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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

Tienda de Libros, Electrónica, Música y Vídeo - Cultura y Ocio | Fnac

Length: 69 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Compra online los mejores productos de tecnología, electrónica, libros, música y mucho más. Aprovecha nuestras ofertas. Recogida gratuita en tienda.

Length: 148 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Tienda de Libros, Electrónica, Música y Vídeo - Cultura y Ocio | Fnac

www.fnac.es/

Compra online los mejores productos de tecnología, electrónica, libros, música y mucho más. Aprovecha nuestras ofertas. Recogida gratuita en t...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 8 0 0 0
<H2> Selección Fnac
<H2> Esta selección es única (como tú)…
<H2> Nuestras propuestas se basan en tu navegación y tus compras.
<H2> Novedades
<H2> Top cultura y entretenimiento
<H2> Top tecnología
<H2> CULTURAFNAC TE RECOMIENDA
<H2> Tiendas Fnac
and 5 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • cesta 91
  • socio 31
  • fnac 25
  • acumula 23
  • saldo 23
  • apple 21
  • ps4 21
  • recomendaciones 20
  • samsung 19
  • portátil 15
  • vendido 14
  • descuento 13
  • led 13
  • smartphone 12
  • disponible 11
  • microsoft 11
  • ebook 11
  • smart 10
  • pro 10
  • oportunidad 10

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
cesta 91
Socio 31
FNAC 25
Acumula 23
saldo 23
Keywords (2 words) Freq Title Desc <H>
Añadir a 90
ofertas a 72
de socio 25
Precio de 25
TV LED 13

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 135 images on this web page.

3 ALT attributes are empty or missing.

https://imagenes.fnac.es/multimedia/fnaces_kiss/miniplayer_promo_paypal_30082017.jpg
https://imagenes.fnac.es/multimedia/fnaces_kiss/miniplayer_app_descarga_07092017_v2.jpg
https://www.fnac.es/nav/locale/images/es-es/pictos/estructurales/confianza-sim-blanco-100.png

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

896,755    896,755

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.fnac.es and fnac.es as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fnac.es and fnac.es to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.fnac.es/Magazine/home_adherents.asp
https://www.fnac.es/Guides/es-ES/marketplace/vende_tus_productos/vende_tus_productos.aspx
https://www.fnac.es/Nav/Locale/Core/es-ES/FnacCom/empresas_es-ES/index.html
https://www.fnac.es/envio_ayuda#int=S:REA%7CHome%20Géné%7CNonApplicable%7CNonApplicable%7CREA1%7CNonApplicable
https://www.fnac.es/envio_ayuda#int=S:REA%7CHome%20Géné%7CNonApplicable%7CNonApplicable%7CREA2%7CNonApplicable
https://www.fnac.es/financia_tus_compras#int=S:player9%7CHome%20Géné%7CNonApplicable%7CNonApplicable%7CBAN1%7CNonApplicable
https://www.fnac.es/apple_shop_home#int=S:Tiendas%20Fnac%7CHome%20Géné%7CNonApplicable%7CNonApplicable%7CBL2%7CNonApplicable
https://www.fnac.es/Nav/Locale/Core/es-ES/FnacCom/empresas_es-ES/index.html#int=S:player19%7CHome%20Géné%7CNonApplicable%7CNonApplicable%7CBAN1%7CNonApplicable
https://www.fnac.es/ventajas_socios
https://www.fnac.es/financia_tus_compras
https://www.fnac.es/condiciones_generales
https://www.fnac.es/condiciones_generales#punto7
https://www.fnac.es/condiciones_generales_marketplace
https://www.fnac.es/condiciones_generales_club_fnac
https://www.fnac.es/cheque_regalo
https://www.fnac.es/vendedores_marketplace_fnac
https://www.fnac.es/vende_tus_productos
https://www.fnac.es/quienes_somos
and 13 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.fnac.es/Magazine/home_adherents.asp as all one word. Use hyphens in your URLs instead: https://www.fnac.es/Magazine/home-adherents.asp.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: Yes

Frames: No

We've detected that fnac.es uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on fnac.es to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

fnac.es on an iPhone
fnac.es on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed