Start optimizing entropymag.org
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

ENTROPY

Length: 7 character(s) (78 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Missing

The meta description for entropymag.org is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
1 14 77 8 0
<H1>
<H2> After the Shots
<H2> On Weather: Storm Story
<H2> Sunday List: Summer
<H2> Dramedy: Like Tesla’s Muse by Caitlynn Martinez-McWhorter
<H2> The Story of a Brief Marriage by Anuk Arudpragasam
<H2> Speaking With the Self
<H2> Variations on a Theme: Hidden Gem
<H2> On the Rock ‘n Roll Novel: An Interview with Bruce Bauman
<H2> Paying Partial Attention Knowing an Alternative Route Would be Out of the Question
<H2> empathy for cars / force of july by Davy Knittle
<H2> Wednesday Entropy Roundup
<H2> “Life is cruel just where art is at its kindest”: A Conversation With Gabriel Blackwell
<H2> The Birds: The Hollow by Dylan Taylor
<H2> Election Poems: Three is a Magic Number
<H3> Dungeons Mastered: 5th Edition D&D
<H3> Demon’s Souls: In the Colorless Fog (Tower of Latria)
<H3> MIDBOSS by Alex Friedman
<H3> Demon’s Souls: In the Colorless Fog (Stonefang Mine)
<H3> Dungeons Mastered: 5th Edition D&D
<H3> Best of 2015: Tabletop Games
<H3> Tabletop Games Curriculum: Science
<H3> Tabletop Games Curriculum: Math
<H3> Demon’s Souls: In the Colorless Fog (Tower of Latria)
<H3> Demon’s Souls: In the Colorless Fog (Stonefang Mine)
<H3> Demon’s Souls: In the Colorless Fog (Boletaria)
<H3> Demon’s Souls: In the Colorless Fog (The Nexus)
<H3> The Story of a Brief Marriage by Anuk Arudpragasam
<H3> On the Rock ‘n Roll Novel: An Interview with Bruce Bauman
<H3> empathy for cars / force of july by Davy Knittle
<H3> Difret by Zeresenay Berhane Mehari
<H3> A Street Car Named Whatever
<H3> Black Gum: A Conversational Review
<H3> Lords of Waterdeep in Conversation
<H3> MOUTH: EATS COLOR and the Devoration of Languages
<H3> Entropy’s Super Mario Level
<H3> Flash Portraits of Link: Part 7 – In Weakness, Find Strength
<H3> Basal Ganglia by Matthew Revert
<H3> The Desert Places by Amber Sparks and Robert Kloss, Illustrated by Matt Kish
<H3> After the Shots
<H3> On Weather: Storm Story
<H3> Dramedy: Like Tesla’s Muse by Caitlynn Martinez-McWhorter
<H3> Speaking With the Self
<H3> Paying Partial Attention Knowing an Alternative Route Would be Out of the Question
<H3> Hispabooks Publishing
<H3> Ecstatic Peace Library
<H3> Commune Editions
<H3> Kiddiepunk
<H3> Europa Editions
<H3> Dungeons Mastered: 5th Edition D&D
<H3> Demon’s Souls: In the Colorless Fog (Tower of Latria)
<H3> MIDBOSS by Alex Friedman
<H3> Demon’s Souls: In the Colorless Fog (Stonefang Mine)
<H3> Dungeons Mastered: 5th Edition D&D
<H3> Best of 2015: Tabletop Games
<H3> Tabletop Games Curriculum: Science
<H3> Tabletop Games Curriculum: Math
<H3> Demon’s Souls: In the Colorless Fog (Tower of Latria)
<H3> Demon’s Souls: In the Colorless Fog (Stonefang Mine)
<H3> Demon’s Souls: In the Colorless Fog (Boletaria)
<H3> Demon’s Souls: In the Colorless Fog (The Nexus)
<H3> The Story of a Brief Marriage by Anuk Arudpragasam
<H3> On the Rock ‘n Roll Novel: An Interview with Bruce Bauman
<H3> empathy for cars / force of july by Davy Knittle
<H3> Difret by Zeresenay Berhane Mehari
<H3> A Street Car Named Whatever
<H3> Black Gum: A Conversational Review
<H3> Lords of Waterdeep in Conversation
<H3> MOUTH: EATS COLOR and the Devoration of Languages
<H3> Entropy’s Super Mario Level
<H3> Flash Portraits of Link: Part 7 – In Weakness, Find Strength
<H3> Basal Ganglia by Matthew Revert
<H3> The Desert Places by Amber Sparks and Robert Kloss, Illustrated by Matt Kish
<H3> After the Shots
<H3> On Weather: Storm Story
<H3> Dramedy: Like Tesla’s Muse by Caitlynn Martinez-McWhorter
<H3> Speaking With the Self
<H3> Paying Partial Attention Knowing an Alternative Route Would be Out of the Question
<H3> Hispabooks Publishing
<H3> Ecstatic Peace Library
<H3> Commune Editions
<H3> Kiddiepunk
<H3> Europa Editions
<H3> Sunday List: Summer
<H3> “Life is cruel just where art is at its kindest”: A Conversation With Gabriel Blackwell
<H3> Animals
<H3> Interstates: San Francisco to Chicago to Los Angeles to Mojave Desert to High Desert to Painted Desert
<H3> The Non-Objective Correlative: Blessing Is All Sides of the Shadow – A Review of Pamela Stewart’s Just Visiting and Shy Watson’s Away Status
<H3> ARTPORN by Jacob Brooks
<H3> Drought
<H3> Where to Submit: August + September 2016
<H3> NEON SUNSET MURAL
<H4> The Birds
<H4> Dinnerview
<H4> Birdwolf
<H4> Recent Comments
<H4> Featured Columns & Series
<H4> Tweets
<H4> Popular Tags
<H4> Find Us On Facebook
and 97 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • august 49
  • games 36
  • review 23
  • video 20
  • july 18
  • creative 17
  • nonfiction 16
  • press 15
  • board 13
  • demon’s 12

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.entropymag.org and entropymag.org as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.entropymag.org and entropymag.org to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 6 years ago

Expiration date unavailable

Your domain, entropymag.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Rendering

entropymag.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

entropymag.org

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
entropymag.com Expires 2 years ago
entropymag.net Available. Register it now!
entropymag.info Available. Register it now!
entropymag.biz Available. Register it now!
entropymag.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
3ntropymag.org This domain is booked
entropymg.org This domain is booked
entrop6mag.org This domain is booked
entropyamg.org This domain is booked
entropymab.org This domain is booked
entropymav.org This domain is booked
ent4opymag.org This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when entropymag.org goes down.
Free Trial

Server IP

205.186.134.90

Server location: Culver City

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to Parallels Panel.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 5 years ago.

The certificate issuer is Parallels.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

We were unable to find a Facebook page for entropymag.org.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with entropymag.org and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@EntropyMag

The Twitter™ Account @EntropyMag is booked and it is linked to your website.

Name
Followers
5,830
Tweets
4,322
Bio
A literary community & magazine featuring writings on small press culture, poetry, art, music, film, food, video games, & more. https://t.co/HEvG009uD9
Created
5 years ago
Great, your Twitter account is linked to entropymag.org. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of entropymag.org in local directories
Free Trial
Measure

Keyword Tool

Google Ranking

Upgrade to monitor entropymag.org’s Google ranking for custom keywords
Free Trial

Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial