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Marketing Checklist



Title Tag


Length: 19 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website


We did not find HTML headings (<H1> to <H6>) on this page.


Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • fovissste 21
  • créditos 18
  • vivienda 11
  • crédito 9
  • crédito 6
  • federal 5
  • subsidio 5
  • tus 4
  • derechohabientes 4
  • subcuenta 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
fovissste 21
crÉditos 18
vivienda 11
crédito 9
crÉdito 6
Keywords (2 words) Freq Title Desc <H>
subcuenta vivienda 3
nuevo fovissste 3
fovissste pesos 3
crÉditos crÉditos 3
crÉditos plus 2
Keywords (3 words) Freq Title Desc <H>
nuevo fovissste pesos 3
otorga gobierno federal 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 22 images on this web page.

8 ALT attributes are empty or missing.

  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/conocenos1.jpg
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/menus/image.jpg
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/menus/creditoss.png
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/tr/icono1.png
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/tr/icono2.png
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/tr/icono3.png
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/org/orga-viv.png
  • http://fovissste.gob.mx/work/models/FOVISSSTE/wp-content/themes/twentyten/images/org/orga-gub.png

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

179    179

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!


Be sure that www.fovissste.gob.mx and fovissste.gob.mx are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

You should first set your preferred domain in Google Search Console (formerly Webmaster Tools), then use a 301 redirect to divert traffic from your non-preferred domain.

Redirect non-www to www




Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap


Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://fovissste.gob.mx/es/FOVISSSTE/Mapa_del_Sitio
  • http://fovissste.gob.mx/Noticias/_rid/5923/_mto/3/_mod/rss
  • http://fovissste.gob.mx/es/FOVISSSTE/About_FOVISSSTE
  • http://fovissste.gob.mx/swb/Gente_Fovissste
  • http://fovissste.gob.mx/es/FOVISSSTE/Noticias/_rid/363/_mto/3/_mod/rss
  • http://fovissste.gob.mx/en/FOVISSSTE/Conce_al_Fovissste
  • http://fovissste.gob.mx/en/FOVISSSTE/Creditos_Hipotecarios
  • http://fovissste.gob.mx/en/FOVISSSTE/Emisiones_Bursatiles
  • http://fovissste.gob.mx/en/FOVISSSTE/Sala_de_Prensa
  • http://fovissste.gob.mx/es/FOVISSSTE/Quienes_Somos
  • http://fovissste.gob.mx/es/FOVISSSTE/Avisos_FOVISSSTE
  • http://fovissste.gob.mx/es/FOVISSSTE/Equidad_de_Genero_en_el_Fovissste
  • http://fovissste.gob.mx/es/FOVISSSTE/Centro_Contacto_Ciudadano
  • http://fovissste.gob.mx/es/FOVISSSTE/Conoce_la_Poliica_Nacional_de_Vivienda
  • http://fovissste.gob.mx/es/FOVISSSTE/Que_es_FOVISSSTE
  • http://fovissste.gob.mx/es/FOVISSSTE/Vision_Mision_y_Objetivo
  • http://fovissste.gob.mx/es/FOVISSSTE/Guia_de_Buenas_Practicas
  • http://fovissste.gob.mx/es/FOVISSSTE/Politicas_de_Privacidad_QS
  • http://fovissste.gob.mx/es/FOVISSSTE/Codigo_de_Conducta
  • http://fovissste.gob.mx/es/FOVISSSTE/Himno_FOVISSSTE
  • http://fovissste.gob.mx/es/FOVISSSTE/Curriculom_Vitae_del_Vocal_Ejecutivo
  • http://fovissste.gob.mx/es/FOVISSSTE/Principales_Logros
  • http://fovissste.gob.mx/es/FOVISSSTE/Solicitudes_y_Creditos
  • http://fovissste.gob.mx/es/FOVISSSTE/Te_Autorizaron_un_Credtio
  • http://fovissste.gob.mx/es/FOVISSSTE/Estados_de_Cuenta
  • http://fovissste.gob.mx/es/FOVISSSTE/Liquidacion_de_Credito
  • http://fovissste.gob.mx/es/FOVISSSTE/Solicitud_de_Constancia_de_Interes
  • http://fovissste.gob.mx/es/FOVISSSTE/Jubilacion_o_Retiro_Voluntario
  • http://fovissste.gob.mx/es/FOVISSSTE/Soluciones_a_tus_Problemas
  • http://fovissste.gob.mx/es/FOVISSSTE/Devolucion_del_cinco_porciento
  • http://fovissste.gob.mx/es/FOVISSSTE/Deseas_Conocer_tu_Monto_de_Credito
  • http://fovissste.gob.mx/es/FOVISSSTE/Desarrolladores_consultas
  • http://fovissste.gob.mx/es/FOVISSSTE/Cambios_de_Modalidad
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Tradicionales
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Subsidio
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Pensionados
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Conyugales
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Aliados
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Respaldados
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Respaldados_M
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_en_Pesos
  • http://fovissste.gob.mx/es/FOVISSSTE/Herramientas_Generales
  • http://fovissste.gob.mx/es/FOVISSSTE/Buscador_Entidades
  • http://fovissste.gob.mx/es/FOVISSSTE/Normatividad_en_Materia_de_Transparencia
  • http://fovissste.gob.mx/es/FOVISSSTE/Comite_de_Informacion
  • http://fovissste.gob.mx/es/FOVISSSTE/Transparencia_Focalizada
  • http://fovissste.gob.mx/es/FOVISSSTE/Recomendaciones_dirigidas_al_FOVISSSTE
  • http://fovissste.gob.mx/es/FOVISSSTE/Estudios_y_Opiniones
  • http://fovissste.gob.mx/es/FOVISSSTE/Seguimiento_a_Programas_Sectoriales
  • http://fovissste.gob.mx/es/FOVISSSTE/TRC_Mecanismos_Participacion_Ciudadana
  • http://fovissste.gob.mx/es/FOVISSSTE/Aviso_tradicional_2014
  • http://fovissste.gob.mx/es/FOVISSSTE/Seguro_contra_desastres
  • http://fovissste.gob.mx/es/FOVISSSTE/COMUNICADO_A_DESARROLLADORES_2014
  • http://fovissste.gob.mx/es/FOVISSSTE/Aclara_tus_dudas
  • http://fovissste.gob.mx/es/FOVISSSTE/Creditos_Hipotecarios
  • http://fovissste.gob.mx/es/FOVISSSTE/Directorios_Departamentos_Vivienda
  • http://fovissste.gob.mx/es/FOVISSSTE/Curso_de_Educacion_Financiera
  • http://fovissste.gob.mx/es/FOVISSSTE/Tus_Derechos_int
  • http://fovissste.gob.mx/es/FOVISSSTE/Derecho_a_un_Credito_Hipotecario
  • http://fovissste.gob.mx/es/FOVISSSTE/Seguridad_Juridica
  • http://fovissste.gob.mx/es/FOVISSSTE/Seguro_de_Vida
  • http://fovissste.gob.mx/es/FOVISSSTE/Manual_de_Siniestro
  • http://fovissste.gob.mx/es/FOVISSSTE/Devolucion_de_la_Subcuenta_de_Vivienda
  • http://fovissste.gob.mx/es/FOVISSSTE/Marcaje_y_Desmarcaje_de_la_Subcuenta_deVivienda
  • http://fovissste.gob.mx/es/FOVISSSTE/Subcuenta_del_Fondo_de_la_Vivienda
  • http://fovissste.gob.mx/es/FOVISSSTE/Cuenta_SAR
  • http://fovissste.gob.mx/es/FOVISSSTE/Preguntas_Frecuentes_Sobre_el_Primer_Pago
  • http://fovissste.gob.mx/es/FOVISSSTE/Simulador_de_Creditos_Respalda2
  • http://fovissste.gob.mx/es/FOVISSSTE/Constancias_de_pagos_y_retenciones
  • http://fovissste.gob.mx/es/FOVISSSTE/Estado_de_Tramite_de_tu_Solicitud_de_Credito
  • http://fovissste.gob.mx/es/FOVISSSTE/Certificacion_MEG
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

fovissste.gob.mx on an iPhone
fovissste.gob.mx on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 9 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Your website does not have a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Your website does not have a favicon.

Add a favicon to improve your brand's visibility.

As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

55.4 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.26 second(s) (214.42 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: Missing

Detected: Spanish


You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
fovissste.com Expires 5 months ago
fovissste.net Available. Register it now!
fovissste.org This domain is booked
fovissste.info Available. Register it now!
fovissste.biz Available. Register it now!
fovissste.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
dovissste.gob.mx Available. Register it now!
fivissste.gob.mx Available. Register it now!
focissste.gob.mx Available. Register it now!
fovussste.gob.mx Available. Register it now!
fovissete.gob.mx Available. Register it now!
foviswste.gob.mx Available. Register it now!
f9vissste.gob.mx Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


90%    90%

Vendor reliability

90%    90%


90%    90%

Child safety

95%    95%

This ‪‬‬data is provided by WOT™.


Server Uptime

Upgrade now and get notified when fovissste.gob.mx goes down.
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Server IP

Server location: MONTERREY


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Perfect, your website does not use inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Too bad, your website does not take advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 1 Errors, 3 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax


XHTML 1.0 Strict


The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: ISO-8859-1


Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Fovissste Facebook Page

Talking About15,642


Government Organization
Somos una Institución con más de 40 años de establecer y operar el sistema de financiamiento para el otorgamiento de los créditos hipotecarios.
Nuestra misión es satisfacer la demanda de créditos para vivienda de los trabajadores al servicio del Estado, y mantener el valor real de sus aportaciones para procurarles un nivel de vida digno, al momento de su retiro.
Meta Description
Con vocación social y un gran sentido de responsabilidad como organismo público. Tel: 01 800 36 84 783 http://www.fovissste.gob.mx
Miguel Noreña N° 28, Col.San José Insurgentes, Del. Benito Juárez, Mexico City
01 800 3684 783
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @fovissste is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

6 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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SERP Checker

Google™ Ranking

Upgrade to monitor fovissste.gob.mx’s Google ranking for custom keywords
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Traffic Estimations

High    High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

60,230th most visited website in the World

1,016th most visited website in  Mexico


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Mexico fovissste.com.mx This domain is booked
United States fovissste.us Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.