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SEO

Title Tag

University of Waikato Events Calendar : Events Calendar

Length: 55 character(s) (406 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for waikato.ac.nz is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
2 14 46 0 0
<H1> Events Calendar
<H1> University of Waikato Events Calendar
<H2> Accessibility Quick Links
<H2> Site Search
<H2> Sign in access
<H2> Site Menu
<H2> Breadcrumbs
<H2> In this section
<H2> April 2019
<H2> Stay connected
<H2> April 2019
<H2> Current Events
<H2> Get in touch with us
<H2> University links
<H2> Site Information
<H2> Stay connected
<H3> University of Waikato Events Calendar
<H3> Tōku Reo, Tōku Ohooho : Taonga Pūoro Showcase Exhibition
<H3> Research seminar with Tony Roche of Emerald Publishing: 'Open research and impact'
<H3> Yoga - 8 week program
<H3> Tauranga. Yoga Break - Free Lunchtime Yoga Classes
<H3> Library Workshop - Getting started with EndNote
<H3> Building the Ultimate Back
<H3> Waikato OE Fair 2019
<H3> Research seminar: 'Lying and Reciprocity'
<H3> Lunchtime Recital Series - Student Concert - Wellbeing week
<H3> Library Workshop - NVivo advanced: Nailing data analysis
<H3> Female Athlete Health Symposium: Youth in the Spotlight
<H3> WMS research seminar: Awareness-Motivation-Capability Framework and the Identification of Rivals
<H3> Library Tutorial - APA Referencing Essentials
<H3> Saturday music classes - Term One 2019
<H3> EnviroX at the Waikato Show - 'Making Nature Your Business'
<H3> Library Tutorial - APA Referencing for Webpages
<H3> Purple Tuesday
<H3> Library Tutorial - Finding Academic Articles
<H3> WMS research seminar: The effects of petty corruption on innovation within small firms
<H3> Tauranga. Yoga Break - Free Lunchtime Yoga Classes
<H3> 2019 STEM Careers Expo
<H3> Library Workshop - NVivo for literature review
<H3> Research event: International Business Workshop
<H3> Lunchtime Recital Series - 'La Maja Dolorosa'
<H3> Discussion with Dr Neville Robertson
<H3> Teaching Network: RAISE-ing Assessment
<H3> 2019 Future of Work Conference
<H3> IoT Waikato April Meetup
<H3> HighFat, LowCarb & Keto - Busting the Myths
<H3> Library Workshop - Word for theses and long documents
<H3> Library Tutorial – MS Excel Advanced
<H3> NIDEA SEMINAR SERIES: Rural health research - an opportunity for inter-disciplinary research.
<H3> Hamilton Public Lecture Series - Professor Tahu Kukutai
<H3> Library Workshop - Measuring and maximising your research impact
<H3> Library Workshop - NVivo beginners: Introduction to data analysis
<H3> Unruly Narrative
<H3> Library Workshop - NVivo advanced: Nailing data analysis
<H3> Library Tutorial – APA Referencing Essentials
<H3> Resistance Training 101
<H3> Study
<H3> Student Life
<H3> Research
<H3> Industry
<H3> International
<H3> About Us
and 59 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • taonga pūoro showcase exhibition 6
  • 2019 stem careers expo 2
  • iot waikato april meetup 3
  • waikato oe fair 2019 2
  • ramp alongside folk cafe 2
  • free lunchtime yoga classes 4
  • 162 durham street tauranga 2
  • female athlete health symposium 3
  • professor tahu kukutai 4
  • wednesday 10 april 2019 5
  • 162 durham street 4
  • nailing data analysis 4
  • dr neville robertson 3
  • free lunchtime yoga 5
  • resistance training 101 2
  • ms excel advanced 3
  • hamilton public lecture series 3
  • lunchtime yoga class 2
  • tauranga city yoga 2
  • apa referencing essentials 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 18 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.events.waikato.ac.nz and events.waikato.ac.nz as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.events.waikato.ac.nz and events.waikato.ac.nz to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for waikato.ac.nz but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at waikato.ac.nz/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:type'

Property 'og:image' should be at least 200x200px

EVENTS.WAIKATO.AC.NZ

University of Waikato Events Calendar

Missing 'og:description'

Tag
og:image https://www.waikato.ac.nz/apple-touch-icon.png
og:url https://events.waikato.ac.nz/home
og:title University of Waikato Events Calendar
og:description
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

events.waikato.ac.nz on an iPhone
events.waikato.ac.nz on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

events.waikato.ac.nz

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

60%    60%

You could reduce 40% (694.2 KiB) by minifying the asset(s) listed below.

URL Reduction size
/eventdesigns/javascript/Lib/KeyboardHandler.js 87.1 KiB (40%)
/eventdesigns/javascript/Lib/Viper.js 72.9 KiB (40%)
/eventdesigns/javascript/Plugins/ViperTableEditorPlugin/ViperTableEditorPlugin.js 58.0 KiB (40%)
/eventdesigns/javascript/Lib/Util.js 46.3 KiB (40%)
/eventdesigns/javascript/Plugins/ViperCopyPastePlugin/ViperCopyPastePlugin.js 45.9 KiB (40%)
/eventdesigns/javascript/Plugins/ViperFormatPlugin/ViperFormatPlugin.js 44.8 KiB (40%)
/eventdesigns/javascript/Lib/Tools.js 40.8 KiB (40%)
/eventdesigns/javascript/Plugins/ViperListPlugin/ViperListPlugin.js 30.9 KiB (40%)
/eventdesigns/javascript/Plugins/ViperCoreStylesPlugin/ViperCoreStylesPlugin.js 24.2 KiB (40%)
/eventdesigns/javascript/Plugins/ViperImagePlugin/ViperImagePlugin.js 20.4 KiB (40%)
/eventdesigns/javascript/Lib/DOMRange.js 20.1 KiB (40%)
/eventdesigns/javascript/Lib/IERange.js 16.8 KiB (40%)
/eventdesigns/javascript/Plugins/ViperReplacementPlugin/ViperReplacementPlugin.js 15.6 KiB (40%)
/eventdesigns/javascript/Lib/MozRange.js 15.3 KiB (40%)
/eventdesigns/javascript/Plugins/ViperLinkPlugin/ViperLinkPlugin.js 14.9 KiB (40%)
/eventdesigns/javascript/Plugins/ViperSourceViewPlugin/ViperSourceViewPlugin.js 13.3 KiB (40%)
/eventdesigns/javascript/Plugins/ViperToolbarPlugin/ViperToolbarPlugin.js 12.8 KiB (40%)
/eventdesigns/javascript/Css/viper_tools.css 12.3 KiB (35%)
/eventdesigns/javascript/Plugins/ViperInlineToolbarPlugin/ViperInlineToolbarPlugin.js 11.0 KiB (40%)
https://squiz-matrix.its.waikato.ac.nz/__matrix-data/assets/git_bridge/0018/23571/dist/js/main.min.js 10.6 KiB (40%)
/eventdesigns/javascript/Plugins/ViperLangToolsPlugin/ViperLangToolsPlugin.js 8.5 KiB (40%)
/eventdesigns/javascript/Plugins/ViperAccessibilityPlugin/ViperAccessibilityPlugin.js 8.5 KiB (40%)
https://squiz-matrix.its.waikato.ac.nz/__matrix-data/assets/js_file/0013/80050/fontawesome4to5.js 7.4 KiB (40%)
https://squiz-matrix.its.waikato.ac.nz/__matrix-data/assets/git_bridge/0018/23571/dist/js/pers-api.js 7.2 KiB (40%)
/eventdesigns/javascript/Plugins/ViperSearchReplacePlugin/ViperSearchReplacePlugin.js 6.5 KiB (40%)
/__matrix-data/assets/file/0029/52886/events.css?v=0.1.88 6.3 KiB (35%)
/eventdesigns/javascript/Plugins/ViperCursorAssistPlugin/ViperCursorAssistPlugin.js 5.6 KiB (40%)
/eventdesigns/javascript/Lib/HistoryManager.js 4.9 KiB (40%)
/eventdesigns/javascript/Plugins/ViperCharMapPlugin/ViperCharMapPlugin.js 3.7 KiB (40%)
/eventdesigns/javascript/Plugins/ViperInlineToolbarPlugin/ViperInlineToolbarPlugin.css 3.7 KiB (35%)
/eventdesigns/javascript/Lib/PluginManager.js 3.4 KiB (40%)
/eventdesigns/javascript/Plugins/ViperAccessibilityPlugin/ViperAccessibilityPlugin.css 3.4 KiB (35%)
/eventdesigns/javascript/Plugins/ViperSourceViewPlugin/ViperSourceViewPlugin.css 3.3 KiB (35%)
/eventdesigns/javascript/Viper-all.js 2.0 KiB (40%)
/eventdesigns/javascript/Lib/Selection.js 1.9 KiB (40%)
/eventdesigns/javascript/Plugins/ViperHistoryPlugin/ViperHistoryPlugin.js 1.4 KiB (40%)
/eventdesigns/javascript/Plugins/ViperTableEditorPlugin/ViperTableEditorPlugin.css 1.2 KiB (35%)
/eventdesigns/javascript/Plugins/ViperImagePlugin/ViperImagePlugin.css 1.1 KiB (35%)
and 35 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
waikato.com Expires 2 years ago
waikato.net Expires 2 years ago
waikato.org This domain is booked
waikato.info Available. Register it now!
waikato.biz This domain is booked
waikato.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
awikato.ac.nz Available. Register it now!
waika5o.ac.nz Available. Register it now!
waukato.ac.nz Available. Register it now!
qaikato.ac.nz Available. Register it now!
waikkato.ac.nz Available. Register it now!
waika6o.ac.nz Available. Register it now!
eaikato.ac.nz Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

130.217.226.80

Server location: Hamilton

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 months ago.

The certificate issuer is QuoVadis Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for waikato.ac.nz.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with waikato.ac.nz and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@waikato

The Twitter™ Account @waikato is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
7,628
Tweets
8,641
Bio
This is the official Twitter feed of the University of Waikato, New Zealand. What's happening n campus: #WaikatoUni. Social Media: https://t.co/i44ry4ek6t
Location
Hamilton, New Zealand
Created
11 years ago
We found a Twitter profile for your brand, but it's not linked to waikato.ac.nz. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of events.waikato.ac.nz in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor events.waikato.ac.nz’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial