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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Fleet Advantage - Data Driven Solutions

Length: 39 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Missing

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Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
1 0 3 0 0
<H1> Data Driven Fleet Solutions For Proven Results
<H3> &nbsp;ManageIT&trade;
<H3> &nbsp;TrackIT&trade;
<H3> &nbsp;EXchangeIT&trade;
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • fleet 9
  • learn 6
  • data 6
  • truck 5
  • leasing 5
  • cost 5
  • point 5
  • future 5
  • advantage 4
  • equipment 4
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

[YAML: keywords] Freq Title Desc <H>
fleet 9
learn 6
data 6
truck 5
leasing 5
Keywords (2 words) Freq Title Desc <H>
future truck 5
truck leasing 5
fleet advantage 4
cost ownership 3
learn future 3
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 31 images on this web page.

26 ALT attributes are empty or missing.

  • http://www.fleetadvantage.net/img/socialmedia/googleplus.png
  • http://www.fleetadvantage.net/img/socialmedia/linkedin.png
  • http://www.fleetadvantage.net/img/socialmedia/twitter.png
  • http://www.fleetadvantage.net/img/socialmedia/youtube.png
  • http://www.fleetadvantage.net/img/socialmedia/fb.png
  • http://www.fleetadvantage.net/images/home_play.png
  • http://www.fleetadvantage.net/revolution/manage2.png
  • http://www.fleetadvantage.net/revolution/track2.png
  • http://www.fleetadvantage.net/revolution/exchange2.png
  • http://www.fleetadvantage.net/revolution/watch2.png
  • http://www.fleetadvantage.net/images/home-pause.png
  • http://www.fleetadvantage.net/img/associations/ELFA.jpg
  • http://www.fleetadvantage.net/img/associations/FMI.jpg
  • http://www.fleetadvantage.net/img/associations/IFDA.jpg
  • http://www.fleetadvantage.net/img/associations/NPTC.jpg
  • http://www.fleetadvantage.net/img/associations/SmartWay.jpg
  • http://www.fleetadvantage.net/img/associations/nsc.jpg
  • http://www.fleetadvantage.net/img/associations/uta.jpg
  • http://www.fleetadvantage.net/img/i-manageIT.png
  • http://www.fleetadvantage.net/img/i-trackIT.png
  • http://www.fleetadvantage.net/img/i-exchangeIT.png
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several or all images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

587    587
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.fleetadvantage.net and fleetadvantage.net as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fleetadvantage.net and fleetadvantage.net to the same site.

Redirect non-www to www

Robots.txt

Missing

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your page is missing a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

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XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.

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Clean URLs are important for both human usability and SEO. They let users know what page they're on and help search engines determine if the page is relevant to a keyword search.

Right now your site's URLs use unnecessary elements like parameters. We suggest you rewrite your URLs to make them less complicated. Keep your URLs simple and use the page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.fleetadvantage.net/why_track_it.cfm
  • http://www.fleetadvantage.net/exchange_it.cfm
  • http://www.fleetadvantage.net/press_releases.cfm
  • http://www.fleetadvantage.net/what_drives_fleet_advantage.cfm
  • http://www.fleetadvantage.net/who_drives_fleet_advantage.cfm
  • http://www.fleetadvantage.net/general_contact.cfm
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees www.example.com/green_dress as www.example.com/greendress.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 9 years ago

Expires in 3 months

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

fleetadvantage.net on an iPhone
fleetadvantage.net on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Leverage browser caching

Minify CSS

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Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

fleetadvantage.net

Length: 14 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

32.7 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.2 second(s) (165.41 kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: Missing

Detected: English

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Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
fleetadvantage.com Expires 8 months ago
fleetadvantage.org Available. Register it now!
fleetadvantage.info Available. Register it now!
fleetadvantage.biz Available. Register it now!
fleetadvantage.eu Available. Register it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
flsetadvantage.net Available. Register it now!
fleetadvantagw.net Available. Register it now!
fleetarvantage.net Available. Register it now!
fleetadvantge.net Available. Register it now!
fleeetadvantage.net Available. Register it now!
fleetadvatage.net Available. Register it now!
fleetadbantage.net Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

64.135.79.116

Server location: Fort Lauderdale

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 32 Errors, 0 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 4 months ago.

The certificate issuer is GeoTrust Inc..

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Fleet Advantage Facebook Page

Likes18

Talking About3

URL
Name
Fleet Advantage
About
Leading innovator in truck fleet business analytics, equipment financing and lifecycle management.
Company overview
Fleet Advantage guarantees the absolute lowest cost of ownership for America's corporate fleets by matching proprietary IT processes and fleet analytics with the latest eco-efficient clean diesel technology to achieve the optimum vehicle lifecycle and maximum productivity, while achieving fuel economy and sustainability goals.
Meta Description
In 2008, a group of seasoned transportation professionals came together to create a company focused on using Big Data analytics to manage large private fleet costs. Since that time, Fleet Advantage has built a breakthrough business model that captures the unstructured data associated with all aspects of highway transportation equipment. With the advent of electronic on-board computers (EOBRs), it's now possible to capture and organize this unstructured operating data and combine it with a keen understanding of the marketplace to enable better decision making and ultimately lower costs.
For years fleet operators have attempted to rein in overall costs using the logic that operating a truck until it becomes functionally obsolete will avoid incurring the replacement cost of a new truck. However, maintenance costs continue to escalate. There is a moment in each truck’s lifecycle where it reaches a point of economic obsolescence –a “tipping point” when the truck maintenance and fuel expenses are greater than the cost of replacing it with a new, more fuel efficient model that carries a new truck warranty and significantly reduces maintenance. Forward-thinking fleet operators are leveraging technology and data analytics to gain visibility into the total cost of ownership. By aggregating and analyzing real-time information, they can now prepare a cohesive profit and loss statement per vehicle and adjust their vehicle lifecycle strategy accordingly. Rather than continually purchasing new equipment and reselling used equipment, a well-planned lease structure will allow fleet operators to seamlessly exchange the older model for a new more efficient model. Although logic may tell you that a new truck will cost more, the reality is that it is much less costly when compared to the ever escalating maintenance, repair and fuel degradation costs of continuing to operate the older vehicles.
At the heart of Fleet Advantage’s value proposition to private fleets is EXchangeITTM, helping fleets save millions of dollars annually in transportation costs. It incorporates cutting edge technology that precisely predicts the optimum transportation lifecycle to achieve continual improvements in fuel efficiency and significant reductions in maintenance and repair costs. A continual reduction in operating cost is a sustainable business model.
Products
EXchangeIT™
Address
Fort Lauderdale
United States
Phone
(954) 615-4400
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @FleetAdvantage is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
5
Tweets
0
Location
Brentwood, TN
Created
4 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] Fleet Advantage

Total page +1s19

Total circles you're in14

URL
Name
Fleet Advantage
Tagline
Leading innovator in truck fleet business analytics, equipment financing and lifecycle management.
Introduction
Fleet Advantage guarantees the absolute lowest cost of ownership for America's corporate fleets by matching proprietary IT processes and fleet analytics with the latest eco-efficient clean diesel technology to achieve the optimum vehicle lifecycle and maximum productivity, while achieving fuel economy and sustainability goals.
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Traffic Estimations

Very Low    Very Low
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This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

5,541,812th most visited website in the World

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.