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eps.schoolspecialty.com

2015-01-07 18:25:41
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SEO

Title

Medium impact Easy to solve

School Specialty - EPS Literacy and Intervention | EPS

Length: 54 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

School Specialty Curriculum groups are lead by EPS (Educators Publishing Service) for literacy, RTI, vocabulary, and common core reading solutions

Length: 147 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

School Specialty - EPS Literacy and Intervention | EPS

eps.schoolspecialty.com/

School Specialty Curriculum groups are lead by EPS (Educators Publishing Service) for literacy, RTI, vocabulary, and common core reading solutions

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
0 2 3 196 1
<H2> Title I Resources and Programs that close the Achievement Gap
<H2> Supporting All Kinds of Learners for more than 60 Years
<H3> Special Offers
<H3> Recognition
<H3> Wordly Wise Apps
<H4> Most Popular in Literacy
<H4> More Literacy
<H4> Most Popular in Math
<H4> More Math
<H4> Most Popular in Online Programs
<H4> More Online Programs
<H4> Most Popular in Universal Screening
<H4> More Universal Screening
<H4> Most Popular in Professional Development
<H4> More Professional Development
<H4> Most Popular in Comprehension
<H4> More Comprehension
<H4> Most Popular in Phonics & Word Study
<H4> More Phonics & Word Study
<H4> Most Popular in Reading Intervention
<H4> More Reading Intervention
<H4> Most Popular in Vocabulary
<H4> More Vocabulary
<H4> Most Popular in Spelling & Grammar
<H4> More Spelling & Grammar
<H4> Most Popular in Writing & Handwriting
<H4> More Writing & Handwriting
<H4> Most Popular in Decodable Readers
<H4> More Decodable Readers
<H4> Most Popular in Leveled Readers
<H4> More Leveled Readers
<H4> Most Popular in Learning Differences
<H4> More Learning Differences
<H4> Most Popular in Skills Practice
<H4> More Skills Practice
<H4> Most Popular in Attack Math
<H4> More Attack Math
<H4> Most Popular in Building Mathematical Thinking
<H4> More Building Mathematical Thinking
<H4> Most Popular in It’s Elementary!
<H4> More It’s Elementary!
<H4> Most Popular in Computation Basics
<H4> More Computation Basics
<H4> Most Popular in The Kim Marshall Series: Math
<H4> More The Kim Marshall Series: Math
<H4> Most Popular in Path Driver for Math™
<H4> More Path Driver for Math™
<H4> Most Popular in MathCoach® Interactive
<H4> More MathCoach® Interactive
<H4> Most Popular in Academy of MATH®
<H4> More Academy of MATH®
<H4> Most Popular in Explode The Code®
<H4> More Explode The Code®
<H4> Most Popular in Wordly Wise 3000® Online
<H4> More Wordly Wise 3000® Online
<H4> Most Popular in Academy of READING®
<H4> More Academy of READING®
<H4> Most Popular in Academy of MATH®
<H4> More Academy of MATH®
<H4> Most Popular in Path Driver for Reading™
<H4> More Path Driver for Reading™
<H4> Most Popular in Path Driver for Math™
<H4> More Path Driver for Math™
<H4> Most Popular in MathCoach® Interactive
<H4> More MathCoach® Interactive
<H4> Most Popular in Wordly Wise Science & Social Studies™
<H4> More Wordly Wise Science & Social Studies™
<H4> Most Popular in Path Driver for Reading™
<H4> More Path Driver for Reading™
<H4> Most Popular in Path Driver for Math™
<H4> More Path Driver for Math™
<H4> Most Popular in Path Driver for Reading and Math Professional Development
<H4> More Path Driver for Reading and Math Professional Development
<H4> Most Popular in S.P.I.R.E.® Workshops
<H4> More S.P.I.R.E.® Workshops
<H4> Most Popular in Sitton Spelling and Word Skills® Seminars
<H4> More Sitton Spelling and Word Skills® Seminars
<H4> Most Popular in Preventing Academic Failure (PAF) Training
<H4> More Preventing Academic Failure (PAF) Training
<H4> Most Popular in Academy of READING®
<H4> More Academy of READING®
<H4> Most Popular in Academy of MATH®
<H4> More Academy of MATH®
<H4> Most Popular in Online Orton-Gillingham Introductory Course
<H4> More Online Orton-Gillingham Introductory Course
<H4> Most Popular in MCI Professional Development
<H4> More MCI Professional Development
<H4> Get Free Books & More!
<H4> Congratulations to the 2014 S.P.I.R.E. Super Stars!
<H4> Wordly Wise 3000® Online
<H4> Wordly Wise 3000
<H4> Explode The Code
<H4> Academy of READING
<H4> Academy of MATH
<H4> Path Driver for Reading
<H4> Path Driver for Math
<H4> S.P.I.R.E.®
<H4> PAF (Preventing Academic Failure)
<H4> MCI
<H4> Making Connections®
<H4> Vocabulary from Classical Roots®
<H4> Free Shipping
<H4> Wordly Wise 3000®
<H4> Wordly Wise 3000®
<H4> Writing Resouces
<H4> Wordly Wise 3000® Online
<H4> Wordly Wise Science & Social Studies™
<H4> MathCoach Interactive
<H4> Wordly Wise 3000
<H4> Explode The Code
<H4> Academy of READING
<H4> Academy of MATH
<H4> Path Driver for Reading
<H4> Path Driver for Math
<H4> S.P.I.R.E.®
<H4> PAF (Preventing Academic Failure)
<H4> MCI
<H4> Making Connections®
<H4> Vocabulary from Classical Roots®
<H4> Most Popular in Literacy
<H4> More Literacy
<H4> Most Popular in Math
<H4> More Math
<H4> Most Popular in Online Programs
<H4> More Online Programs
<H4> Most Popular in Universal Screening
<H4> More Universal Screening
<H4> Most Popular in Professional Development
<H4> More Professional Development
<H4> Most Popular in Comprehension
<H4> More Comprehension
<H4> Most Popular in Phonics & Word Study
<H4> More Phonics & Word Study
<H4> Most Popular in Reading Intervention
<H4> More Reading Intervention
<H4> Most Popular in Vocabulary
<H4> More Vocabulary
<H4> Most Popular in Spelling & Grammar
<H4> More Spelling & Grammar
<H4> Most Popular in Writing & Handwriting
<H4> More Writing & Handwriting
<H4> Most Popular in Decodable Readers
<H4> More Decodable Readers
<H4> Most Popular in Leveled Readers
<H4> More Leveled Readers
<H4> Most Popular in Learning Differences
<H4> More Learning Differences
<H4> Most Popular in Skills Practice
<H4> More Skills Practice
<H4> Most Popular in Attack Math
<H4> More Attack Math
<H4> Most Popular in Building Mathematical Thinking
<H4> More Building Mathematical Thinking
<H4> Most Popular in It’s Elementary!
<H4> More It’s Elementary!
<H4> Most Popular in Computation Basics
<H4> More Computation Basics
<H4> Most Popular in The Kim Marshall Series: Math
<H4> More The Kim Marshall Series: Math
<H4> Most Popular in Path Driver for Math™
<H4> More Path Driver for Math™
<H4> Most Popular in MathCoach® Interactive
<H4> More MathCoach® Interactive
<H4> Most Popular in Academy of MATH®
<H4> More Academy of MATH®
<H4> Most Popular in Explode The Code®
<H4> More Explode The Code®
<H4> Most Popular in Wordly Wise 3000® Online
<H4> More Wordly Wise 3000® Online
<H4> Most Popular in Academy of READING®
<H4> More Academy of READING®
<H4> Most Popular in Academy of MATH®
<H4> More Academy of MATH®
<H4> Most Popular in Path Driver for Reading™
<H4> More Path Driver for Reading™
<H4> Most Popular in Path Driver for Math™
<H4> More Path Driver for Math™
<H4> Most Popular in MathCoach® Interactive
<H4> More MathCoach® Interactive
<H4> Most Popular in Wordly Wise Science & Social Studies™
<H4> More Wordly Wise Science & Social Studies™
<H4> Most Popular in Path Driver for Reading™
<H4> More Path Driver for Reading™
<H4> Most Popular in Path Driver for Math™
<H4> More Path Driver for Math™
<H4> Most Popular in Path Driver for Reading and Math Professional Development
<H4> More Path Driver for Reading and Math Professional Development
<H4> Most Popular in S.P.I.R.E.® Workshops
<H4> More S.P.I.R.E.® Workshops
<H4> Most Popular in Sitton Spelling and Word Skills® Seminars
<H4> More Sitton Spelling and Word Skills® Seminars
<H4> Most Popular in Preventing Academic Failure (PAF) Training
<H4> More Preventing Academic Failure (PAF) Training
<H4> Most Popular in Academy of READING®
<H4> More Academy of READING®
<H4> Most Popular in Academy of MATH®
<H4> More Academy of MATH®
<H4> Most Popular in Online Orton-Gillingham Introductory Course
<H4> More Online Orton-Gillingham Introductory Course
<H4> Most Popular in MCI Professional Development
<H4> More MCI Professional Development
<H5> Featured Products
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • see 84
  • popular 82
  • path 60
  • driver 60
  • academy 50
  • math 43
  • reading 39
  • online 38
  • spelling 34
  • readers 32
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Bad see 84 NOK NOK NOK
Average popular 82 NOK NOK OK
Average path 60 NOK NOK OK
Average driver 60 NOK NOK OK
Average academy 50 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average path driver 60 NOK NOK OK
Average wordly wise 30 NOK NOK OK
Average professional development 25 NOK NOK OK
Average academy math® 24 NOK NOK OK
Average academy reading® 22 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Bad path driver see 16 NOK NOK NOK
Average sitton spelling word 16 NOK NOK OK
Average driver path driver 14 NOK NOK OK
Average path driver path 14 NOK NOK OK
Bad see path driver 12 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 144 images on this web page.

84 ALT attributes are empty or missing.

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?

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

14%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
7,333    7,333
?

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

?
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Fast    Very Fast
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?

Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing

Usability

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

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When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Technologies

Server IP

54.84.67.188

Server location: Ashburn

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 723 Errors, 47 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Google+ Page

Low impact Easy to solve

Not found

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Missing profile on Foursquare™

Missing profile on Yelp™

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
Measure

Visitors

Traffic Estimations

Medium impact
High    High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

69,843th most visited website in the World

18,132th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

13.7%    13.7%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
81
India
6.9
Canada
4.7
Popular Countries ccTLD Status
United States schoolspecialty.us This domain is booked
India schoolspecialty.in Available. Book it now!
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.