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SEO

Title Tag

Helmholtz-Zentrum Geesthacht Zentrum für Materialforschung und Küstenforschung

Length: 78 character(s) (599 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Am Helmholtz-Zentrum Geesthacht, mit seinen Standorten Geesthacht und Teltow, engagieren sich rund 1.000 Mitarbeiterinnen und Mitarbeiter in den Bereichen Materialforschung, Küstenforschung sowie der Regenerativen Medizin.

Length: 222 character(s) (1,345 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Helmholtz-Zentrum Geesthacht Zentrum für Materialforschung und Küste...

https://www.hzg.de/

Am Helmholtz-Zentrum Geesthacht, mit seinen Standorten Geesthacht und Teltow, engagieren sich rund 1.000 Mitarbeiterinnen und Mitarbeiter in den Bereichen ...

Mobile Version

https://www.hzg.de

Helmholtz-Zentrum Geesthacht Zentrum für Materialforschung und ...

Am Helmholtz-Zentrum Geesthacht, mit seinen Standorten Geesthacht und Teltow, engagieren sich rund 1.000 Mitarbeiteri...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 17 0 0 0
<H2> Live-Einblicke in die Elementarwelt führen zu Durchbrüchen in der Materialforschung
<H2> 1,5°C IPCC-Sonderbericht veröffentlicht - eine erste Einschätzung
<H2> Weichen stellen für Anpassungen: Der IPCC-Sonderbericht über 1,5 °C globale Erwärmung
<H2> wissen schafft nutzen
<H2> in2science #6
<H2> Verständliche Wissenschaft
<H2> Veranstaltungen
<H2> Forschungsthema
<H2> Forschungsthema
<H2> Forschungsthema
<H2> Service der Forschung
<H2> Service der Forschung
<H2> Schülerlabor Quantensprung
<H2> Forschungsergebnisse
<H2> Alumni
<H2> HZG im Dialog
<H2> Mediathek
and 14 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • materialien und verfahren 2
  • service der forschung 2
  • institut für küstenforschung 2
  • climate service center 5
  • hzg im dialog 2
  • institut für biomaterialforschung 2
  • institut für polymerforschung 2
  • institut für werkstoffforschung 3
  • helmholtz-zentrum geesthacht 4
  • für zukunftsweisende entscheidungen 2
  • wissen schafft nutzen 2
  • metallische biomaterialien 3
  • und öffentlichkeitsarbeit 2
  • zur navigation 2
  • für leichtbau 2
  • intranet 2
  • einrichtungen 3
  • membranen 2
  • aktuelles 1
  • materialien durchleuchten 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 53 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.gkss.de and gkss.de as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.gkss.de and gkss.de to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked gkss.de/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.hzg.de/cms10/campus_career/students_pupils/index.php.de
https://www.hzg.de/public_relations_media/rss/index.php.de
https://www.hzg.de/cms10/science/materialien_verfahren/index.php.de
https://www.hzg.de/cms10/science/medizinischer_fortschritt/index.php.de
https://www.hzg.de/cms10/science/kuestenregionen_analysieren/index.php.de
https://www.hzg.de/cms10/science/materialien_durchleuchten/index.php.de
https://www.hzg.de/cms10/science/klimawissen_vermitteln/index.php.de
https://www.hzg.de/cms10/science/eu_projects/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/materials_mechanics/index.php.de
https://www.hzg.de/cms10/institutes_platforms/ace/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/materials_technology/index.php.de
https://www.hzg.de/cms10/institutes_platforms/hydrogen_hechnology_centre/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/physical_metallurgy/index.php.de
https://www.hzg.de/cms10/institutes_platforms/gems/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/magnesium_technology/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/metallic_biomaterials/index.php.de
https://www.hzg.de/cms10/institutes_platforms/coastal_research/index.php.de
https://www.hzg.de/cms10/institutes_platforms/coastal_research/biogeochemistry_in_coastal_seas/index.php.de
https://www.hzg.de/cms10/institutes_platforms/coastal_research/operational_systems/index.php.de
https://www.hzg.de/cms10/institutes_platforms/cosyna/index.php.de
https://www.hzg.de/cms10/institutes_platforms/coastal_research/system_analysis/index.php.de
https://www.hzg.de/cms10/institutes_platforms/polymer_research/index.php.de
https://www.hzg.de/cms10/institutes_platforms/polymer_research
https://www.hzg.de/cms10/institutes_platforms/polymer_technology_centre/index.php.de
https://www.hzg.de/cms10/institutes_platforms/biomaterial_science/index.php.de
https://www.hzg.de/cms10/about_us/overview/index.php.de
https://www.hzg.de/cms10/about_us/visit_us/index.php.de
https://www.hzg.de/cms10/about_us/organisation/contact/index.php.de
https://www.hzg.de/cms10/about_us/organisation/index.php.de
https://www.hzg.de/cms10/campus_career/who_we_are/index.php.de
https://www.hzg.de/cms10/campus_career/vacencies/index.php.de
https://www.hzg.de/cms10/campus_career/berufsausbildung/index.php.de
https://www.hzg.de/cms10/campus_career/quantensprung/index.php.de
https://www.hzg.de/cms10/campus_career/library/index.php.de
https://www.hzg.de/cms10/public_relations_media/news/index.php.de
https://www.hzg.de/cms10/public_relations_media/events/index.php.de
https://www.hzg.de/cms10/public_relations_media/contact_person/index.php.de
https://www.hzg.de/cms10/public_relations_media/infomaterial/index.php.de
https://www.hzg.de/cms10/public_relations_media/hzg_im_dialog/index.php.de
https://www.hzg.de/cms10/public_relations_media/presseecho/index.php.de
https://www.hzg.de/cms10/public_relations_media/news/078209/index.php.de
https://www.hzg.de/cms10/public_relations_media/news/078113/index.php.de
https://www.hzg.de/cms10/public_relations_media/news/078016/index.php.de
https://www.hzg.de/cms10/public_relations_media/magazine/index.php.de
https://www.hzg.de/cms10/ms/verstaendliche_wissenschaft/index.php.de
https://www.hzg.de/cms10/public_relations_media/events/075474/index.php.de
https://www.hzg.de/cms10/public_relations_media/events/076935/index.php.de
https://www.hzg.de/cms10/public_relations_media/events/076937/index.php.de
https://www.hzg.de/public_relations_media/events/index.php.de
https://www.hzg.de/cms10/institutes_platforms/materials_research/metallic_biomaterials/structure_research/index.php.de
https://www.hzg.de/cms10/campus_career/library/recherche/index.php.de
https://www.hzg.de/cms10/campus_career/library/recherche/datenbanken/index.php.de
https://www.hzg.de/cms10/campus_career/library/publications/index.php.de
https://www.hzg.de/cms10/campus_career/alumni/index.php.de
https://www.hzg.de/cms10/public_relations_media/hzg_im_dialog/dialogpartner/index.php.de
https://www.hzg.de/cms10/public_relations_media/hzg_im_dialog/besichtigung/index.php.de
https://www.hzg.de/cms10/public_relations_media/hzg_im_dialog/downloads/index.php.de
https://www.hzg.de/cms10/public_relations_media/media/index.php.de?ref=67122
https://www.hzg.de/cms10/public_relations_media/media/index.php.de?ref=67169
https://www.hzg.de/cms10/public_relations_media/media/index.php.de?ref=65144
https://www.hzg.de/cms10/public_relations_media/media/index.php.de?ref=63134
https://www.hzg.de/cms10/public_relations_media/media/index.php.de?ref=60950
https://www.hzg.de/cms10/public_relations_media/media/index.php.de?ref=59953
https://www.hzg.de/cms10/campus_career/equal_opportunities/index.php.de
https://www.hzg.de/cms10/science/eu_projects/index.php.en
https://www.hzg.de/cms10/public_relations_media/imprint/index.php.de
https://www.hzg.de/cms10/public_relations_media/imprint/privacy_policy/index.php.de
and 63 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.hzg.de/cms10/campus_career/students_pupils/index.php.de as all one word. Use hyphens in your URLs instead: https://www.hzg.de/cms10/campus-career/students-pupils/index.php.de.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

gkss.de on an iPhone
gkss.de on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

gkss.de

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: German

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
gkss.com Expires in a month
gkss.net Expires 5 months ago
gkss.org Expires 5 months ago
gkss.info Expires 3 months ago
gkss.biz Available. Register it now!
gkss.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
goss.de This domain is booked
bkss.de This domain is booked
gkds.de This domain is booked
gksss.de Available. Register it now!
gkzs.de Available. Register it now!
fkss.de This domain is booked
ykss.de This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

141.4.217.238

Server location: Geesthacht

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires in a year.

The certificate issuer is Verein zur Foerderung eines Deutschen Forschungsnetzes e. V..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for gkss.de.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with gkss.de and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @GKSS is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
8
Tweets
0
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to gkss.de. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of gkss.de in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor gkss.de’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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