Marketing Checklist Top priorities for extra.globo.com :
79 personalized tasks for
online marketing success!
Extra Online | Notícias do Jornal Extra
Length: 39 character(s)
Great, your title tag contains between 10 and 70 characters.
Make sure your title tag is explicit and contains your most important keywords.
Be sure that each page has a unique title tag.
Notícias de hoje do Rio de Janeiro e do Brasil. Classificados online, informações sobre eventos e os acontecimentos importantes no site do Jornal Extra, do grupo Infoglobo.
Length: 172 character(s)
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Extra Online | Notícias do Jornal Extra
Notícias de hoje do Rio de Janeiro e do Brasil. Classificados online, informações sobre eventos e os acontecimentos importantes no site do Jornal E...
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
|<H1> Extra Online|
|<H1> Pai acusado de matar filho diz que tráfico decidiu sobre guarda do bebê|
|<H2> Show de MC Duduzinho termina em tumulto no Complexo do Alemão|
|<H2> Joe Jackson teve três paradas cardíacas e colocou marca-passo|
|<H2> Estudante morre afogado em passeio na Chapada dos Veadeiros|
|<H2> Mulher que matou jovem grávida para roubar bebê agiu sozinha, diz polícia|
|<H2> Em 'Verdades secretas', Alex destrata Carolina durante jantar e ela chora|
|<H2> CBF aguarda contraprova de Fred, do Shakhtar, flagrado no doping|
|<H2> 'Babilônia': Cris é desmascarada e Vinícius denuncia a mulher à polícia|
|<H2> Ronaldinho é registrado na CBF e pode estrear pelo Fluminense|
|<H2> Sem autorização, site divulga e vende dados pessoais como endereço e CPF|
|<H2> Chiquinho Scarpa faz ‘promoção’ por mansão onde vive há 64 anos: R$ 80 milhões|
|<H2> Curta o Extra nas redes sociais|
|<H2> Pan-Americano 2015|
|<H2> Últimas Notícias|
|<H2> Projetos Especiais|
|<H2> As mais lidas|
|<H2> Galerias de Fotos|
|<H2> Blog Por Dentro da Foto|
|<H3> Piovani decide contratar ‘domador’ para seu cão|
|<H3> Marido vê cenas de sexo de Guilhermina Guinle em 'Verdades'|
|<H3> Flavio Canto é flagrado com bela morena no Rio|
|<H3> Sertanejo Tiago se arrepende de implante labial|
|<H3> Após separação, Julia Lemmertz se refugia em sítio|
|<H3> Visual de Neymar rouba a cena em torneio de pôquer|
|<H3> Eurico Miranda sai do hospital para ver derrota do Vasco|
|<H3> Cantora Thaeme revela como faz para perder quilos extras|
|<H3> Casal mora em cemitério no Rio sem água nem luz|
|<H3> Torcedores cercam Guerrero na chegada do Fla ao Rio|
|<H3> Presidente da Suipa quer cercas elétricas após invasões|
|<H3> Veja motivos para ver de novo ‘Caminho das Índias’|
|<H3> Página na internet ‘ensina’ como estuprar meninas|
|<H3> Como fica plano de saúde empresarial após demissão|
|<H3> Pai Paulo: o astral da semana é de Odé Danadana|
|<H3> Sete selos mais R$ 69 para dar furadeira no Dia dos Pais|
|<H3> ver todas as fotos|
|<H3> Capas do Jornal Extra|
|<H6> Casos de Polícia|
|<H6> TV e Lazer|
|<H6> Previsão do Tempo|
|<H6> Receba o Extra|
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
|Keywords (3 words)||Freq||Title||Desc||<H>|
|internet ‘ensina’ estuprar||2|
|tabela brasileirão tabela||2|
|‘ensina’ estuprar meninas||2|
|contratar ‘domador’ cão||2|
|piovani decide contratar||2|
This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
We found 56 images on this web page.
55 ALT attributes are empty or missing.
Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.
Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.
Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.
Check the images on your website and make sure effective alternative text is specified for each image.
Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.
This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.
A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.
As long as the content is relevant and gives essential information, it is a plus to have more of it.
This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.
A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.
Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.
Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.
Good, your website's IP address is forwarding to your website's domain name.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Great, your website has an XML sitemap.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
It is also good practice to specify your sitemap's location in your robots.txt file.
It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.
Perfect, your URLs look clean.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens as word separators, it does not for underscores.
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.
This web page is super optimized for Mobile Visitors
Make the most important buttons/links large enough to be tapped easily.
Perfect, no embedded objects detected.
Font Size Legibility
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content fits within the specified viewport size.
Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
- Avoid setting large absolute CSS widths for page elements.
- If necessary, CSS media queries can be used to apply different styling depending on screen size.
- Ideally, serve responsively-sized images.
Leverage browser caching
Reduce server response time
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
No mobile frameworks have been detected.
Length: 5 character(s)
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Resource: Check out this amazing idea.
Resource: Check out this amazing idea for improving the user experience with a special favicon.
Custom 404 Page
Great, your website has a custom 404 error page.
Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.
121.2 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website; try to keep your page size below 300 Kb.
Tip: Use images with a small size and optimize their download with gzip.
0.49 second(s) (249.15 kB/s)
Your website is fast. Well done.
Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.
Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.
Monitor your server and receive SMS alerts when your website is down with a web monitoring service.
Great, you have declared the language.
Make sure your declared language is the same as the language detected by Google™.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Structured Data Markup
Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
|globo.net||Expires in 4 months|
|globo.org||This domain is booked|
|globo.info||This domain is booked|
|globo.biz||Expires in 9 months|
|globo.eu||This domain is booked|
Register the various extensions of your domain to protect your brand from cybersquatters.
|wxtra.globo.com||Available. Register it now!|
|eztra.globo.com||Available. Register it now!|
|exrra.globo.com||Available. Register it now!|
|extea.globo.com||Available. Register it now!|
|xtra.globo.com||Available. Register it now!|
|xetra.globo.com||Available. Register it now!|
|edtra.globo.com||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Warning: your website’s speed could be slightly improved.
Perfect, your server is using a caching method to speed up page display.
Perfect, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Perfect, your website takes advantage of gzip.
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Invalid: 116 Errors, 2 Warning(s)
W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.
W3C is a consortium that sets web standards.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.
Warning! Your website is not SSL secured (HTTPS).
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use a Security Token Service (STS) in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS website in Google & Bing Search Console/Webmaster Tools.
136th most visited website in the World