Marketing Checklist Top priorities for exchange.ccccloud.com :
79 personalized tasks for
online marketing success!
Outlook Web App
Length: 15 character(s)
Great, your title tag contains between 10 and 70 characters.
Make sure your title tag is explicit and contains your most important keywords.
Be sure that each page has a unique title tag.
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
We did not find HTML headings (<H1> to <H6>) on this page.
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.
While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.
We found 6 images on this web page.
6 ALT attributes are empty or missing.
Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.
Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.
Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.
Check the images on your website and make sure effective alternative text is specified for each image.
Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens as word separators, it does not for underscores.
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.
No mobile frameworks have been detected.
Great, your website has a favicon.
Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Resource: Check out this amazing idea.
You have not specified the language. Use the META Language Attribute to declare the intended language of your website.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Structured Data Markup
No Structured Data Markup has been detected
Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Great, language/character encoding is specified: utf8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great, your website is SSL secured (HTTPS).
Your website's URLs redirect to HTTPS pages.
Your headers are not properly set up to use STS.
The SSL certificate expires in 3 months.
The certificate issuer is GeoTrust, Inc..
While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use a Security Token Service (STS) in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS website in Google & Bing Search Console/Webmaster Tools