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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Gear4music | Magasin d’Instruments & Équipements de Musique

Length: 59 character(s) (462 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Achetez des instruments de musique chez Gear4music. Choisissez parmi une vaste gamme de guitares acoustiques et électriques, kits de batterie, pianos numériques et autres. Nous stockons des équipements de musique et de studio de marques telles que Yamaha, Korg, Fender ou encore Roland, disponibles pour commande dans notre boutique de musique en ligne.

Length: 353 character(s) (2,147 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version


Gear4music | Magasin d’Instruments & Équipements de Musique

Achetez des instruments de musique chez Gear4music. Choisissez parmi une vaste gamme de guitares acoustiques et électriques, kits de batterie, pianos ...

Mobile Version


Gear4music | Magasin d’Instruments & Équipements de Musique

Achetez des instruments de musique chez Gear4music. Choisissez parmi une vaste gamme de guitares acoustiques et ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 12 19 126 0
<H2> Catégories d'Instruments de Musique
<H2> Nous Contacter
<H2> Pages de nos plus grandes marques
<H2> Guitares
<H2> Batteries
<H2> Claviers
<H2> Orchestre
<H2> Studio
<H2> Sonos
<H2> A propos de Gear4music.com
<H2> Utilisation de cookie
<H3> BDK-1, Kit de Batterie pour Débutant de Taille Standard par Gear4music, Rouge
<H3> Guitare Électrique LA + Pack Ampli, Sunburst
<H3> Casio CDP S100 Piano Numérique, Noir
<H3> Yamaha APX600FM, Amber
<H3> Fender LTD '51 Telecaster PJ, Blackguard Blonde
<H3> Bureau de studio sur 3 niveaux Pro Audio par Gear4music, 8U
<H3> Pack avec Mini-Projecteurs Sol Party Stroboscope et RVBB Boule de Cristal + Machine à Brouillard par Gear4music
<H3> Alesis Nitro Mesh, Ensemble Complet
<H3> Besson BE165 New Standard Euphonium 4 pistons, Vernis Incolore
<H3> Mackie Thump 15BST Paire d'Enceintes Actives 15'' avec Pieds Gratuits
<H3> Lap Steel Guitare et trépied par Gear4music
<H3> Teenage Engineering OP-Z Synthétiseur & Séquenceur
<H3> Denon MCX8000 Contrôleur DJ pour Serato
<H3> Pack Complet avec Clavier USB MK-7000 par Gear4music
<H3> Steinberg UR22 MkII Interface Audio USB
<H3> Pack guitare classique 3/4, Natural par Gear4music
<H3> Gear4music Limited
<H3> Comptes
<H3> Informations
<H4> Marques de Guitares
<H4> Types de Guitares
<H4> Guitares à tessiture étendue
<H4> Amplis de Guitare
<H4> Amplis de Guitare par Type
<H4> Accessoires pour Amplis
<H4> Accessoires pour Pédales
<H4> Pédales d'Effets
<H4> Accessoires pour guitare
<H4> Déstockage guitares électriques
<H4> Marques de Guitare Acoustique
<H4> Types de guitare acoustique
<H4> Instruments Folkloriques
<H4> Amplis de guitare Acoustique
<H4> Types d'Ampli acoustique
<H4> Accessoires d'Ampli
<H4> Accessoires pour Pédales
<H4> Pédales d'Effets Acoustiques
<H4> Accessoires
<H4> Déstockage guitares acoustiques
<H4> Marques de Basse
<H4> Types de Basse
<H4> Basses à tessiture étendue
<H4> Marques d'Amplis Basse
<H4> Types d'amplis basse
<H4> Accessoires pour ampli basse
<H4> Accessoires pour Pédales de Basses
<H4> Pédales d'Effets pour Basse
<H4> Accessoires pour Basse
<H4> Déstockage basses
<H4> Kits de Batterie Électronique
<H4> Accessoires de Batterie Électronique
<H4> Pads de Batterie Électronique
<H4> Batterie Hybride
<H4> Kits de Batterie Acoustique
<H4> Types de Kit Acoustique
<H4> Fûts Individuels
<H4> Cymbales
<H4> Caisses claires
<H4> Hardware
<H4> Accessoires de Batterie
<H4> Percussions
<H4> Percussions du Monde
<H4> Percussions sur Cadre
<H4> Percussions à Main
<H4> Percussions de Samba
<H4> Percussions Mélodiques
<H4> Percussions en Déstockage
<H4> Marques de Piano
<H4> Pianos Numériques
<H4> Pianos Acoustiques
<H4> Pianos à Queue
<H4> Marques de Claviers
<H4> Claviers
<H4> Claviers MIDI
<H4> Marques de Synthétiseurs
<H4> Accessoires
<H4> Déstockage pianos & claviers
<H4> Instruments à Vent
<H4> Instruments à Cordes
<H4> Instruments à Cordes Électriques
<H4> Instruments du Monde
<H4> Cuivres
<H4> Percussions
<H4> Accessoires Instruments à Vent
<H4> Accessoires Instruments à Cordes
<H4> Accessoires Cuivres
<H4> Accessoires
<H4> Déstockage produits d'orchestre
<H4> Systèmes de Sonorisation
<H4> Enceintes
<H4> Traitement de Signal
<H4> Microphones
<H4> Systèmes sans-fil
<H4> Monitoring Intra-auriculaire
<H4> Tables de Mixage
<H4> Casques par Type
<H4> Boîtiers de Direct
<H4> Enregistreurs Audionumériques
<H4> Installation Audio
<H4> Accessoires et Équipements de Scène
<H4> Estrades & Armatures
<H4> Éclairage de Scène
<H4> Effets d'Éclairage
<H4> Machines à effets
<H4> Contrôleurs d'Éclairage
<H4> Accessoires d'Éclairage de Scène
<H4> Déstockage équipements live
<H4> Interfaces Audio
<H4> Tables Mixage Audio
<H4> Périphériques Studio
<H4> Enceintes Studio
<H4> Microphones
<H4> Casques & écouteurs de studio
<H4> Ordinateurs
<H4> Contrôleurs
<H4> Logiciels de Musique
<H4> Mobilier de Studio
<H4> Synthétiseurs
<H4> Synthés Modulaires
<H4> Accessoires pour Studio
<H4> Marques de synthés
<H4> Séquenceurs
<H4> Boîtes à Rythmes
<H4> Échantillonneurs
<H4> Accessoires de Synthé
<H4> Équipement Studio en déstockage
<H4> Platines DJ
<H4> Tables de Mixage DJ
<H4> Processeurs d'Effets DJ
<H4> Contrôleurs DJ
<H4> Casques DJ
<H4> Scratch DJ
<H4> DJs Itinérants
<H4> Mobilier pour DJ
<H4> Accessoires Vinyle
<H4> Accessoires DJ
<H4> Marques DJ
<H4> Déstockage Équipement DJ
<H4> Casques d'Écoute
<H4> Audio Portable
<H4> Installation audio
<H4> Hi-Fi
<H4> Home Cinéma
<H4> Audio à Domicile par Marques
<H4> Sélectionnez votre pays et votre langue pour voir les prix et options de livraison locaux.
and 154 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • dave smith instruments 2
  • fender custom shop 2
  • interfaces audio 7
  • 00 comprend 2
  • dw drums 2
  • home cinéma 3
  • audio portable 2
  • lap steel 2
  • caisses claires 7
  • enceintes actives 2
  • installation audio 2
  • pioneer dj 3
  • grosse caisse 2
  • casques dj 7
  • protections auditives 2
  • enceintes dj 2
  • pédales wah 2
  • casques fermés 2
  • guitares classiques 2
  • ik multimedia 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 32 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: French

Detected: French

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.gear4music.fr and gear4music.fr as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.gear4music.fr and gear4music.fr to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 23 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.