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fashionara.com

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Marketing Checklist

Optimize

SEO

Title Tag

Online Shopping India | Shop Fashion Apparel, Footwear for Men & Women

Length: 70 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Fashionara.com: Premium online shopping for fashion clothes and international brands in India. Fashionara makes online shopping as convenient as possible. Easy returns and product exchanges, same day delivery and express shipping option available with nominal charges. We also do complementary gift wrapping. Shop from our large collection of premium branded apparel, footwear, handbags, watches and accessories.

Length: 413 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Online Shopping India | Shop Fashion Apparel, Footwear for Men & Women

www.fashionara.com/

Fashionara.com: Premium online shopping for fashion clothes and international brands in India. Fashionara makes online shopping as convenient as possible. Easy re...

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
0 1 10 1 0
<H2> Explore Fashion
<H3> KNOW US BETTER
<H3> NEED HELP?
<H3> &nbsp;
<H3> TRENDING CATEGORIES
<H3> top brands
<H3> COOL STUFF
<H3> Newsletter
<H3> Connect with us
<H3> Payment Methods
<H3> WHO WE ARE- THE SHORT 'N' SWEET VERSION
<H4> style advisor
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • flat 40
  • sale 30
  • featured 25
  • brands 22
  • fashion 21
  • accessories 19
  • footwear 18
  • shop 18
  • best 18
  • wear 17
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
flat 40
sale 30
featured 25
fashion 23
brands 22
Keywords (2 words) Freq Title Desc <H>
best selling 15
sale best 15
featured brands 14
sale events 13
lea bazaar 13
Keywords (3 words) Freq Title Desc <H>
sale best selling 15
todays sale events 11
events laptop skins 7
sale events laptop 7
laptop skins flat 7
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 20 images on this web page.

18 ALT attributes are empty or missing.

  • http://static.fashionara.com/media/uploader_images/1417503016IE-0020_BCBG_DropDown.jpg
  • http://static.fashionara.com/media/uploader_images/1417513181ie0028-distortionFeatured.jpg
  • http://static.fashionara.com/media/uploader_images/1417522649de0024featuredF.jpg
  • http://static.fashionara.com/media/uploader_images/1417766575IE-0030RayBan-Featured-DropDown.jpg
  • http://static.fashionara.com/media/uploader_images/1417589357IE-0020-BCBGeneration-Static-HP.jpg
  • http://static.fashionara.com/media/uploader_images/1418024473DE0025-Kurtas-Static-HP-Banner.jpg
  • http://static.fashionara.com/media/uploader_images/1417592855DE0036-Menswear-casual-edit-Static-HP-Bottom.jpg
  • http://static.fashionara.com/media/uploader_images/1416311688Explore-Fashion-Flea.jpg
  • http://static.fashionara.com/media/uploader_images/1416311705Explore-Fashion-LookBook.jpg
  • http://static.fashionara.com/media/uploader_images/1416312142Explore-Fashion-CheatSheet.jpg
  • http://static.fashionara.com/media/uploader_images/1416312581Explore-Fashion-Blog.jpg
  • http://www.fashionara.com/media/images/f_card1.png
  • http://www.fashionara.com/media/images/f_card2.png
  • http://www.fashionara.com/media/images/f_card3.png
  • http://www.fashionara.com/media/images/f_card4.png
  • http://www.fashionara.com/media/images/f_card5.png
  • http://www.fashionara.com/media/images/f_card6.png
  • http://www.fashionara.com/media/images/f_card7.png
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Indexed Pages

104,226    104,226
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.fashionara.com and fashionara.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

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Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.fashionara.com/shopby/brand-inc_5.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-la_briza.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-wet_blue.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-lino_perros.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-just_women.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-golden_peacock.html#!sort=discount_featured
  • http://www.fashionara.com/shopby/brand-just_women.html#!sort=discount_featured
  • http://www.fashionara.com/shopby/brand-madison_new_york.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-kenneth_cole.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-omax_swiss_watches.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-levi_s.html#!gender=Men
  • http://www.fashionara.com/shopby/brand-wills_lifestyle.html#!gender=Men
  • http://www.fashionara.com/shopby/brand-john_players.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/brand-indigo_nation.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-numero_uno.html#!gender=Men
  • http://www.fashionara.com/shopby/brand-alberto_torresi.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-kenneth_cole.html#!sort=discount_featured
  • http://www.fashionara.com/shopby/brand-park_avenue.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-omax_swiss_watches.html
  • http://www.fashionara.com/brand-jealous_21.html
  • http://www.fashionara.com/shopby/brand-deal_jeans.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-sweet_dreams.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-mother_earth.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-lovely_lady.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-go_bahamas.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-wills_lifestyle.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/brand-indigo_nation.html
  • http://www.fashionara.com/shopby/brand-numero_uno.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-us_polo_footwear.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-style_centrum.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-gas_footwear.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-lee_cooper.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-franco_leone.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-deal_jeans_kids.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-ucb_kids.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-scullers_kids.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-cartoon_network.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-wild_craft.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-hotberries_jewel.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-earthen_me.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-inc_5.html
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 4 years ago

Expires in 7 years

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

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Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

fashionara.com on an iPhone
fashionara.com on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Prioritize visible content

Minify HTML

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

http://fashionara.com

Length: 10 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

<