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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag


Length: 17 character(s) (139 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 114 20 0 0
<H1> Gertsamtkunstwerk
<H2> Saturday, 02 May 2020
<H2> Friday, 01 May 2020
<H2> Wednesday, 22 April 2020
<H2> Tuesday, 28 January 2020
<H2> Wednesday, 01 January 2020
<H2> Wednesday, 30 October 2019
<H2> Wednesday, 21 August 2019
<H2> Friday, 31 May 2019
<H2> Tuesday, 30 April 2019
<H2> Friday, 18 January 2019
<H2> Thursday, 03 January 2019
<H2> Tuesday, 01 January 2019
<H2> Wednesday, 12 September 2018
<H2> Monday, 10 September 2018
<H2> Friday, 07 September 2018
<H2> Sunday, 02 September 2018
<H2> Saturday, 01 September 2018
<H2> Monday, 27 August 2018
<H2> Gert's Favourites
<H2> Home
<H2> Recent Posts
<H2> Dymchurch
<H2> Romney Marsh
<H2> Canterbury
<H2> Recent Comments
<H2> Fountains
<H2> Royal Military Canal
<H2> Folkestone
<H2> Lake District
<H2> Food and Drink
<H2> Outer London
<H2> Surrey
<H2> Berks, Bucks and Herts
<H2> Old Photos 1980s
<H2> Sussex
<H2> Sale and Altrincham
<H2> Wandle Way
<H2> Jersey
<H2> Water Fowl
<H2> Nottinghamshire
<H2> Dulwich Park
<H2> Northumberland
<H2> Niagara Falls 1989 and 1999
<H2> Cyprus
<H2> Valencia
<H2> Yorkshire
<H2> Wandsworth Common
<H2> Boring
<H2> Battersea Park
<H2> Dorset
<H2> Egypt
<H2> Cornwall
<H2> Other People's Homes
<H2> People
<H2> Kent
<H2> Tooting Commons
<H2> Streatham
<H2> Kos
<H2> Cotswolds
<H2> Lambeth Country Show
<H2> Scotland
<H2> Steam
<H2> London 2012
<H2> Stratford
<H2> Cheshire
<H2> London
<H2> Barcelona
<H2> Berlin
<H2> Whitstable
<H2> Crete
<H2> Wimbledon
<H2> Cuba
<H2> Clapham
<H2> Goa
<H2> Helicopter Ride
<H2> Nunhead and West Norwood Cemeteries
<H2> Old Photos 1990 - 2000
<H2> Spring
<H2> Brixton
<H2> Performance
<H2> Essex
<H2> Hampton Court
<H2> Autumn
<H2> Winter
<H2> Hampshire
<H2> Israel
<H2> Costa Blanca
<H2> Madrid
<H2> Mojacar
<H2> Elephants
<H2> New York
<H2> Brockwell Park
<H2> Cityscape
<H2> Trooping the Colour
<H2> Wetlands
<H2> Boats and ships
<H2> Summer
<H2> Windsor
<H2> Kew Gardens
<H2> Paris
<H2> USA and Canada 99
<H2> Naked statues
<H2> Bush visits London
<H2> Sweet Chariot
<H2> Archives
<H2> Notes
<H2> Comments
<H2> Translator
<H2> Powered by...
<H2> Twitter Updates
<H2> Categories
<H2> bookmarks
<H2> May 2020
<H3> Walk behind Dymchurch
<H3> Littlestone Lockdown
<H3> Government Sanctioned Walk
<H3> St Thomas Becket Church Fairfield
<H3> Christmas at the City of London
<H3> Gert's Teabreak Guide to General Election 2019
<H3> Hythe Venetian Fete 2019
<H3> May Garden
<H3> April Garden
<H3> Old Romney and Ivychurch
<H3> Canal and giraffes
<H3> New Year's Denge
<H3> Dover Transport Museum
<H3> Alice and the Hatter, Canterbury
<H3> Canterbury Cathedral
<H3> Battle of Britain Memorial Capel le Ferne
<H3> Folkestone View
<H3> The Tiger at Stowting
<H3> Ivychurch: The Bell and St George's
<H3> Days of Syn
and 132 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • hythe venetian fete 2019 2
  • romney marsh permalink comments 4
  • nuclear power station 2
  • hythe venetian fete 3
  • magazine free recipes 2
  • st thomas becket 3
  • wild animal park 3
  • general election 2019 2
  • royal military canal 3
  • government sanctioned walk 2
  • sea permalink comments 2
  • dymchurch permalink comments 2
  • st george 3
  • dover transport museum 2
  • st thomas 5
  • 18th century 3
  • permalink comments 20
  • september 2018 13
  • thomas becket 4
  • thomas beckett 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 540 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.

Here are some tips for multilingual websites:

Declare the language used

Web Feeds

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.
and 53 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering on an iPhone on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a rel="author" href="">Gert</a> 44x25 <a class="entry-comments" href="
<a class="asset-img-link" href=" 324x15 <a class="asset-img-link" href="
<a class="asset-img-link" href=" 324x15 <a class="asset-img-link" href="
<a class="asset-img-link" href=" 324x15 <a class="asset-img-link" href="
<a rel="author" href="">Gert</a> 44x25 <a class="entry-comments" href="
<a class="asset-img-link" href=" 307x30 <a class="asset-img-link" href="
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

We didn't detect any items on your webpage

Get started using vocabulary and marking up your webpage. is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol



Missing 'og:description'

og:type blog
og:title Gertsamtkunstwerk
og:site_name Gertsamtkunstwerk
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

We didn't detect any Twitter Card tags on your webpage

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 2 months.

The certificate issuer is CloudFlare, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 537 uncached asset(s) listed below.

URL Freshness lifetime
/.a/6a00e551ef630088340263ec164df0200c-500wi Expiration not specified
/.a/6a00e551ef630088340263e9449740200b-500wi Expiration not specified