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fashionara.com

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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Online Shopping India | Shop Fashion Apparel, Footwear for Men & Women

Length: 70 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Fashionara.com: Premium online shopping for fashion clothes and international brands in India. Fashionara makes online shopping as convenient as possible. Easy returns and product exchanges, same day delivery and express shipping option available with nominal charges. We also do complementary gift wrapping. Shop from our large collection of premium branded apparel, footwear, handbags, watches and accessories.

Length: 413 character(s)

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Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Online Shopping India | Shop Fashion Apparel, Footwear for Men & Women

www.fashionara.com/

Fashionara.com: Premium online shopping for fashion clothes and international brands in India. Fashionara makes online shopping as convenient as possible. Easy re...

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 10 0 0
<H3> KNOW US BETTER
<H3> NEED HELP?
<H3>
<H3> TRENDING CATEGORIES
<H3> top brands
<H3> COOL STUFF
<H3> Newsletter
<H3> Connect with us
<H3> Payment Methods
<H3> WHO WE ARE- THE SHORT 'N' SWEET VERSION
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • sale 31
  • brands 28
  • featured 26
  • footwear 21
  • accessories 21
  • best 20
  • selling 17
  • lea 13
  • events 13
  • watches 12
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
sale 31
brands 28
featured 26
footwear 21
accessories 21
Keywords (2 words) Freq Title Desc <H>
featured brands 20
sale best 17
best selling 17
lea bazaar 12
sale events 8
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 15 images on this web page.

13 ALT attributes are empty or missing.

http://www.fashionara.com/media/event/event-1453786631.jpg
http://www.fashionara.com/media/event/event-1453786645.jpg
http://www.fashionara.com/media/event/event-1453110668.jpg
http://www.fashionara.com/media/event/event-1453186711.jpg
http://www.fashionara.com/media/event/event-1453123461.jpg
http://static.fashionara.com/media/custom/banners/File-1453788127.jpg
http://www.fashionara.com/media/images/f_card1.png
http://www.fashionara.com/media/images/f_card2.png
http://www.fashionara.com/media/images/f_card3.png
http://www.fashionara.com/media/images/f_card4.png
http://www.fashionara.com/media/images/f_card5.png
http://www.fashionara.com/media/images/f_card6.png
http://www.fashionara.com/media/images/f_card7.png
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 13 images on fashionara.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Indexed Pages

36,802    36,802
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A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.fashionara.com and fashionara.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fashionara.com and fashionara.com to the same site.

Redirect non-www to www

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

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URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.fashionara.com/shopby/brand-la_briza.html
http://www.fashionara.com/shopby/brand-lino_perros.html
http://www.fashionara.com/shopby/brand-golden_peacock.html#!sort=discount_featured
http://www.fashionara.com/shopby/brand-just_women.html
http://www.fashionara.com/shopby/brand-madison_new_york.html
http://www.fashionara.com/shopby/brand-kenneth_cole.html
http://www.fashionara.com/shopby/brand-omax_swiss_watches.html
http://www.fashionara.com/shopby/brand-levi_s.html#!gender=Men
http://www.fashionara.com/shopby/brand-wills_lifestyle.html#!gender=Men
http://www.fashionara.com/shopby/brand-john_players.html
http://www.fashionara.com/brand-indigo_nation.html
http://www.fashionara.com/shopby/brand-numero_uno.html#!gender=Men
http://www.fashionara.com/shopby/brand-alberto_torresi.html
http://www.fashionara.com/shopby/brand-kenneth_cole.html#!sort=discount_featured
http://www.fashionara.com/shopby/brand-park_avenue.html
http://www.fashionara.com/shopby/brand-omax_swiss_watches.html#!gender=Kids
http://www.fashionara.com/shopby/brand-stellar_home_usa.html
http://www.fashionara.com/shopby/brand-portico_new_york.html
http://www.fashionara.com/brand-jealous_21.html
http://www.fashionara.com/shopby/brand-deal_jeans.html
http://www.fashionara.com/shopby/brand-sweet_dreams.html
http://www.fashionara.com/shopby/brand-mother_earth.html
http://www.fashionara.com/shopby/brand-lovely_lady.html
http://www.fashionara.com/shopby/brand-rain_and_rainbow.html
http://www.fashionara.com/shopby/brand-go_bahamas.html
http://www.fashionara.com/shopby/brand-wills_lifestyle.html
http://www.fashionara.com/shopby/brand-numero_uno.html
http://www.fashionara.com/shopby/brand-us_polo_footwear.html
http://www.fashionara.com/shopby/brand-style_centrum.html
http://www.fashionara.com/shopby/brand-gas_footwear.html
http://www.fashionara.com/shopby/brand-lee_cooper.html
http://www.fashionara.com/shopby/brand-franco_leone.html
http://www.fashionara.com/shopby/brand-deal_jeans_kids.html
http://www.fashionara.com/shopby/brand-ucb_kids.html
http://www.fashionara.com/shopby/brand-scullers_kids.html
http://www.fashionara.com/shopby/brand-cartoon_network.html
http://www.fashionara.com/shopby/brand-wild_craft.html
http://www.fashionara.com/shopby/brand-hotberries_jewel.html
http://www.fashionara.com/shopby/brand-earthen_me.html
http://www.fashionara.com/blog/right_eyeglasses_for_face_shape/
http://www.fashionara.com/blog/beauty_products_you_need/
http://www.fashionara.com/blog/personal_style_staples/
http://www.fashionara.com/blog/mens_fashion_accessories/
http://www.fashionara.com/blog/wearing_oversized_clothes/
http://www.fashionara.com/blog/mens_power_dressing/
http://www.fashionara.com/blog/amazing_temporary_tattoos/
http://www.fashionara.com/blog/5_uses_of_coconut_oil/
http://www.fashionara.com/blog/home_remedies_for_spa/
http://www.fashionara.com/blog/take_your_dog_to_work_day_26th_jun/
http://www.fashionara.com/blog/splurge_day_2015/
http://www.fashionara.com/blog/workwear_colours/
http://www.fashionara.com/blog/skincare_for_men/
http://www.fashionara.com/blog/how_to_choose_the_right_lipstick_shade/
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.fashionara.com/shopby/brand-la_briza.html as all one word. Use hyphens in your URLs instead: http://www.fashionara.com/shopby/brand-la-briza.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 5 years ago

Expires in 6 years

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility