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Marketing Checklist

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Michael Johnston Michael Johnston
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Title Tag

Ecole Nationale d'Ingénieurs du Mans - ENSIM 2017

Length: 49 character(s) (376 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for univ-lemans.fr is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
0 8 0 0 0
<H2> Chiffres clés
<H2> Liens utiles
<H2> Partenaires
and 5 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • interaction personnes systèmes 2
  • formation classique 3
  • recrutement formation 2
  • recrutement international 2
  • spécialité informatique 2
  • scolarite 2
  • spécialité vibrations 2
  • mans 3
  • formation 7
  • actualités 6
  • journée 3
  • étudiant 1
  • informatique 3
  • international 3
  • partenaires 3
  • ensim 8
  • entreprise 2
  • industriels 2
  • ingénieurs 1
  • robotique 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: French

Detected: French

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.ensim.univ-lemans.fr and ensim.univ-lemans.fr as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.ensim.univ-lemans.fr and ensim.univ-lemans.fr to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Strict

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
univ-lemans.com Available. Register it now!
univ-lemans.net Available. Register it now!
univ-lemans.org Available. Register it now!
univ-lemans.info Available. Register it now!
univ-lemans.biz Available. Register it now!
univ-lemans.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
univ-lemas.fr Available. Register it now!
univ-lekans.fr Available. Register it now!
univ-leans.fr Available. Register it now!
univ-lemanx.fr Available. Register it now!
univ-lemns.fr Available. Register it now!
univplemans.fr Available. Register it now!
univ-lemabs.fr Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the Ensim Facebook Page

Were here84

Talking About1


The Facebook page Ensim is linked to your website.

Bonjour et bienvenue sur la page Facebook de l'ENSIM. Celle-ci permet de relayer les informations disponibles sur le site de l'Ensim, le site de l'Université du Maine et les actualités des associations. Elle n'est pas un substitut à vos mails.
Elle propose 2 spécialités qui se déclinent en 4 options :

Spécialité Vibrations, Acoustique, Capteurs :

- Option Vibrations, Acoustique (VA) pour améliorer le confort vibratoire et acoustique
- Option Systèmes et Procédés pour la Mesure et l'Instrumentation (SPMI) pour élaborer des systèmes de mesure intelligents

Spécialité Informatique :

- Option Architecture des Systèmes Temps Réel et Embarqués (ASTRE) pour développer des logiciels embarqués et des objets communicants
- Option Interaction Personnes Systèmes (IPS) pour inventer la société numérique de demain

L'école intègre plusieurs laboratoires de recherches dans ses locaux :
- le LAUM (Laboratoire d'acoustique de l'Université du Maine),
- l'IMMM (Institut des molécules et des matériaux du Mans),
- l'Inedum - Pôle manceau du Cren (Centre de recherche en Éducation de Nantes).
Meta Description
L’ENSIM est une école habilitée par la CTI (Commission des Titres d'Ingénieur) à délivrer le titre d'ingénieur avec un grade de master.

Ecole d’ingénieurs avec un cycle préparatoire intégré, l'ENSIM propose une admission en 1ère année, 2ème année, 3ème année ou 4ème année. Plusieurs moyens d'admission : Concours Geipi Polytech, Concours Archimède, ou sur dossier universitaire.

Directeur : Pascal Leroux
Responsable administratif : Marc Brilland (admin.ensim@univ-lemans.fr)
Scolarité : Khédidja Le Bail, Safia Vieira, Léonor Beaudouin (scolarite.ensim@univ-lemans.fr)
Secretariat de direction : Nathalie Le Gouic (nathalie.le_gouic@univ-lemans.fr)
Communication : Cécile Lambert (cecile.lambert@univ-lemans.fr) et Claire Lagrange (claire.lagrange@univ-lemans.fr)



J’Ensim (Junior entreprise)

Culturel’Mans (Association Musique et Culture)

Bureau des Sports et Loisirs (Assos’n'sim)

Les Abobinables (Photographie et Cinéma)

VASI ( Association Electro-acoustique)

Ensim’Elec (Robotique)

L’Ensimien (Journal de l'école )

GALA ( Organisation de la soirée de Gala de l'école)
Le Mans
02 43 83 35 93
Great, we found a Facebook page for univ-lemans.fr and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @ensimofficiel is booked and it is linked to your website.

Le Mans
7 years ago
Great, we found a Twitter account for univ-lemans.fr and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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Keyword Tool

Google Ranking

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