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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Building a better working world - EY - United States

Length: 52 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

EY

Length: 2 character(s)

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Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Building a better working world - EY - United States

www.ey.com/

EY

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
3 3 14 5 0
<H1>
<H1>
<H1>
<H2>
<H2>
<H2>
<H3> News
<H3> Views
<H3> Contact us
<H3> Our locations
<H3> EY Careers
<H3> Most Popular
<H3> Events Calendar
<H3> Connect with us
<H3> Insights
<H3> Industries
<H3> Services
<H3> Newsroom
<H3> Careers
<H3> About us
<H4> Tax risk viewed as top transfer pricing priority
<H4> Mark Weinberger on CNBC
<H4> New Entrepreneurial Winning Women class announced
<H4> CFOs concerned with impact of data on reporting
<H4> Military experience gives edge in the workplace
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HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

ey.com currently has 3 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • global 8
  • risk 5
  • tax 5
  • advisory 5
  • states 4
  • business 4
  • growth 3
  • winning 3
  • services 3
  • pricing 3
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
global 8
risk 5
tax 5
advisory 5
states 4
Keywords (2 words) Freq Title Desc <H>
utilitiesprivate equityreal 2
gaspower utilitiesprivate 2
metalsoil gaspower 2
estate hospitality 2
hospitality constructiontechnologytelecommunicationsunited 2
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 3 images on this web page.

No ALT attributes are empty or missing.

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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Indexed Pages

184,768    184,768
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A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.ey.com and ey.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ey.com and ey.com to the same site.

Redirect non-www to www

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

http://www.ey.com/ac/es/sitemap.xml

http://www.ey.com/ae/en/sitemap.xml

http://www.ey.com/al/en/sitemap.xml

http://www.ey.com/an/en/sitemap.xml

http://www.ey.com/ao/en/sitemap.xml

http://www.ey.com/ar/es/sitemap.xml

http://www.ey.com/at/de/sitemap.xml

http://www.ey.com/au/en/sitemap.xml

http://www.ey.com/aw/en/sitemap.xml

http://www.ey.com/az/en/sitemap.xml

http://www.ey.com/bb/en/sitemap.xml

http://www.ey.com/be/en/sitemap.xml

http://www.ey.com/be/fr/sitemap.xml

http://www.ey.com/be/nl/sitemap.xml

http://www.ey.com/bg/en/sitemap.xml

http://www.ey.com/bh/en/sitemap.xml

http://www.ey.com/bm/en/sitemap.xml

http://www.ey.com/bo/es/sitemap.xml

http://www.ey.com/br/pt/sitemap.xml

http://www.ey.com/bs/en/sitemap.xml

http://www.ey.com/bw/en/sitemap.xml

http://www.ey.com/by/en/sitemap.xml

http://www.ey.com/by/ru/sitemap.xml

http://www.ey.com/ca/en/sitemap.xml

http://www.ey.com/ca/fr/sitemap.xml

http://www.ey.com/cd/fr/sitemap.xml

http://www.ey.com/ch/de/sitemap.xml

http://www.ey.com/ch/en/sitemap.xml

http://www.ey.com/ch/fr/sitemap.xml

http://www.ey.com/ci/fr/sitemap.xml

http://www.ey.com/cl/es/sitemap.xml

http://www.ey.com/cn/en/sitemap.xml

http://www.ey.com/cn/zh/sitemap.xml

http://www.ey.com/co/es/sitemap.xml

http://www.ey.com/cr/es/sitemap.xml

http://www.ey.com/cs/en/sitemap.xml

http://www.ey.com/cy/en/sitemap.xml

http://www.ey.com/cz/cs/sitemap.xml

http://www.ey.com/cz/en/sitemap.xml

http://www.ey.com/de/de/sitemap.xml

http://www.ey.com/de/en/sitemap.xml

http://www.ey.com/dk/da/sitemap.xml

http://www.ey.com/do/es/sitemap.xml

http://www.ey.com/dz/en/sitemap.xml

http://www.ey.com/dz/fr/sitemap.xml

http://www.ey.com/ec/es/sitemap.xml

http://www.ey.com/ee/en/sitemap.xml

http://www.ey.com/ee/et/sitemap.xml

http://www.ey.com/eg/en/sitemap.xml

http://www.ey.com/em/en/sitemap.xml

http://www.ey.com/es/es/sitemap.xml

http://www.ey.com/et/en/sitemap.xml

http://www.ey.com/fa/fr/sitemap.xml

http://www.ey.com/fi/fi/sitemap.xml

http://www.ey.com/fj/en/sitemap.xml

http://www.ey.com/fr/fr/sitemap.xml

http://www.ey.com/ft/fr/sitemap.xml

http://www.ey.com/ga/fr/sitemap.xml

http://www.ey.com/ge/en/sitemap.xml

http://www.ey.com/gg/en/sitemap.xml

http://www.ey.com/gh/en/sitemap.xml

http://www.ey.com/gl/en/sitemap.xml

http://www.ey.com/gn/fr/sitemap.xml

http://www.ey.com/gq/fr/sitemap.xml

http://www.ey.com/gr/en/sitemap.xml

http://www.ey.com/gt/es/sitemap.xml

http://www.ey.com/gu/en/sitemap.xml

http://www.ey.com/hk/en/sitemap.xml

http://www.ey.com/hk/zh/sitemap.xml

http://www.ey.com/hn/es/sitemap.xml

http://www.ey.com/hr/en/sitemap.xml

http://www.ey.com/hr/hr/sitemap.xml

http://www.ey.com/hu/en/sitemap.xml

http://www.ey.com/hu/hu/sitemap.xml

http://www.ey.com/ia/en/sitemap.xml

http://www.ey.com/id/en/sitemap.xml

http://www.ey.com/ie/en/sitemap.xml

http://www.ey.com/il/en/sitemap.xml

http://www.ey.com/im/en/sitemap.xml

http://www.ey.com/in/en/sitemap.xml

http://www.ey.com/iq/en/sitemap.xml

http://www.ey.com/is/en/sitemap.xml

http://www.ey.com/it/it/sitemap.xml

http://www.ey.com/jm/en/sitemap.xml

http://www.ey.com/jo/en/sitemap.xml

http://www.ey.com/jp/en/sitemap.xml

http://www.ey.com/jp/ja/sitemap.xml

http://www.ey.com/ke/en/sitemap.xml

http://www.ey.com/kh/en/sitemap.xml

http://www.ey.com/kr/en/sitemap.xml

http://www.ey.com/kr/ko/sitemap.xml

http://www.ey.com/kw/en/sitemap.xml

http://www.ey.com/ky/en/sitemap.xml

http://www.ey.com/kz/en/sitemap.xml

http://www.ey.com/kz/ru/sitemap.xml

http://www.ey.com/la/en/sitemap.xml

http://www.ey.com/lb/en/sitemap.xml

http://www.ey.com/lk/en/sitemap.xml

http://www.ey.com/lt/en/sitemap.xml

http://www.ey.com/lu/en/sitemap.xml

http://www.ey.com/lv/en/sitemap.xml

http://www.ey.com/lv/lv/sitemap.xml

http://www.ey.com/ly/en/sitemap.xml

http://www.ey.com/ma/en/sitemap.xml

http://www.ey.com/ma/fr/sitemap.xml

http://www.ey.com/md/en/sitemap.xml

http://www.ey.com/mg/en/sitemap.xml

http://www.ey.com/mk/en/sitemap.xml

http://www.ey.com/mn/en/sitemap.xml

http://www.ey.com/mo/en/sitemap.xml

http://www.ey.com/mo/zh/sitemap.xml

http://www.ey.com/mt/en/sitemap.xml

http://www.ey.com/mu/en/sitemap.xml

http://www.ey.com/mw/en/sitemap.xml

http://www.ey.com/mx/es/sitemap.xml

http://www.ey.com/my/en/sitemap.xml

http://www.ey.com/mz/en/sitemap.xml

http://www.ey.com/na/en/sitemap.xml

http://www.ey.com/ng/en/sitemap.xml

http://www.ey.com/ni/es/sitemap.xml

http://www.ey.com/nl/en/sitemap.xml

http://www.ey.com/nl/nl/sitemap.xml

http://www.ey.com/nn/en/sitemap.xml

http://www.ey.com/no/no/sitemap.xml

http://www.ey.com/nw/en/sitemap.xml

http://www.ey.com/nw/nl/sitemap.xml

http://www.ey.com/nz/en/sitemap.xml

http://www.ey.com/om/en/sitemap.xml

http://www.ey.com/pa/es/sitemap.xml

http://www.ey.com/pe/es/sitemap.xml

http://www.ey.com/ph/en/sitemap.xml

http://www.ey.com/pk/en/sitemap.xml

http://www.ey.com/pl/en/sitemap.xml

http://www.ey.com/pl/pl/sitemap.xml

http://www.ey.com/ps/en/sitemap.xml

http://www.ey.com/pt/en/sitemap.xml

http://www.ey.com/pt/pt/sitemap.xml

http://www.ey.com/py/es/sitemap.xml

http://www.ey.com/rl/en/sitemap.xml

http://www.ey.com/ro/en/sitemap.xml

http://www.ey.com/ru/en/sitemap.xml

http://www.ey.com/ru/ru/sitemap.xml

http://www.ey.com/rw/en/sitemap.xml

http://www.ey.com/sa/en/sitemap.xml

http://www.ey.com/sc/en/sitemap.xml

http://www.ey.com/se/sv/sitemap.xml

http://www.ey.com/sg/en/sitemap.xml

http://www.ey.com/si/en/sitemap.xml

http://www.ey.com/si/sl/sitemap.xml

http://www.ey.com/sk/en/sitemap.xml

http://www.ey.com/sk/sk/sitemap.xml

http://www.ey.com/sn/fr/sitemap.xml

http://www.ey.com/sp/en/sitemap.xml

http://www.ey.com/sv/es/sitemap.xml

http://www.ey.com/sy/en/sitemap.xml

http://www.ey.com/th/en/sitemap.xml

http://www.ey.com/tn/en/sitemap.xml

http://www.ey.com/tn/fr/sitemap.xml

http://www.ey.com/tr/en/sitemap.xml

http://www.ey.com/tr/tr/sitemap.xml

http://www.ey.com/tt/en/sitemap.xml

http://www.ey.com/tw/en/sitemap.xml

http://www.ey.com/tw/zh_tw/sitemap.xml

http://www.ey.com/tz/en/sitemap.xml

http://www.ey.com/ua/en/sitemap.xml

http://www.ey.com/ua/uk/sitemap.xml

http://www.ey.com/ug/en/sitemap.xml

http://www.ey.com/uk/en/sitemap.xml

http://www.ey.com/ul/en/sitemap.xml

http://www.ey.com/us/en/sitemap.xml

http://www.ey.com/uy/es/sitemap.xml

http://www.ey.com/uz/en/sitemap.xml

http://www.ey.com/uz/ru/sitemap.xml

http://www.ey.com/ve/es/sitemap.xml

http://www.ey.com/vn/en/sitemap.xml

http://www.ey.com/xc/en/sitemap.xml

http://www.ey.com/za/en/sitemap.xml

http://www.ey.com/zm/en/sitemap.xml

http://www.ey.com/zw/en/sitemap.xml

http://www.ey.com/ecimages/image-sitemap.xml

http://www.ey.com/sitemap.xml

http://www.ey.com/sitemap_index.xml

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

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URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.ey.com/gl/en/issues/managing-finance/cfo_overview
http://www.ey.com/US/en/Services/Strategic-Growth-Markets/SGF_Article_Overview_Page_Main
http://www.ey.com/GL/en/Issues/Managing-finance/CFO_overview
http://www.ey.com/US/en/home/ernst_young_global_accessibility_statement
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.ey.com/gl/en/issues/managing-finance/cfo_overview as all one word. Use hyphens in your URLs instead: http://www.ey.com/gl/en/issues/managing-finance/cfo-overview.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: Yes

Frames: No

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We've detected that ey.com uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 23 years ago

Expires in 8 years

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

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In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on ey.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

ey.com on an iPhone
ey.com on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Enable compression

Optimize images

Leverage browser caching

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Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Unfortunately, the mobile page speed for ey.com is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

ey.com

Length: 2 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

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Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Page Size

99.1 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

3.17 second(s) (289.29 kB/s)

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Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.

ey.com took 3.17 seconds to load at a speed of 289.29 kb per second.

This is too slow and it is likely impacting your search rankings and user experience.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google search results.

Resources:

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.

Speed-up your website

Language

Declared: English

Detected: English

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Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
ey.net Expires in 9 years
ey.org This domain is booked
ey.info Available. Register it now!
ey.biz This domain is booked
ey.eu Available. Register it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
eyy.com This domain is booked
eey.com This domain is booked
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

92%    92%

Child safety

93%    93%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

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Server IP

199.52.9.62

Server location: New York

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 2 years.

The certificate issuer is Entrust, Inc..

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Activity
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Facebook Page

Cover picture of the EY Facebook Page

Talking About2,373

URL
Name
EY
About
News and content from EY
Mission
Working with our clients
Our 231,000 people are the foundation of our success. We assemble the right multi-disciplinary team for your business, drawing on our global network of professionals. Working with you in a collaborative style, we gain a clear understanding of your organisation and strive to identify issues before they become problems. You get the people you need, wherever in the world you need them, backed up by leading practices, methodologies and tools.

Developing people
We attract talented people from diverse backgrounds. Our emphasis on inclusiveness matters more than ever today. As business challenges become more complex, we need to call upon the widest spectrum of views and opinions to address them. Our open culture offers continuous personal and professional development. Because when our people grow and succeed, your company benefits.

Strengthening communities
We help to improve regulatory regimes and company reporting models. We promote transparency in financial reporting and use our influence to strengthen global corporate governance. We encourage entrepreneurship, which leads to growth, jobs and prosperous communities. And our people share their business skills and knowledge with others in their communities.
Meta Description
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

EY material on this page has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.

Any opinions expressed by EY personnel or others posting material on this page are their own opinions and do not necessarily reflect the position of EY. Opinions should be viewed in the context of the time they were expressed.

Please note that EY does not control the advertising that may appear alongside this page.

Community Rules


We encourage comments on EY related subjects in an intelligent and constructive manner. We reflect a wide range of interests for the benefit of all of our users.

* Keep your comments relevant to the topic. Off-topic comments will be removed so we can keep discussions focused for all of our users. New discussions may be started on new relevent topics and all relevant comments should be directed there.

* Treat others as you would like to be treated. Be polite, even if you disagree. Abusive language, aggression and bullying are not allowed (whether aimed at users, individuals, EY or other companies). Distressing content is also banned and will be deleted.

* We will try to help you with any queries, but to respect your privacy we cannot ask for personal contact details on this page. It may be necessary to ask you to contact us privately through the 'Here to help' tab.

* To safeguard the privacy of individuals any postings including information that may identify individuals offline will be removed.

* Constructive criticisms of EY which we can be acted is encourage as long as it does not contain information relating to our processes, clients or EY people.

* Repeated duplicate postings (spam) by the same user or groups will be removed as they clutter up discussions for other users.

* Comments subject to legal issues (slander, defamation, contempt of court) or publicizing / encouraging / endorsing illegal activity will be removed.

* Content with overt religious or political bias intended to incite others will be removed. Aggressive lobbying that disrupts the community for other EY users will be removed.

* Impersonating brands or other users or featuring licensed or copyright material is not allowed.

* Content containing unverified or false claims about us, our leaders, clients, people or anyone associated with EY will be removed.

* Images and video where consent from those featured is not clear will be removed.

* We do not allow links to non-EY sites as we cannot guarantee the content of those sites.

Finally, EY retains the right to remove content posted to Facebook or block users from posting to this page for any other reason deemed necessary to create a helpful community.

Please respect all of the social media accounts in use:
Facebook terms and conditions http://on.fb.me/hix5Xa
Twitter terms and conditions https://support.twitter.com/articles/18311-the-twitter-rules
LinkedIn terms and conditions: https://www.linkedin.com/help/linkedin/safety/4026/4027/34593
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

@EYnews

The Twitter™ Account @EYnews is booked and it is linked to your website.

Name
Followers
200,001
Tweets
8,334
Bio
Global leader in assurance, tax, transaction and advisory services. Committed to building a better working world. Join the conversation on #BetterQuestions
Created
7 years ago
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Twitter is a fast-growing social network. We did not detect a Twitter account linked with ey.com.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

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This is the Google+ page for ey.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Traffic Estimations

Very High    Very High
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This shows your estimated traffic for ey.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

7,997th most visited website in the World

5,505th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to ey.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0.6%    0.6%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States ey.us Available. Register it now!
India ey.in Available. Register it now!
United Kingdom ey.uk Available. Register it now!
China ey.cn This domain is booked
France ey.fr This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.