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emersoncollective.com

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SEO

Title Tag

Emerson Collective

Length: 18 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

We connect talent to opportunity by partnering with organizations, empowering individuals and advocating for fair and equitable social policies because we believe in accelerating change however we can.

Length: 201 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Emerson Collective

www.emersoncollective.com/

We connect talent to opportunity by partnering with organizations, empowering individuals and advocating for fair and equitable social policies because we believe...

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
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<H1> Emerson Collective
<H1> Best Practices of Non-Profit Boards
<H1> Immigration: the Human Element
<H1> Lars Dalgaard on Immigration Reform
<H1> Five Questions with Carl Wieman
<H1> Best Practices of Non-Profit Boards
<H1> Immigration: the Human Element
<H1> Lars Dalgaard on Immigration Reform
<H1> Belief and the Skoll World Forum
<H1> Earth Day Thing
<H1> Five Questions with Carl Wieman
<H1> A Salute to Evan Marwell, 2015 Visionary of the Year
<H1> Code.org Celebrates Two Year Anniversary
<H1> New Classrooms and Blended Learning
<H1> Educated Constituents Can Advocate Policies That Create More Opportunities And A Fairer Society
<H1> A better way to deliver innovation to the world
<H1> South Texas education revolution: Column by Richard Whitmire
<H1> Think of Undocumented Immigrants as Parents, Not Problems
<H1> Insecurity faced by undocumented immigrants = economic insecurity for US
<H1> CO Senator Urges for Education Reform
<H1> 18 States Alter In-State Tuition Requirements for Undocumented Students
<H1> Biz, Ed, and Civil Rights Leaders to Congress: Keep the Backbone of ESEA Strong
<H1> A Very Worthy Tribute to MLK
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • share 60
  • twitter 20
  • email 20
  • facebook 20
  • read 20
  • immigration 11
  • students 11
  • justice 10
  • education 10
  • april 8
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
share 60
twitter 20
email 20
facebook 20
read 20
Keywords (2 words) Freq Title Desc <H>
share twitter 20
facebook share 20
share facebook 20
twitter share 20
share email 20
Keywords (3 words) Freq Title Desc <H>
twitter share email 20
share twitter share 20
facebook share twitter 20
share facebook share 20
justice share facebook 7
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 13 images on this web page.

8 ALT attributes are empty or missing.

  • http://www.emersoncollective.com/wp-content/uploads/2015/05/FullSizeRender-300x300.jpg
  • http://www.emersoncollective.com/wp-content/uploads/2015/05/Screenshot-2015-05-22-11.28.32-300x168.png
  • http://www.emersoncollective.com/wp-content/uploads/2015/04/Skoll-1-300x165.jpg
  • http://www.emersoncollective.com/wp-content/uploads/2015/04/IMG_0755_o-300x200.jpg
  • http://www.emersoncollective.com/wp-content/uploads/2015/04/Nobel-Prize2-300x300.png
  • http://www.emersoncollective.com/wp-content/uploads/2014/03/e-rate-300x166.png
  • http://www.emersoncollective.com/wp-content/uploads/2015/04/cdo-01-300x150.jpg
  • http://www.emersoncollective.com/wp-content/uploads/2015/03/12FIXES-web-blog480-300x200.jpg
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

14.3%

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This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.emersoncollective.com and emersoncollective.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Webmaster tools by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

Missing

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Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 8 years ago

Expires in 2 years

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog

Mobile

Mobile Rendering

Your website on an iPhone
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Usability

URL

http://emersoncollective.com

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

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Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

We could not find a Conversion Form on this page.

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Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

60.7 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.54 second(s) (39.48 kB/s)

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Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Declared: Missing

Detected: English

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You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
emersoncollective.net Available. Book it now!
emersoncollective.org This domain is booked
emersoncollective.info Available. Book it now!
emersoncollective.biz Available. Book it now!
emersoncollective.eu Available. Book it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
wmersoncollective.com Available. Book it now!
enersoncollective.com Available. Book it now!
emwrsoncollective.com Available. Book it now!
emeesoncollective.com Available. Book it now!
emerslncollective.com Available. Book it now!
emersoncollectige.com Available. Book it now!
emersoncollectve.com Available. Book it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Safe Browsing

Great, your website is safe.

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No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

184.106.55.63

Server location: Chicago

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

No

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Good, your server signature is off. This is excellent from a security standpoint.