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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Trecia Warnholz Trecia Warnholz
Bethesda (MD)
Lori Ulloa Lori Ulloa
Baltimore (MD)


Title Tag

Geef Het Door Reclame | Stickers op Maat

Length: 40 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description



Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview


Keywords Cloud

Keyword Consistency

Alt Attribute

We found 2 images on this web page.

No ALT attributes are empty or missing.


Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

225    225

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

IP Canonicalization


XML Sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Domain Registration


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Mobile Rendering on an iPhone on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Mobile Compatibility

Font Size Legibility

Mobile Viewport

Mobile Speed

Mobile Frameworks




Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Page Size

Load Time


Structured Data Markup

Domain Availability

Typo Availability

Domains (TLD) Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Trust Indicators


Server Uptime

Upgrade now and get notified when goes down.
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Server IP


Speed Tips


W3C Validity



Deprecated HTML

Directory Browsing

Server Signature

SSL Secure

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Not found

The data relating to the Facebook Page is publicly available.

Twitter™ Account

Not found


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page


Local Directories

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Google™ Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Traffic Estimations

Very Low    Very Low

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

7,929,743th most visited website in the World


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

Visitors Localization