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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Fahrenholz GmbH & Co. KG | Krane - Transporte - Montagen

Length: 56 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description


The meta description for fahrenholz-kran.de is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
0 0 3 3 33
<H3> Fahrenholz News »
<H3> Fahrenholz Services »
<H3> Fahrenholz Case Studies »
<H4> FAHRENHOLZ. KRANE | TRANSPORTE | MONTAGEN | ENGINEERING.</p> Seit unserer Gründung überliefern wir erstklassige Leistungen in den Bereichen Mobilkrane, Schwertransporte und Montage. Seither unterstützt von Kran- und Transportengineering, welches individuell für weltweite Projekte erstellt wird und einen reibungslosen Ablauf generiert . Fahrenholz steht für Verlässlichkeit, Beständigkeit und Präzision seit 1985. Vieles hat sich geändert, der Grundgedanke bleibt. Kompromisslos.
<H4> Lifting Problems? Contact → Fahrenholz for engineering solutions
<H4> 10 Reasons to choose Fahrenholz. Visit WHYFAHRENHOLZ.COM →
<H5> Recent lifting and transport projects along with general news.
<H5> Fahrenholz Faun ATF70G-4
<H5> Montage von Luftfilter
<H5> Montage von Kesselstahlbau
<H5> Demontage von zwei E-Filtern
<H5> The attempt to divide FASCINATION into categories &#8211; If possible?!
<H5> Mobilkrane
<H5> Traglasttabellen »
<H5> Schwertransporte
<H5> Technische Daten »
<H5> Technische Daten »
<H5> Montagen
<H5> Technische Daten »
<H5> Engineering
<H5> Technische Daten »
<H5> Zubehör
<H5> Technische Daten »
<H5> Fahrenholz Zentrale Bremen
<H5> Fahrenholz Stützpunkt Bremerhaven
<H5> Fahrenholz Stützpunkt Marl
<H5> Real life projects providing evidence.
<H5> Montage eines Hilfskessels
<H5> Montage eines Schornsteines
<H5> Montage von Fachwerkbindern
<H5> Montage von Kesselmodulen
<H5> Kontakt
<H5> Operating worldwide
<H5> Further information
<H5> Technical information
and 36 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • fahrenholz 23
  • montage 10
  • daten 10
  • technische 7
  • »technische 5
  • bereich 5
  • spmt 4
  • fahrenholz-kran 4
  • fax 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
fahrenholz 23
montage 10
daten 10
technische 7
»technische 5
Keywords (2 words) Freq Title Desc <H>
technische daten 5
»technische daten 5
reibungslosen ablauf 3
telefon fax 3
fax email 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 22 images on this web page.

19 ALT attributes are empty or missing.

and 14 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 19 images on fahrenholz-kran.de. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.fahrenholz-kran.de and fahrenholz-kran.de as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fahrenholz-kran.de and fahrenholz-kran.de to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap


We checked fahrenholz-kran.de but couldn't find an XML sitemap. XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at fahrenholz-kran.de/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.


Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://fahrenholz-kran.de/montage_von_kesselstahlbau/ as all one word. Use hyphens in your URLs instead: http://fahrenholz-kran.de/montage-von-kesselstahlbau/.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog


Mobile visits

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Mobile Rendering

fahrenholz-kran.de on an iPhone
fahrenholz-kran.de on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.




Length: 15 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: German

Detected: German

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
fahrenholz-kran.com Expires 3 years ago
fahrenholz-kran.net Expires 3 years ago
fahrenholz-kran.org This domain is booked
fahrenholz-kran.info Available. Register it now!
fahrenholz-kran.biz Available. Register it now!
fahrenholz-kran.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
dahrenholz-kran.de Available. Register it now!
fzhrenholz-kran.de Available. Register it now!
fagrenholz-kran.de Available. Register it now!
faheenholz-kran.de Available. Register it now!
fwhrenholz-kran.de Available. Register it now!
faurenholz-kran.de Available. Register it now!
fahrenolz-kran.de Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Hanover

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Fahrenholz GmbH & Co. KG Facebook Page


Were here4

Talking About2


Fahrenholz GmbH & Co. KG
Check out: www.whyfahrenholz.com to figure out more about our company, values and our mission.
Meta Description
The equipment we operate consists of specialized telescopic and lattice boom cranes that may either be mounted on a truck carrier or on crawler tracks. Further, our fleet contains heavy haulage transportation equipment such as heavy duty semi and modular trailers. In the modular segment the trailers are comprised of hydraulically suspended vehicles that are partially self propelled and electronically steered. In addition we operate hydraulic skidding, jacking, gantry equipment along with process improving materials such as beems, azobe and steel mats as well as concrete and steel blocks. In combination with our engineers and experts, this equipment is utilized for long term projects as well as for daily rental. For every project our internal engineering department works out method statements, two and/or three dimensional drawings supported by CAD, stability analyses and road surveys.
+49 421 4850410
Great, your brand's Facebook page is linking to fahrenholz-kran.de.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.


Local Directories

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Keyword Tool

Google Ranking

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