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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
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Selinsgrove (PA)
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SEO

Title Tag

FUSAI

Length: 5 character(s) (48 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

FUSAI es una organización sin fines de lucro, organizada bajo los principios de una Fundación Patrimonial, cuya misión es promover y apoyar el desarrollo de empresas efectivas, con o sin fines de lucro.

Length: 202 character(s) (1,176 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

FUSAI

fusai.org.sv/

FUSAI es una organización sin fines de lucro, organizada bajo los principios de una Fundación Patrimonial, cuya misión es promover y apoyar el desarrollo de ...

Mobile Version

fusai.org.sv

FUSAI

FUSAI es una organización sin fines de lucro, organizada bajo los principios de una Fundación Patrimonial, cuya misión es ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
6 14 11 15 9
<H1> Pioneros Sociales apoyando la inclusión
<H1> IMPULSANDO LA CREACIÓN DE EMPRESAS EFECTIVAS
<H1> Potenciando el Desarrollo local mediante
<H1> Empresas & Instituciones impulsadas por FUSAI
<H1>
<H1> SUSCRÍBETE A NUESTRO BOLETÍN
<H2> a través de la innovación en los mercados
<H2> Apoyo Integral Inversiones
<H2> Integral El Salvador
<H2> Integral Guatemala
<H2> Fondo Pro Hábitat
<H2> Programa Solidario Comunitario
<H2> AIMI PYME
<H2> PuntoTransacciones
<H2> Conecta 2
<H2> Centro de Capacitación
<H2> Tesimonio ADESCO
<H2> Margoth Alfaro
<H2> Erick Antonio Romera
<H2> Bernarda del Carmen Aguilar y Mario de Jesús Aguilar
<H3> Inicio
<H3> Acerca de Nosotros
<H3> Nuestros Proyectos
<H3> Empresas FUSAI
<H3> Historias de Éxito
<H3> Publicaciones
<H3> Multimedia
<H3> Contáctenos
<H3> Salir
<H3> VISIÓN
<H3> MISIÓN
<H4> MEMORIAS DE LABORES
<H4> Convertirse en un referente nacional e internacional sobre el montaje y desarrollo de empresas, con y sin fines de lucro, sostenibles y efectivas, que se caractericen por la generación de nuevas e innovadoras respuestas al combate de la pobreza, mediante el desarrollo de modelos de intervención y de negocios sostenibles y rentables, amigables con el medio ambiente.
<H4>
<H4> Promover la inclusión social, impulsando la creación de empresas efectivas, que satisfagan la demanda de productos y servicios de las familias de la base de la pirámide social.
<H4>
<H4> Microfinanzas
<H4> Red de Negocios Empresariales y Moneda de Intercambio Interna
<H4> Vivienda y Hábitat Popular
<H4> Servicios de Desarrollo Empresarial para MIPYMES
<H4> Proyecto Joya de Tomasico, Departamento de Usulután.
<H4> Proyecto Nuevo Jerusalén, Municipio de San Ramón, Departamento de Cuscatlán
<H4> Proyecto Cañaverales, Departamento de San Vicente.
<H4> Proyecto El Playón, Municipio de Tecoluca, Departamento de San Vicente.
<H4> INFORMACIÓN DE CONTACTO
<H4> SÍGUENOS
<H5> Somos propietarias, la casa y la comunidad la construimos con nuestro sudor, así que hemos demostrado que podemos cambiar el futuro y superar la pobreza, con dificultades pero vamos pagando el crédito. Tenemos una casita con lo necesario pero falta mucho por que la comunidad prospere. Hace falta fuentes de empleo porque tenemos una deuda que pagar. Los que han logrado pagar el lote tienen abiertas las puertas del crédito.
<H5>
<H5> Gracias a FPH tengo una casa digna y pagarla con esfuerzo propio. Me ahorro lo que antes pagaba de alquiler y eso lo destino para otras necesidades del hogar. Los pobres también podemos pagar y tener algo, pero siempre se debe tratar a la gente con dignidad.
<H5>
<H5> El FPH me ayudó mucho, ahora tengo algo que dejarle a mis hijos. Lo que falta aquí es trabajo, escuela, casa comunal y zonas recreativas para que los jóvenes no se metan en problemas.
<H5>
<H5> Nos venimos a vivir en unas champas por casi un año mientras salía el proyecto, no teníamos nada, ni para comer porque los cultivos estaban lejos y aquí nadie nos alquilaba tierra. Somos mujeres solas y nos costo pagar el crédito. Ahora gracias a FPH somos propietarias. Ya tenemos luz y agua, aunque no tenemos trabajo seguimos luchando.
<H5>
<H5>
and 52 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

fusai.org.sv currently has 6 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • empresas 6
  • proyecto 5
  • nuestro 4
  • social 4
  • desarrollo 4
  • integral 4
  • san 4
  • pagar 4
  • casa 4
  • departamento 4
  • fusai 3
  • servicios 3
  • inclusión 3
  • fph 3
  • salvador 3
  • hábitat 3
  • falta 3
  • crédito 3
  • creación 3
  • efectivas 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 19 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.fusai.org.sv or fusai.org.sv is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

fusai.org.sv on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

fusai.org.sv

Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: Spanish

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
fusai.com Expires in 3 months
fusai.net Expires 2 years ago
fusai.org Available. Register it now!
fusai.info Available. Register it now!
fusai.biz Available. Register it now!
fusai.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
fusaii.org.sv Available. Register it now!
fysai.org.sv Available. Register it now!
fsai.org.sv Available. Register it now!
fusa8.org.sv Available. Register it now!
fussi.org.sv Available. Register it now!
fussai.org.sv Available. Register it now!
fjsai.org.sv Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

192.185.194.87

Server location: Houston

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.websitewelcome.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 10 months ago.

The certificate issuer is COMODO CA Limited.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
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Facebook Page

Cover picture of the FUSAI Facebook Page

Were here288

Talking About2

Checkins288

URL
Name
FUSAI
About
Organización sin fines de lucro.
Mission
La Misión de la Fundación es " PROMOVER LA INCLUSION SOCIAL, IMPULSANDO LA CREACION DE EMPRESAS EFECTIVAS, QUE SATISFAGAN LA DEMANDA DE PRODUCTOS Y SERVICIOS DE LAS FAMILIAS DE LA BASE DE LA PIRAMIDE SOCIAL"
Company overview
Fusai es una organización sin fines de lucro, organizada bajo los principios de una Fundación Patrimonial.
Meta Description
Hasta la fecha, varios de los programas y proyectos que Fusai ha venido impulsando, se han convertido en empresas o instituciones especializadas, que se gestionan bajo principios de gestión empresarial y sostenibilidad económica, social y ambiental.
General information
La aspiración de Fusai es "Ser la principal organización nacional de desarrollo autofinanciable, en la implementación, generación e innovación de modelos de intervención y de negocios, que a través de empresas sostenibles fortalezcan y mejoren significativamente las estrategias y programas nacionales que apoyan la mejora de vida de las familias más pobres".
Address
San Salvador
El Salvador
Phone
Tel/Fax: 2555-1000/2555-1005
Great, your brand's Facebook page is linking to fusai.org.sv.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @FUSAI is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
7
Tweets
1
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to fusai.org.sv. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor fusai.org.sv’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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