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Length: 40 character(s)
Great, your title tag contains between 10 and 70 characters.
Make sure your title tag is explicit and contains your most important keywords.
Be sure that each page has a unique title tag.
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
We found 2 images on this web page.
No ALT attributes are empty or missing.
Good, most or all of your images have alternative text (the alt attribute).
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.
This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.
A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.
As long as the content is relevant and gives essential information, it is a plus to have more of it.
This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.
A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.
Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.
Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.
Good, the URLs look clean.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens as word separators, it does not for underscores.
Great, your website has a favicon.
Resource: Check out this amazing idea for improving the user experience with a special favicon.
Great, we found a Conversion Form on this page.
There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.
We could not find a Print-Friendly CSS
This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.
It is just another way to provide a rich user-experience.
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