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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

Pubs for Sale | Restaurants for Sale | Hotels for Sale | Nightclubs for Sale

Length: 76 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

UK business property valuers and surveyors specialising in pubs, hotels, restaurants, licensed property and business properties for sale and to let.

Length: 148 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Pubs for Sale | Restaurants for Sale | Hotels for Sale | Nightclubs for Sale

www.fleurets.com/

UK business property valuers and surveyors specialising in pubs, hotels, restaurants, licensed property and business properties for sale and to let.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 2 10 4 4
<H1> Welcome to Fleurets
<H2> The UK’s leading leisure property specialist
<H2> Why Fleurets?
<H3> Established in 1820, Fleurets has developed into a nationwide network of offices, providing national coverage with the significant benefits of local knowledge.
<H3> We have over 544 properties currently listed, with new properties added regularly.
<H3> “I have worked with the Fleurets consultancy for many years across both managed, leased and tenanted and hotel channels. As a practice they are at the vanguard of the sector, and show both leadership and innovation across both agency and professional services”
<H3> “The Fleurets team is friendly, innovative, client focused and hard working. Above all though they know the market”
<H3> “We have worked with Fleurets for over 15 years. We have a large pub and hotel portfolio and have always found Fleurets to be reliable, honest and balanced in their advice. I would have no hesitation in recommending them to anyone who requires advice in the sector”
<H3> “Our approach to managing the budget risk is to cherry pick the best consultants. In the field of leisure and licensed premises, we continue to be impressed by the work undertaken for us by Fleurets”
<H3> “Fleurets advise Marstons on numerous property transactions both on agency and professional matters throughout England and Wales. We have found their approach both professional and commercial”
<H3> “JW Lees have dealt with Fleurets for many years in selling pubs to us, selling pubs for us and in providing professional advice &amp; valuation work. We have always enjoyed working with Fleurets very much indeed - we value their advice and are always grateful for the professionalism”
<H3> “Fleurets are focused and on the front foot when offering advice. It is thorough business knowhow that sets them apart from other advisors in this specialised field”
<H3> “Their market knowledge is exceptional and they are a great team to work with. They are approachable, responsive and clearly understand what the client wants and always strive to deliver it”
<H4> Local Knowledge National Coverage
<H4> Selling a property
<H4> Buyer Alerts
<H4> Clients
<H5> Crown Inn
<H5> Malthouse
<H5> Market Intelligence
<H5> Multiple Sales
and 18 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • fleurets 14
  • pubs 10
  • properties 9
  • property 9
  • leisure 9
  • market 9
  • local 7
  • knowledge 6
  • listed 5
  • currently 5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
fleurets 14
pubs 10
market 9
properties 9
property 9
Keywords (2 words) Freq Title Desc <H>
currently listed 5
market intelligence 3
agency valuation 3
property director 3
pubs bars 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 16 images on this web page.

11 ALT attributes are empty or missing.

http://www.fleurets.com/img/logos/logo-1.jpg
http://www.fleurets.com/img/logos/logo-2.jpg
http://www.fleurets.com/img/logos/logo-3.jpg
http://www.fleurets.com/img/logos/logo-4.jpg
http://www.fleurets.com/img/logos/logo-5.jpg
http://www.fleurets.com/img/logos/logo-6.jpg
http://www.fleurets.com/img/logos/logo-7.jpg
http://www.fleurets.com/img/logos/logo-8.jpg
http://www.fleurets.com/img/logos/logo-9.jpg
http://www.fleurets.com/img/logos/logo-10.jpg
http://www.fleurets.com/img/logos/logo-11.jpg
and 6 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.fleurets.com and fleurets.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fleurets.com and fleurets.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on fleurets.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

fleurets.com on an iPhone
fleurets.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

fleurets.com

Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
fleurets.net Available. Register it now!
fleurets.org Available. Register it now!
fleurets.info Available. Register it now!
fleurets.biz Available. Register it now!
fleurets.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
dleurets.com Available. Register it now!
fkeurets.com Available. Register it now!
flwurets.com Available. Register it now!
fleyrets.com Available. Register it now!
flurets.com This domain is booked
flleurets.com Available. Register it now!
flsurets.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Fleurets - Leisure property specialists Facebook Page

Talking About5

URL
Name
Fleurets - Leisure property specialists
Categories
Professional Services
About
Fleurets specialise in Hotel, Restaurant, Pub and Leisure property. We have 7 offices across the UK which means we benefit from having a National reputation but critically we retain essential local knowledge and serviceability.
Meta Description
Fleurets is the largest firm of Chartered Surveyors to specialise nationally and exclusively in the sale and valuation of hotels, restaurants, pubs and leisure property.

Founded in 1820 we have a longstanding reputation of providing a high quality and professional service. With seven offices across the UK we benefit from having national expertise with local knowledge. This is critical for this specialist sector and for the serviceability of Valuation and Agency instructions.

We believe that being professional means always acting with integrity and honesty. Our straight talking and a relentlessly professional ethos are the bedrock of business. Offering a full portfolio of services across all areas of the leisure and hospitality sector, we give you the benefit of our in depth knowledge and experience gained over nearly 200 years.

For more information on properties for sale/to let in a given area, please contact your local Fleurets office or visit www.fleurets.com.
Address
4 Roger Street, London
United Kingdom
Phone
020 7280 4700
Great, your brand's Facebook page is linking to fleurets.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor fleurets.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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