is booked
ejtu.kz This domain is booked
ekru.kz This domain is booked
ekty.kz This domain is booked
ekt.kz This domain is booked
rktu.kz This domain is booked
ekut.kz This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of ektu.kz in local directories
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Social Profiles

Facebook Page

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor ektu.kz’s Google ranking for custom keywords
Free Trial