LIBERTAS
87
fiat.it Screenshot

fiat.it

Passed
0%
To Improve
0%
Errors
0%
Start optimising fiat.it
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)
Optimize

SEO

Title Tag

FIAT – Il sito ufficiale di Fiat Italia

Length: 39 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Scopri tutte le auto della gamma Fiat, i nuovi modelli, offerte, promozioni e le ultime novità sul mondo Fiat.

Length: 110 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

FIAT – Il sito ufficiale di Fiat Italia

www.fiat.it/

Scopri tutte le auto della gamma Fiat, i nuovi modelli, offerte, promozioni e le ultime novità sul mondo Fiat.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 17 4 0 0
<H1>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2>
<H2> Le nostre promozioni
<H2> Scopri le auto Fiat
<H2> Scopri le auto Fiat
<H2> Trova la Fiat giusta per te.
<H2> Heritage
<H2> Iscriviti alla Newsletter
<H3> Gamma 500 da 9.950€
<H3> Gamma 500X da 16.500€
<H3> GAMMA 500L da 14.000€
<H3> 1923
and 19 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • buon imprenditor poche parole 3
  • definire anonimamente nuovi visitatori 20
  • google universal analytics 3
  • abilitati abilitati disabilitati disabilitati 3
  • 124 spider serie speciale 4
  • nuova gamma fullback built 2
  • scopri tipo station wagon 2
  • scopri 500x urban look 2
  • scopri 500x cross look 2
  • scopri panda city cross 2
  • tipo station wagon 6
  • scopri panda cross 4x4 2
  • 500x urban look 4
  • 500x cross look 4
  • media innovation group 3
  • mitica cabriolet impossibile 2
  • sa evolversi rimanendo 2
  • pronta consegna gamma 500 2
  • 124 spider europa 2
  • 124 spider s-design 2

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 104 images on this web page.

31 ALT attributes are empty or missing.

https://www.fiat.it/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/Tipo4D.png
https://www.fiat.it/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/Tipo5D.png
https://www.fiat.it/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/TipoSW.png
https://www.fiat.it/content/dam/fiat/it/models/cross/ourcars/124italia_visore_v3_logo3_nero.jpg
https://www.fiat.it/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500L-cross-170517.png
https://www.fiat.it/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500X_offroad_new_v1.png
https://www.fiat.it/content/dam/fiat/it/models/cross/panda/global-nav/panda.png
https://www.fiat.it/content/dam/fiat/it/models/cross/panda/global-nav/panda-4x4.png
https://www.fiat.it/content/dam/fiat/cross/models/cross/ourcars/doblo_maxi.png
https://www.fiat.it/content/dam/fiat/cross/models/fiat_professional_2x.png
https://cps.contentservices.fcagroup.com/contentservice/fiat/IT-it/PublishingImages/AEM/500L/500L_Mobile_Thumbnail_300x152.jpg
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/tipo5D-slide_A.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/tipo-slide_C.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500C-slide_A.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/500C-slide_C.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/500L-slide_C.png
https://www.fiat.it/content/dam/fiat/cross/models/500l_family/500l-wagon/homepage/500L-wagon-slide_A.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/pandacross-slide_C.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/punto-slide_A.png
https://www.fiat.it/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/punto-slide_C.png
https://www.fiat.it/etc/designs/fiat/images/hp/model-selection-tool/big-arrow-SX.svg
https://www.fiat.it/etc/designs/fiat/images/hp/model-selection-tool/big-arrow-DX.svg
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritagemefistofele-desktop.png
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritagebalilla-desktop.png
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritagetopolino-desktop.png
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritage500-desktop.png
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritage124-desktop.png
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritagepanda-desktop.png
https://www.fiat.it/content/dam/fiat/cross/homepage/heritage/heritageuno-desktop.png
https://www.fiat.it/content/dam/fiat/cross/footer/flag_ita.png
https://www.fiat.it/content/dam/fiat/it/loghi/logo_petronas.png
and 26 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

7,024    7,024

We've discovered 7,024 pages in Google's index for fiat.it.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.fiat.it and fiat.it as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fiat.it and fiat.it to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Creation date unavailable

Expires in 3 months

Your domain is the human-readable address of your website on the Internet.

It looks like fiat.it is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register fiat.it for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

fiat.it on an iPhone
fiat.it on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

fiat.it

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

60%    60%

You could reduce 40% (70.9 KiB) by minifying the asset(s) listed below.

URL Reduction size
/etc/designs/fiat/clientlibs/js/1_postcookieconsent.js 70.9 KiB (40%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 109 uncached asset(s) listed below.

URL Freshness lifetime
/content/dam/fiat/it/models/cross/ourcars/cover/talento/talento_V2.jpg Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/cover/qubo.jpg Expiration not specified
/etc/designs/fiat/clientlibs.min.js Expiration not specified
/content/dam/fiat/cross/models/500-spiaggina/HP-Slider/1920x600.jpg.transform/width-1920/img.jpg Expiration not specified
/content/dam/fiat/cross/models/panda_family/panda_waze/homepage-slider/Visore_1920x600.jpg.transform/width-1920/img.jpg Expiration not specified
/content/dam/fiat/it/models/gamma-fullback/FIAT_Fullback1920x600_Desk_v1.jpg.transform/width-1920/img.jpg Expiration not specified
/etc/designs/fiat/images/hp/heritage/timeline.png Expiration not specified
/content/dam/fiat/it/home-page-slider/chiaroetondo/TIPO_1920x600_new.jpg.transform/width-1920/img.jpg Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/tipo-slide_C.png Expiration not specified
/content/dam/fiat/it/models/cross/ourcars/cover/tipo.jpg Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/Tipo4D.png Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/Tipo5D.png Expiration not specified
/content/dam/fiat/it/models/cross/ourcars/124-spider-s-design_266x133.png Expiration not specified
/content/dam/fiat/it/models/cross/ourcars/side_124-Europa-nero-vulcano_266X133.png Expiration not specified
/content/dam/fiat/cross/models/500collezione/500%20Collezione.png Expiration not specified
/content/dam/fiat/cross/models/500collezione/500C%20Collezione.png Expiration not specified
/content/dam/fiat/it/models/500-specialedition/global_nav/500-60_v1.png Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500L-wagon-170517.png Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500X_offroad_new_v1.png Expiration not specified
/content/dam/fiat/it/models/cross/ourcars/cover/panda-08062018-786x96.jpg Expiration not specified
/content/dam/fiat/it/models/cross/panda/global-nav/panda-cross.png Expiration not specified
/content/dam/fiat/cross/models/panda_family/panda_waze/waze02.jpg Expiration not specified
/content/dam/fiat/cross/models/panda_family/panda_waze/panda.png Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/cover/punto.jpg Expiration not specified
/etc/designs/fiat/clientlibs/js/0_precookieconsent.js Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/qubo.png Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/doblo_small.png Expiration not specified
/content/dam/fiat/cross/models/cross/ourcars/doblo_maxi.png Expiration not specified
/etc/designs/fiat/images/navigation/logo/fiat_logo_2x.png Expiration not specified
/content/dam/fiat/it/models/cross/ourcars/cover/talento/1200/talento_266x133.png Expiration not specified
/content/dam/fiat/uk/models/cross/ourcars/cover/fullback2%20.jpg Expiration not specified
/content/dam/fiat/com/models/cross/1200/ourcars/fullback_cross.png Expiration not specified
/content/dam/fiat/cross/models/fiat_professional_2x.png Expiration not specified
/content/dam/fiat/ch/models/cross/ourcars/fullback_pickup/hp/1200/A/fullback_doublecab-slide_A.png Expiration not specified
/content/dam/fiat/com/models/cross/1200/modelselection/fullbackcross-slide_C.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/tipo4D-slide_A.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/tiposw-slide_A.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/124spider-slide_A.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/500-slide_C.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500C-slide_A.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500L-urban-slide_A-170517.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/500L-slide_C.png Expiration not specified
/content/dam/fiat/cross/models/500l_family/500l-wagon/homepage/500L-wagon-slide_A.png Expiration not specified
/content/dam/fiat/it/models/cross/panda/home/1200/slide-a/panda-slide_A.png Expiration not specified
/content/dam/fiat/it/models/cross/panda/home/1200/slide-a/panda-cross-4x4-slide_A.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/punto-slide_A.png Expiration not specified
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/doblo-slide_A.png Expiration not specified
/etc/designs/fiat/images/hp/model-selection-tool/big-arrow-SX.svg Expiration not specified
/etc/designs/fiat/images/hp/model-selection-tool/big-arrow-DX.svg Expiration not specified
/content/dam/fiat/cross/homepage/heritage/heritagemefistofele-desktop.png Expiration not specified
/content/dam/fiat/cross/homepage/heritage/heritagetopolino-desktop.png Expiration not specified
/content/dam/fiat/cross/homepage/heritage/heritage500-desktop.png Expiration not specified
/content/dam/fiat/cross/homepage/heritage/heritage124-desktop.png Expiration not specified
/content/dam/fiat/cross/homepage/heritage/heritagepanda-desktop.png Expiration not specified
/content/dam/fiat/cross/homepage/heritage/heritageuno-desktop.png Expiration not specified
/content/dam/fiat/cross/footer/flag_ita.png Expiration not specified
/content/dam/fiat/it/models/cross/ourcars/cover/doblo.jpg 15 minutes
/content/dam/fiat/cross/models/500-spiaggina/figurini/ParteAltaMenu.jpg 15 minutes
/content/dam/fiat/cross/models/500-spiaggina/figurini/spiaggina-58/width_220.png 15 minutes
/content/dam/fiat/cross/models/500-spiaggina/figurini/spiaggina/width_220.png 15 minutes
/content/dam/fiat/cross/models/500collezione/ParteAltaMenu.png 15 minutes
/etc/designs/fiat/clientlibs/js/1_postcookieconsent.js 15 minutes
/content/dam/fiat/it/models/cross/ourcars/fullback_pickup/fullback_doublecab.png 15 minutes
/etc/designs/fiat/clientlibs/head.min.js 15 minutes
/content/dam/fiat/it/models/500-specialedition/global_nav/Global_Nav_560.jpg 15 minutes
/etc/designs/fiat/clientlibs/fonts/fiat.ttf?q7vu6h 15 minutes
/content/dam/fiat/com/models/cross/1200/modelselection/fullback-slide_C.png 15 minutes
/content/dam/fiat/com/models/cross/1200/modelselection/fullback_cross-slide_A.png 15 minutes
/content/dam/fiat/cross/models/topMenu.jpg 15 minutes
/content/dam/fiat/cross/models/trims/menu/side_500L.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/tipo5D-slide_A.png 15 minutes
/content/dam/fiat/cross/models/trims/model-hub/side500Mirror.png 15 minutes
/content/dam/fiat/cross/models/trims/menu/side_500xMirror.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/124spider-slide_C.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500-slide_A.png 15 minutes
/content/dam/fiat/it/models/cross/ourcars/cover/500L_ita-170517-menu.jpg 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500L-urban-170517.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/500C-slide_C.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500L-cross-170517.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/TipoSW.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500L-cross-slide_A-1752017.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/cover/500X_ITA_jeans_03.jpg 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500X_jeans-slide_A.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/500X-slide_C.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/500X_cross-slide_A_new.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500X_jeans_v1.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/panda-slide_C.png 15 minutes
/content/dam/fiat/it/models/cross/panda/home/1200/slide-a/panda-cross-slide_A.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/pandacross-slide_C.png 15 minutes
/content/dam/fiat/it/models/cross/panda/home/1200/slide-a/panda-4x4-slide_A.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/panda4x4-slide_C.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/cover/124spider.jpg 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/124-spider.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/punto-slide_C.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/car/qubo-slide_A.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/qubo-slide_C.png 15 minutes
/content/dam/fiat/it/models/cross/panda/global-nav/panda.png 15 minutes
/content/dam/fiat/cross/homepage/discover_auto_slider/1200/logo/doblo-slide_C.png 15 minutes
/content/dam/fiat/it/models/cross/ourcars/124italia_visore_v3_logo3_nero.jpg 15 minutes
/content/dam/fiat/it/models/cross/panda/global-nav/panda-4x4.png 15 minutes
/content/dam/fiat/it/models/cross/panda/global-nav/panda-cross-4x4.png 15 minutes
/content/dam/fiat/cross/homepage/heritage/heritagebalilla-desktop.png 15 minutes
/content/dam/fiat/it/home-page-slider/gamma500estate2018/v1_1920x600.jpg.transform/width-1920/img.jpg 15 minutes
/etc/designs/fiat/clientlibs.min.css 15 minutes
/content/dam/fiat/cross/models/560/ourcars/cover/500_ITA.jpg 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/punto.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500.png 15 minutes
/content/dam/fiat/cross/models/cross/ourcars/iconcarsformenu/500C.png 15 minutes
/content/dam/fiat/it/loghi/logo_petronas.png 15 minutes
and 106 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Italian

Detected: Italian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
fiat.com Expires in 3 months
fiat.net Expires 2 months ago
fiat.org This domain is booked
fiat.info This domain is booked
fiat.biz Available. Register it now!
fiat.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
f8at.it Available. Register it now!
fait.it This domain is booked
fiaf.it This domain is booked
fiiat.it Available. Register it now!
fiag.it This domain is booked
fat.it This domain is booked
fiatt.it Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

94%    94%

Child safety

95%    95%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when fiat.it goes down.
Free Trial

Server IP

104.96.220.9

Server location: Macungie

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 3 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial
Promote

Social

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares4754

Facebook Comments284

Facebook Likes6248

Pinterest Shares5

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

Cover picture of the Fiat Facebook Page

Were here498

Talking About7,222

URL
Name
Fiat
About
Benvenuti sulla pagina ufficiale di Fiat su Facebook Welcome to the official Fiat Page on Facebook www.fiat.it
Mission
Simply More
Company overview
Segui la pagina ufficiale Fiat su Facebook per essere sempre aggiornato su contenuti esclusivi, le ultime novità, promozioni, eventi e tanto altro!

Careers
Entra in un mondo dove le vostre idee guidano il nostro leggendario successo: https://www.fcagroup.com/it-it/careers/pages/default.aspx
Meta Description
Benvenuti sulla pagina ufficiale di Fiat su Facebook: Fiat (acronimo di Fabbrica Italiana Automobili Torino) è la principale casa costruttrice italiana, fondata nel capoluogo piemontese nel 1899. Sulla pagina potete scoprire le novità esclusive, incontrare gli amanti di Fiat e condividere la passione che ci accomuna: quella per le nostre auto. Unitevi a noi e cominciate a dire la vostra!
Great, your brand's Facebook page is linking to fiat.it.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@Fiat_IT

The Twitter™ Account @Fiat_IT is booked and it is linked to your website.

Name