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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag


Length: 10 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview - Great Brands and More Ways to Pay

Get Shopping! Gettington offers thousands of name brand products with three ways to pay. Check out your Goodie Bag for great offers each week.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 10 11 8 0
<H2> up to 50% OFF*
<H2> up to 50% OFF*
<H2> 50% OFF*
<H2> up to 50% OFF*
<H2> up to 30% OFF*
<H2> up to 50% OFF*
<H2> starting at $29.99
<H2> up to 30% OFF*
<H2> up to 40% OFF*
<H3> Hello. Sign In
<H3> Safavieh
<H3> Spring Cleaning
<H3> The 50% OFF Shop
<H3> Headphone Heaven
<H3> Get Outside
<H3> Baby Event
<H3> Make Over Your Home
<H3> Jewelry for Mom's Day
<H3> Watches for Him
<H3> Jessica Simpson
<H4> My Account
<H4> About Gettington
<H4> About Gettington
<H4> Customer Service
<H4> Customer Service
<H4> Payment Options
<H4> Payment Options
<H4> Get Great Deals!
and 26 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • baby 21
  • shoes 14
  • furniture 13
  • featured 13
  • kids 12
  • storage 12
  • clothing 12
  • accessories 11
  • departments 11
  • watches 10

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
baby 21
shoes 14
furniture 13
featured 13
kids 12
Keywords (2 words) Freq Title Desc <H>
featured categories 9
arts crafts 5
top rated 4
customer service 4
baby clothes 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 28 images on this web page.

14 ALT attributes are empty or missing.$fhtnavicon$$fhtnavicon$$fhtnavicon$$fhtnavicon$$fhtnavicon$$fhtnavicon$$thumbnail300$&hei=240&wid=180$thumbnail300$&hei=180&wid=180$thumbnail300$&hei=160&wid=160$thumbnail300$&hei=150&wid=150$thumbnail300$&hei=220&wid=180
and 9 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

30,660    30,660

We've discovered 30,660 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.,%20Overstocks%20&%20More/Fashion%20&%20Beauty/Mcatp/cat_11377/11262.uts,%20Overstocks%20&%20More/Fashion%20&%20Beauty/Handbags%20&%20Accessories/Mcatp/cat_11377/Mcatg/cat_11262/11267.uts,%20Overstocks%20&%20More/Fashion%20&%20Beauty/Health%20&%20Beauty/Mcatp/cat_11377/Mcatg/cat_11262/11263.uts,%20Overstocks%20&%20More/Fashion%20&%20Beauty/Jewelry/Mcatp/cat_11377/Mcatg/cat_11262/11269.uts,%20Overstocks%20&%20More/Fashion%20&%20Beauty/Men/Mcatp/cat_11377/Mcatg/cat_11262/11268.uts,%20Overstocks%20&%20More/Fashion%20&%20Beauty/Women/Mcatp/cat_11377/Mcatg/cat_11262/11266.uts,%20Overstocks%20&%20More/For%20the%20Home/Mcatp/cat_11377/11264.uts,%20Overstocks%20&%20More/For%20the%20Home/Bed%20&%20Bath/Mcatp/cat_11377/Mcatg/cat_11264/11271.uts,%20Overstocks%20&%20More/For%20the%20Home/Furniture%20&%20Decor/Mcatp/cat_11377/Mcatg/cat_11264/11265.uts,%20Overstocks%20&%20More/For%20the%20Home/Home%20Improvement%20&%20Pets/Mcatp/cat_11377/Mcatg/cat_11264/11270.uts,%20Overstocks%20&%20More/For%20the%20Home/Kitchen%20&%20Dining/Mcatp/cat_11377/Mcatg/cat_11264/11272.uts,%20Overstocks%20&%20More/Kids%20&%20Baby/Mcatp/cat_11377/11273.uts,%20Overstocks%20&%20More/Sports%20&%20Electronics/Mcatp/cat_11377/11274.uts,%20Overstocks%20&%20More/Sports%20&%20Electronics/Electronics/Mcatp/cat_11377/Mcatg/cat_11274/11275.uts,%20Overstocks%20&%20More/Sports%20&%20Electronics/Sports%20&%20Outdoors/Mcatp/cat_11377/Mcatg/cat_11274/11276.uts,%20Tea%20&%20Espresso%20/Mcatp/cat_4008/6177.uts,%20Bins%20&%20Boxes/Mcatp/cat_5694/Mcatg/cat_4312/8733.utsécor/Mcatp/cat_5694/4003.utsécor/Art%20&%20Wall%20Décor/Mcatp/cat_5694/Mcatg/cat_4003/4676.utsécor/Decorative%20Pillows/Mcatp/cat_5694/Mcatg/cat_4003/4490.utsécor/Lighting%20&%20Ceiling%20Fans/Mcatp/cat_5694/Mcatg/cat_4003/4258.utsécor/Mirrors/Mcatp/cat_5694/Mcatg/cat_4003/4612.utsécor/Rugs%20&%20Floor%20Coverings/Mcatp/cat_5694/Mcatg/cat_4003/4276.utsécor/Window%20Treatments/Mcatp/cat_5694/Mcatg/cat_4003/4291.utsécor/Mcatp/cat_5694/Mcatg/cat_3998/8345.uts,%20Saunas%20&%20Hot%20Tubs/Mcatp/cat_4013/9222.uts