79 personalized tasks for
online marketing success!
Birkbeck Institutional Research Online
Length: 38 character(s) (272 pixels)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.
Check the title tags for thousands of pages at once using Site Crawl.
The meta description for bbk.ac.uk is missing.
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
We did not find HTML headings (<H1> to <H6>) on this page.
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
bbk.ac.uk currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.
The numbers next to each word or phrase represents how often we detected them and their variants on the page.
Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.
If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.
We found 6 images on this web page.
3 ALT attributes are missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like you're missing alternative text for 3 images on bbk.ac.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to keep your alternative text to a simple, one-sentence description of what's in the image.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
Great, a redirect is in place to redirect traffic from your non-preferred domain.
All versions of your page point to the same URL.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.
See the pages you've disallowed with your robots.txt file with Site Crawl.
XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
All sitemaps are within the file size limit
All sitemaps are within the URL count limit
Following sitemaps do not have a valid structure
All sitemaps are accessible
The sitemaps in your robots.txt file use a valid URL format
Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.
Warning! We've detected parameters in a significant number of URLs.
No hreflang tags were found on this page
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://eprints.bbk.ac.uk/cgi/latest_tool?output=Atom as all one word. Use hyphens in your URLs instead: https://eprints.bbk.ac.uk/cgi/latest-tool?output=Atom.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
This web page is super optimized for Mobile Visitors
Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
This is how your website appears when displayed on different mobile devices.
With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.
In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.
|Tap Target||Size||Overlapping Target|
|<a href="http://eprints.bbk.ac.uk/view/year/">Year</a>||30x19||<a href="http://eprints.bbk.ac.uk/view/journal_volume/">Journal</a>|
|<a href="http://eprints.bbk.ac.uk/view/subjects/">School</a>||44x19||<a href="http://eprints.bbk.ac.uk/view/types/">Types</a>|
|<a href="http://www.bbk.ac.uk/lib/elib/BIROn">FAQs</a>||34x19||<a href="http://eprints.bbk.ac.uk/deposit.html"> Deposit Agreement</a>|
|<a href="http://eprints.bbk.ac.uk/copyright.html">Copyright</a>||65x19||<a href="http://eprints.bbk.ac.uk/deposit.html"> Deposit Agreement</a>|
|<a href="http://eprints.bbk.ac.uk/deposit_guide.html"> Deposit Guide</a>||95x19||<a href="http://eprints.bbk.ac.uk/deposit.html"> Deposit Agreement</a>|
|<a href="http://eprints.bbk.ac.uk/deposit.html"> Deposit Agreement</a>||129x19||<a href="http://eprints.bbk.ac.uk/takedown.html"> Takedown Policy</a>|
Perfect, no plugin content detected.
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content fits within the specified viewport size.
No mobile frameworks have been detected.
We didn't detect any schema.org items on your webpage
We didn't detect any Open Graph tags on your webpage
We didn't detect any microformat items on your webpage
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Great, your website is SSL secured (HTTPS).
Your website's URLs redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
The SSL certificate expires in 4 months.
The certificate issuer is QuoVadis Limited.
You could reduce (183.6 KiB) by minifying the asset(s) listed below.
You could reduce 77% (446.8 KiB) by compressing the asset(s) listed below.
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
XHTML 1.0 Transitional
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Length: 3 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Great, your website has a custom 404 error page.
Your server responded with the HTTP status code: 404
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.
|eprinnts.bbk.ac.uk||Available. Register it now!|
|eprjnts.bbk.ac.uk||Available. Register it now!|
|eprrints.bbk.ac.uk||Available. Register it now!|
|eprintx.bbk.ac.uk||Available. Register it now!|
|prints.bbk.ac.uk||Available. Register it now!|
|e0rints.bbk.ac.uk||Available. Register it now!|
|eprinfs.bbk.ac.uk||Available. Register it now!|
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