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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Denise Grothouse Denise Grothouse
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Robert McDowell Robert McDowell
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SEO

Title Tag

Music Club B2 Moscow | rock music, indie, pop, jazz concert life moscow | B2 Club

Length: 81 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Missing

The meta description for b2club.ru is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
14 0 5 0 0
<H1> Tango Orchestra Misterioso (RUS)
<H1> Dynamic James (Russia)
<H1> Casual (RUS)
<H1> The Coffeetime (Russia)
<H1> Mamulki Band (Russia)
<H1> 70s-80s Disco «Back to future»
<H1> Trubetskoy (BY)
<H1> The Kikipickles (RUS)
<H1> 70s-80s Disco «Back to future»
<H1> Sasha Santa (Russia)
<H1> Chicherina (Russia)
<H1> Edelveys (Russia)
<H1> 70s-80s Disco «Back to future»
<H1> Valeriy Stronsky (Russia)
<H3> Bobry (RUS) MON, 23 February, 20:00
<H3> Casual (RUS) WED, 25 February, 21:00
<H3> Mamulki Band (Russia) THU, 26 February, 21:00
<H3> Trubetskoy (BY) FRI, 27 February, 21:00
<H3> Chicherina (Russia) SAT, 28 February, 21:00
and 16 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

b2club.ru currently has 14 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • ticket 37
  • hall 26
  • rub 17
  • disco 13
  • concert 13
  • russia 12
  • bar 8
  • jazz 7
  • rus 7
  • entrance 6
  • thu 6
  • sat 5
  • wed 5
  • fri 5
  • dynamic 4
  • james 4
  • blues 4
  • moscow 4
  • performed 3
  • biggest 3

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 62 images on this web page.

1 ALT attributes are empty or missing.

http://eng.b2club.ru/img/logo_b2.gif

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.eng.b2club.ru and eng.b2club.ru as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.eng.b2club.ru and eng.b2club.ru to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for b2club.ru but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at b2club.ru/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: Yes

Frames: No

We've detected that b2club.ru uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Mobile

Mobile visits

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Mobile Rendering

eng.b2club.ru on an iPhone
eng.b2club.ru on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

eng.b2club.ru

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
b2club.com Expires 8 months ago
b2club.net Available. Register it now!
b2club.org Available. Register it now!
b2club.info This domain is booked
b2club.biz Available. Register it now!
b2club.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
b2clyb.ru Available. Register it now!
b2clu.ru Available. Register it now!
b2coub.ru Available. Register it now!
b2vlub.ru Available. Register it now!
b2cluv.ru Available. Register it now!
g2club.ru Available. Register it now!
b2clun.ru Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

95.163.136.118

Server location: Moscow

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Encoding

Great, language/character encoding is specified: windows-1251

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the клуб Б2 Facebook Page

Were here14,393

Talking About28

Checkins14,393

URL
Name
клуб Б2
About
«Б2» — самый именитый клуб в Москве.
Meta Description
Самый именитый ночной клуб и одновременно джаз-, рок-клуб города, «Б2» два года (2003 и 2004) держал пальму первенства в номинации «Лучший музыкальный клуб Москвы» Night Life Awards.

По итогам 2004 года «Б2» вошел в хит-лист лучшей пятерки московских музыкальных и ночных клубов журнала «Афиша». «Лучший рок-клуб 2005» — премия «Клубный рай» международной ассоциации ночных клубов и развлекательных центров.
Address
Moscow
Russia
Phone
+74956509918
We found your brand's Facebook page, but it's not linking to b2club.ru.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with b2club.ru and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @b2club_ru is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
1,677
Tweets
1,070
Bio
Адрес: м. Маяковская, Большая Садовая, 8. Тел: +7 (495) 650-99-18/09 http://vkontakte.ru/b2club http://facebook.com/b2club http://b2club_moscow.lj.ru
Location
Moscow, Russia
Created
8 years ago
We found a Twitter profile for your brand, but it's not linked to b2club.ru. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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