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fortex.bg

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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Фортекс – Хранителни добавки, пробиотик, здраве

Length: 47 character(s) (382 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for fortex.bg is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
0 14 0 2 0
<H2> Life Formula
<H2> Vitamix
<H2> Актуално
<H2> Колаген Фортекс 11500 Плюс – Иновативна комбинация за красива коса, кожа и здрави стави
<H2> Fortex Nutraceuticals – продуктово обучение гр. Пловдив
<H2> Максимална грижа за простатата – ПРОСТАМАКС
<H2> Пробиен Гастро – При синдром на раздразненото черво
<H2> Витамин K2 – Защо е важно съдържанието му в Колаген Фортекс 2000?
<H2> Колаген Фортекс 11500 Плюс – Иновативна комбинация за красива коса, кожа и здрави стави
<H2> Fortex Nutraceuticals – продуктово обучение гр. Пловдив
<H2> Максимална грижа за простатата – ПРОСТАМАКС
<H2> Пробиен Гастро – При синдром на раздразненото черво
<H2> Витамин K2 – Защо е важно съдържанието му в Колаген Фортекс 2000?
<H2> Колаген Фортекс 11500 Плюс – Иновативна комбинация за красива коса, кожа и здрави стави
<H4> Контакти
<H4> Присъедини се
and 13 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • определяне точка на топене 2
  • дискомфорт в стомашно-чревния тракт 2
  • 2019 fortex nutraceuticals 2
  • кожа и здрави стави 3
  • продуктово обучение гр 2
  • колаген фортекс 11500 плюс 3
  • максимална грижа за простатата 2
  • пробиен гастро бързо облекчава 2
  • хранителни добавки и 3
  • fortex nutraceuticals 6
  • всички права запазени 2
  • фортекс нутрасютикалс 2
  • хранителни добавки 6
  • витамин k2 2
  • пробиен гастро 4
  • за нас 2
  • към добавки 2
  • fortex 7
  • melting point 2
  • mettler toledo 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 33 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Hreflang Tags

This page has an hreflang pointing to itself.

Alternate URL Hreflang Source
https://fortex.bg/ bg-BG HTML
https://fortex.bg/en/ en-US HTML
https://fortex.bg/ru/ ru-RU HTML
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.fortex.bg and fortex.bg as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.fortex.bg and fortex.bg to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for fortex.bg but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at fortex.bg/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

FORTEX.BG

Начало

Missing 'og:description'

Tag
og:type website
og:image https://fortex.bg/wp-content/uploads/2019/04/BG_novo-web.png
og:url https://fortex.bg/
og:title Начало
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Free Trial

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

fortex.bg on an iPhone
fortex.bg on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a href="javascript:void(0)" class="trp-ls-shortcode-disabled-language" title="Bulgarian"><img class 59x26 <a class="w-search-open" href="javascript:void(0);" title="Търсене"><i class="fas fa-search"></i></a
<a class="w-search-open" href="javascript:void(0);" title="Търсене"><i class="fas fa-search"></i></a 42x65 <a class="w-nav-control" href="javascript:void(0);" aria-label="Меню"><div class="w-nav-icon"><i></i
<a class="w-iconbox-link" href="https://www.facebook.com/Fortex.bg/" target="_blank" aria-hidden="tr 38x26 <a class="w-iconbox-link" href="https://www.instagram.com/fortexnutraceuticals/" target="_blank" ari
<a class="w-iconbox-link" href="https://www.instagram.com/fortexnutraceuticals/" target="_blank" ari 38x26 <a class="w-iconbox-link" href="https://www.youtube.com/channel/UCBh7XnRK5rHQ1rzIh13p09g?feature=mhe
and 1 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

fortex.bg

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

46%    46%

You could reduce 54% (1.3 MiB) by compressing the asset(s) listed below.

URL Reduction size
/wp-content/themes/Impreza/css/style.min.css?ver=5.5.3 194.4 KiB (81%)
/ 163.4 KiB (85%)
/wp-content/uploads/2019/03/life-1.svg 135.6 KiB (26%)
/wp-content/uploads/2019/03/vitamix.svg 135.6 KiB (25%)
/wp-content/themes/Impreza/js/us.core.min.js?ver=5.5.3 85.3 KiB (76%)
/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.4.7.3 70.5 KiB (65%)
/wp-content/plugins/mailpoet/assets/dist/js/public.70d9ace1.js?ver=3.23.2 66.2 KiB (73%)
/wp-includes/js/jquery/jquery.js?ver=1.12.4 61.9 KiB (65%)
/wp-content/plugins/mailpoet/assets/dist/js/vendor.64becc03.js?ver=3.23.2 58.7 KiB (70%)
/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.4.7.3 45.9 KiB (72%)
/wp-content/plugins/Ultimate_VC_Addons/assets/min-js/ultimate_bg.min.js?ver=5.0.4 35.0 KiB (79%)
/wp-content/uploads/pum/pum-site-scripts.js?defer&generated=1559115580&ver=1.8.1 34.3 KiB (72%)
/wp-content/themes/Impreza/framework/js/vendor/owl.carousel.js 32.2 KiB (74%)
/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.7.3 29.6 KiB (76%)
/wp-content/uploads/smile_fonts/Defaults/Defaults.css?ver=5.0.4 22.3 KiB (83%)
/wp-includes/css/dist/block-library/style.min.css?ver=5.0.4 20.9 KiB (83%)
/wp-content/themes/Impreza/css/responsive.min.css?ver=5.5.3 17.5 KiB (80%)
/wp-content/plugins/Ultimate_VC_Addons/assets/min-js/custom.min.js?ver=3.16.26 16.2 KiB (78%)
/wp-content/uploads/pum/pum-site-styles.css?generated=1559115580&ver=1.8.1 12.8 KiB (80%)
/wp-content/themes/Impreza/framework/js/vendor/magnific-popup.js 12.6 KiB (64%)
/wp-content/plugins/cookie-law-info/public/js/cookie-law-info-public.js?ver=1.7.6 12.5 KiB (77%)
/wp-content/plugins/Ultimate_VC_Addons/assets/min-css/style.min.css?ver=3.16.26 10.4 KiB (79%)
/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.1.1 10.2 KiB (72%)
/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-gdpr.css?ver=1.7.6 9.4 KiB (79%)
/wp-includes/js/wp-emoji-release.min.js?ver=5.0.4 7.5 KiB (64%)
/wp-content/plugins/Ultimate_VC_Addons/assets/min-css/background-style.min.css?ver=3.16.26 7.3 KiB (81%)
/wp-content/uploads/2019/02/logo-1.svg 4.6 KiB (57%)
/wp-content/uploads/2019/02/logo.svg 4.5 KiB (57%)
/wp-includes/js/jquery/ui/position.min.js?ver=1.11.4 3.9 KiB (61%)
/wp-content/uploads/2019/02/invalid-name.svg 3.3 KiB (62%)
/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4 2.1 KiB (54%)
/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-public.css?ver=1.7.6 2.0 KiB (70%)
/wp-content/uploads/2019/02/immune-system.svg 1.9 KiB (54%)
/wp-content/plugins/translatepress-multilingual/assets/css/trp-language-switcher.css?ver=1.4.2 1.7 KiB (69%)
/wp-content/uploads/2019/02/blood-cells.svg 1.7 KiB (55%)
/wp-content/uploads/2019/02/blood-vessel.svg 1.6 KiB (54%)
/wp-content/uploads/2019/02/psychology.svg 1.3 KiB (58%)
/wp-content/uploads/2019/02/pillow.svg 1.2 KiB (55%)
/wp-content/uploads/2019/02/child.svg 1.1 KiB (61%)
/wp-content/plugins/mailpoet/assets/dist/css/public.82ef7cbc.css?ver=5.0.4 1.1 KiB (65%)
/wp-content/uploads/2019/02/fitness.svg 1.0 KiB (50%)
/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.1.1 1.0 KiB (61%)
/wp-content/uploads/2019/02/fitness1.svg 1019.0 B (51%)
and 40 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 88 uncached asset(s) listed below.

URL Freshness lifetime
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Domain Availability

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Technologies

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Server IP

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Cover picture of the Fortex Facebook Page

Talking About10

URL
Name
Fortex
About
Добре дошли на официалната страница на Фортекс Нутрасютикалс във Facebook!
Научете за продуктите ни на:
http://www.fortex.bg/
http://www.vitamix.care/
Mission
Нашатa цел е да допринесем за повишаването на здравната култура за профилактика, превенция и терапия с ефективни природни екстракти.
Meta Description
Фортекс Нутрасютикалс е в списъка на водещите компании, произвеждащи хранителни добавки и здравна козметика в България.

Целта на екипа е да представя на българския пазар иновативни решения и да развива портфолиото си така, че да отговаря на все по-високите изисквания на клиентите, като се запази традиционното качество. Фортекс инвестира в задълбочени проучвания на световния пазар, на тенденциите и нововъведенията.

През 2002 г. компанията започва да се занимава с разработването на собствени продукти, от 2011 г. разполага със собствена производствена и лабораторна база в София, а от 2015 г. Фортекс Нутрасютикалс вече е производител и на лекарства.
Products
Фортекс Нутрасютикалс предлага над 120 хранителни добавки, създадени с грижа за Вашето здраве. Подходът, който се използва за създаването на всяка от тях е новаторски и с максимален ефект за крайния потребител.Продуктите на Фортекс могат да се купят в над 15 страни в Европа, Азия и Африка.
Phone
+3592 437 23 16
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Twitter Account

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Name
Followers
7
Tweets
2
Location
Russia
Created
11 years ago
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