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SEO

Title Tag

Marvel.com: The Official Site | Iron Man, Spider-Man, Hulk, X-Men, Wolverine and the heroes of the Marvel Universe.Comics, News, Movies and Video Games | Marvel.com

Length: 164 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Enter Marvel.com, the best place to connect with other fans and get news about comics' greatest super-heroes: Iron Man, Thor, Captain America, the X-Men, and more.

Length: 163 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Marvel.com: The Official Site | Iron Man, Spider-Man, Hulk, X-Men, Wolverine and the heroes of the Marvel Universe.Comics, News, Movies and Video Games | Marvel.com

marvel.com/

Enter Marvel.com, the best place to connect with other fans and get news about comics' greatest super-heroes: Iron Man, Thor, Captain America, the X-Men, and ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
7 5 4 6 34
<H1>
<H1> New Comics More in Comics
<H1> Marvel's Captain America: Civil War See More
<H1> Marvel TV & Animation
<H1> Marvel MasterCard®
<H1> Marvel Shop
<H1> Marvel Unlimited
<H5> Marvel Universe Ultimate Spider-Man: Contest of Champions #2
<H5> A Year of Marvels: The Amazing #1
<H5> Doctor Strange: Last Days of Magic #1
<H5> Assault on Pleasant Hill Omega #1
<H5> Venom: Space Knight #6
<H5> Ultimates #6
<H5> Spidey #5
<H5> Patsy Walker, A.K.A. Hellcat! #5
<H5> Moon Girl and Devil Dinosaur #6
<H5> Drax #6
<H5> Daredevil #6
<H5> Carnage #7
<H5> Angela: Queen of Hel #7
<H5> All-New Wolverine #7
<H5> The Unbeatable Squirrel Girl #7
<H5> Star-Lord #6
<H5> Spider-Woman #6
<H5> Old Man Logan #5
<H5> Ms. Marvel #6
<H5> Star Wars #18
<H5> Squadron Supreme #6
<H5> International Iron Man #2
<H5> Michael Cho Brings the Fight to Civil War II
<H5> Saluting Captain America: The Coming of The Falcon
<H5> Back to the Future with Deadpool 2099
<H5> Marvel's Captain America: Civil War - From Here to Infinity
<H5> Marvel's Captain America: Civil War - Trailer 1
<H5> Heroes Collide in New Concept Art & Photo from Marvel's 'Captain America: Civil War'
<H5> Marvel Studios Begins Production on Marvel's 'Guardians of the Galaxy...
<H5> Ryan Coogler to Direct Marvel's 'Black Panther'
<H5> Benedict Cumberbatch Conjures Stephen Strange in First Images
<H5> Marvel's Daredevil - Season 2 Trailer Part 1
<H5> Marvel's Agent Carter - The Science of Intangibility
<H5> Marvel's Guardians of the Galaxy Season 1, Ep. 11 - Clip 1
<H2> Comics Buzz
<H2> More Captain America
<H2> Movie Buzz More in Movies
<H2> Introducing The New
<H2> Unlock The Marvel Universe
<H3> Avengers Standoff: Assault on Pleasant Hill Omega #1
<H3> Captain America: Civil War
<H3>
<H3> Your everyday purchases, super powered.
<H4> Comics
<H4> Characters
<H4> Downloads
<H4> Kids
<H4> Marvel
<H4> Follow Marvel
and 53 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

marvel.com currently has 7 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • marvel 25
  • marvels 14
  • captain 12
  • america 12
  • civil 11
  • war 9
  • comics 8
  • open 6
  • login 6
  • slide 6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
marvel 25
marvels 14
captain 12
america 12
civil 11
Keywords (2 words) Freq Title Desc <H>
captain america 11
civil war 9
america civil 9
open slide 6
marvels captain 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 41 images on this web page.

3 ALT attributes are empty or missing.

https://www.facebook.com/tr?id=802011856479832&ev=NoScript
http://i.annihil.us/u/prod/marvel/html_blocks_assets/logos/abc-premiere.png
http://www.googleadservices.com/pagead/conversion/951293568/?label=4s7QCPDyoQMQgK3OxQM&guid=ON&script=0

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked marvel.com/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://marvel.com/news/comics/26080/captain_america_steve_rogers_live_blog
http://marvel.com/news/video_games/26102/civil_war_sparks_in_marvel_future_fight
http://marvel.com/news/video_games/26092/entering_marvel_contest_of_champions_civil_war
http://marvel.com/news/video_games/26091/piecing_together_marvel_puzzle_quest_civil_war
http://marvel.com/comics/issue/58750/marvel_universe_ultimate_spider-man_contest_of_champions_2016_2
http://marvel.com/comics/creators/5251/joe_caramagna
http://marvel.com/comics/issue/58629/a_year_of_marvels_the_amazing_2016_1
http://marvel.com/comics/creators/12798/amy_chu
http://marvel.com/comics/creators/12799/ryan_browne
http://marvel.com/comics/issue/58278/doctor_strange_last_days_of_magic_2016_1
http://marvel.com/comics/creators/11463/jason_aaron
http://marvel.com/comics/creators/12825/leonardo_romero
http://marvel.com/comics/issue/57861/assault_on_pleasant_hill_omega_2016_1
http://marvel.com/comics/creators/11434/nick_spencer
http://marvel.com/comics/creators/1004/daniel_acuna
http://marvel.com/comics/issue/57295/venom_space_knight_2015_6
http://marvel.com/comics/creators/12444/robbie_thompson
http://marvel.com/comics/creators/1082/ariel_olivetti
http://marvel.com/comics/issue/57260/ultimates_2015_6
http://marvel.com/comics/creators/12174/al_ewing
http://marvel.com/comics/creators/12470/christian_ward
http://marvel.com/comics/issue/57145/spidey_2015_5
http://marvel.com/comics/creators/12700/andre_aruajo
http://marvel.com/comics/issue/57066/patsy_walker_aka_hellcat_2015_5
http://marvel.com/comics/creators/12787/kate_leth
http://marvel.com/comics/creators/12786/brittney_williams
http://marvel.com/comics/issue/57022/moon_girl_and_devil_dinosaur_2015_6
http://marvel.com/comics/creators/12785/amy_reeder
http://marvel.com/comics/creators/12765/natacha_bustos
http://marvel.com/comics/issue/56870/drax_2015_6
http://marvel.com/comics/creators/10023/cullen_bunn
http://marvel.com/comics/creators/12298/scott_hepburn
http://marvel.com/comics/issue/56715/daredevil_2015_6
http://marvel.com/comics/creators/12371/charles_soule
http://marvel.com/comics/creators/11798/matteo_buffagni
http://marvel.com/comics/issue/56608/carnage_2015_7
http://marvel.com/comics/creators/954/gerry_conway
http://marvel.com/comics/creators/708/mike_perkins
http://marvel.com/comics/issue/56507/angela_queen_of_hel_2015_7
http://marvel.com/comics/creators/12441/marguerite_bennett
http://marvel.com/comics/creators/12319/aaron_kim_jacinto
http://marvel.com/comics/issue/56438/all-new_wolverine_2015_7
http://marvel.com/comics/creators/12447/tom_taylor
http://marvel.com/comics/creators/9031/marcio_takara
http://marvel.com/comics/issue/56202/the_unbeatable_squirrel_girl_2015_7
http://marvel.com/comics/creators/12465/ryan_north
http://marvel.com/comics/creators/12464/erica_henderson
http://marvel.com/comics/issue/56185/star-lord_2015_6
http://marvel.com/comics/creators/11530/sam_humphries
http://marvel.com/comics/creators/12426/javier_garron
http://marvel.com/comics/issue/56169/spider-woman_2015_6
http://marvel.com/comics/creators/11901/dennis_hopeless
http://marvel.com/comics/creators/12806/joelle_jones
http://marvel.com/comics/issue/56152/old_man_logan_2016_5
http://marvel.com/comics/creators/10759/jeff_lemire
http://marvel.com/comics/creators/12462/andrea_sorrentino
http://marvel.com/comics/issue/56121/ms_marvel_2015_6
http://marvel.com/comics/creators/10329/g_willow_wilson
http://marvel.com/comics/creators/12696/nico_leon
http://marvel.com/comics/issue/55767/star_wars_2015_18
http://marvel.com/comics/creators/758/leinil_francis_yu
http://marvel.com/comics/issue/55744/squadron_supreme_2015_6
http://marvel.com/comics/creators/1340/james_robinson
http://marvel.com/comics/creators/12822/paolo_villanelli
http://marvel.com/comics/issue/55540/international_iron_man_2016_2
http://marvel.com/comics/creators/24/brian_michael_bendis
http://marvel.com/comics/creators/25/alex_maleev
http://marvel.com/news/comics/26096/michael_cho_brings_the_fight_to_civil_war_ii
http://marvel.com/news/comics/26100/saluting_captain_america_the_coming_of_the_falcon
http://marvel.com/news/comics/26093/back_to_the_future_with_deadpool_2099
http://marvel.com/movies/movie/219/captain_america_civil_war
http://marvel.com/news/movies/25592/heroes_collide_in_new_concept_art_photo_from_marvels_captain_america_civil_war
http://marvel.com/news/movies/25742/marvel_studios_begins_production_on_marvels_guardians_of_the_galaxy_vol_2
http://marvel.com/news/movies/25616/ryan_coogler_to_direct_marvels_black_panther
http://marvel.com/images/gallery/gallery/467/benedict_cumberbatch_conjures_stephen_strange_in_first_images
http://marvel.com/tv/show/190/marvels_agents_of_shield.
http://marvel.com/characters/bio/1009368/iron_man
http://marvel.com/corporate/license_tou
and 73 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://marvel.com/news/comics/26080/captain_america_steve_rogers_live_blog as all one word. Use hyphens in your URLs instead: http://marvel.com/news/comics/26080/captain-america-steve-rogers-live-blog.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on marvel.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

evolution.marvel.com on an iPhone
evolution.marvel.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

evolution.marvel.com

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
marvel.net Expires 7 months ago
marvel.org This domain is booked
marvel.info Available. Register it now!
marvel.biz Expires 9 months ago
marvel.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
svolution.marvel.com Available. Register it now!
evolytion.marvel.com Available. Register it now!
evoluution.marvel.com Available. Register it now!
veolution.marvel.com Available. Register it now!
evolutoin.marvel.com Available. Register it now!
evoljtion.marvel.com Available. Register it now!
evokution.marvel.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

72.32.138.96

Server location: San Antonio

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 8 months ago.

The certificate issuer is GoDaddy.com, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for marvel.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with marvel.com and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

@Marvel

The Twitter™ Account @Marvel is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
3,760,875
Tweets
37,610
Bio
The official Twitter for Marvel Comics, Movies, Games and more.
Location
New York, NY
Created
9 years ago
We found a Twitter profile for your brand, but it's not linked to marvel.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor evolution.marvel.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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