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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Gabz Tool Mart | Tools and Machinery

Length: 36 character(s) (273 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for gabztoolmart.co.bw is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
10 5 2 0 0
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H1> BUY ONLINE
<H2> Tools and Machinery
<H2> Tools and Machinery
<H2> Tools and Tips
<H2> Shop Online
<H2> Contact Us
<H3> Your One Stop Machinery Shop
<H3> What we have in store
and 14 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • online 13
  • order 11
  • delivery 10
  • nationwide 10
  • tools 9
  • machinery 6
  • tool 5
  • equipments 4
  • gabz 3
  • mart 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 10 images on gabztoolmart.co.bw. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.gabztoolmart.co.bw and gabztoolmart.co.bw as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.gabztoolmart.co.bw and gabztoolmart.co.bw to the same URL. It is crucial that you fix this.

Use the to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for gabztoolmart.co.bw but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at gabztoolmart.co.bw/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

gabztoolmart.co.bw on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Usability

URL

www.gabztoolmart.co.bw

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Your website does not have a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

gabztoolmart.co.bw currently does not specify a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also shows favicons in a page's search snippet in mobile search results.

Without a specified favicon, Google will show the default icon in its mobile search results. You can see an example of this in gabztoolmart.co.bw's Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Add a Favicon

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
gabztoolmart.com Available. Register it now!
gabztoolmart.net Available. Register it now!
gabztoolmart.org Available. Register it now!
gabztoolmart.info Available. Register it now!
gabztoolmart.biz Available. Register it now!
gabztoolmart.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
fabztoolmart.co.bw This domain is booked
gzbztoolmart.co.bw This domain is booked
gavztoolmart.co.bw This domain is booked
gabxtoolmart.co.bw This domain is booked
yabztoolmart.co.bw This domain is booked
gabztoolmary.co.bw This domain is booked
gabztooomart.co.bw This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when gabztoolmart.co.bw goes down.
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Server IP

196.45.164.18

Server location: Gaborone

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for gabztoolmart.co.bw.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with gabztoolmart.co.bw and add a CTA to really maximize your social media marketing efforts.

Local

Local Directories

Upgrade to see the latest reviews of gabztoolmart.co.bw in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor gabztoolmart.co.bw’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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