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Marketing Checklist

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Jessica Lewis Jessica Lewis
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SEO

Title Tag

Create an online store with Goodsie. It's professional, stylish and free to start!

Length: 82 character(s)

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HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Goodsie’s store builder is the most simple, stylish and affordable way to create an online store. No code is needed and it's free to get started. Create an online shop now!

Length: 172 character(s)

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Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Create an online store with Goodsie. It's professional, stylish and free to start!

goodsie.com/

Goodsie’s store builder is the most simple, stylish and affordable way to create an online store. No code is needed and it's free to get started. Create...

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 12 19 0 0
<H1> Modern e-commerce software with style. Create a professional commerce presence without knowing HTML.
<H2> The most flexible and powerful online store builder
<H2> Stunning themes to get you started
<H2> A Variety of E-Commerce Payment Gateways
<H2> Mobile Commerce
<H2> Email Marketing Integrated in Your Online Store
<H2> Sales Analytics for Your Online Store
<H2> Affordable Pricing
<H2> Standard
<H2> Premium
<H2> Enterprise
<H2> Features Included With Every Plan
<H2> Selected Press
<H3> Custom Domain
<H3> No Hosting Limits
<H3> Variety of Payment Gateways
<H3> Friendly Customer Support
<H3> Online Store Builder
<H3> Multi-Channel Presence
<H3> Stunning Template Gallery
<H3> Expansive Web Font Library
<H3> Drag & Drop, Modular Design
<H3> Real-Time, Point & Click
<H3> Unique Visual CSS Interface
<H3> Pixel Level Access
<H3> What is Goodsie?
<H3> Can I use my own domain name?
<H3> Are there any limits on the number of products I can add? How about bandwidth?
<H3> Does Goodsie charge transaction fees?
<H3> What payment methods does Goodsie support?
<H3> What if my business is based outside of the U.S.?
<H3> I have another question that isn't listed here. How do I learn more?
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • goodsie 14
  • store 13
  • e-commerce 13
  • email 11
  • online 10
  • system 9
  • sales 8
  • mobile 8
  • create 7
  • analytics 7
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

[YAML: keywords] Freq Title Desc <H>
goodsie 14
store 13
e-commerce 13
email 11
online 10
Keywords (2 words) Freq Title Desc <H>
online store 7
payment gateways 5
email marketing 4
customer support 4
targeted email 4
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 16 images on this web page.

11 ALT attributes are empty or missing.

  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_mask.png
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_1.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_2.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_3.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_4.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_5.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_6.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_7.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_8.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_9.jpg
  • http://d1bn1ndebsjcoa.cloudfront.net/a577d1b/images/home/home_example_10.jpg
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

76,114    76,114
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.goodsie.com and goodsie.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.goodsie.com and goodsie.com to the same site.

Redirect non-www to www

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 8 years ago

Expires in 9 months

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile-friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering

goodsie.com on an iPhone
goodsie.com on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

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The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name=”viewport” content=”width=device-width, initial-scale=1.0”>.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Minify JavaScript

Minify HTML

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Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

goodsie.com

Length: 7 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

56.6 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.03 second(s) (1,909.66 kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: Missing

Detected: English

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Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
goodsie.net Expires 2 months ago
goodsie.org This domain is booked
goodsie.info This domain is booked
goodsie.biz Expires 22 days ago
goodsie.eu Available. Register it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
goodaie.com Available. Register it now!
goosie.com This domain is booked
goodsi3.com Available. Register it now!
goodsiie.com Available. Register it now!
goofsie.com This domain is booked
goodske.com Available. Register it now!
goorsie.com Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

67%    67%

Child safety

98%    98%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when goodsie.com goes down.
Free Trial

Server IP

174.129.217.20

Server location: Ashburn

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 29 Errors, 16 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires a month ago.

The certificate issuer is GlobalSign nv-sa.

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Goodsie Facebook Page
URL
Name
Goodsie
About
Modern e-commerce software for discerning small or medium size retailers. Goodsie provides the most elegant and flexible online store builder and easy-to-use e-commerce platform.
Products
Goodsie
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @goodsie is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
40
Tweets
113
Bio
Advertising, Grunge, Bombers
Location
Melbourne
Created
8 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] Goodsie

Total page +1s111

Total circles you're in10

URL
Name
Goodsie
Tagline
Goodsie is an ecommerce solution that allows anyone to create an online store without any of the traditional hassles of setting up shop online. Sign up for free 30 day trial.
Introduction
Click to design your online store. No code necessary. Customize the layout, product display, background, fonts and colors in real-time. Designing your online store is simple, but the possibilities are endless. Start accepting payments for your online store quickly using Paypal and Google Checkout. Process all major credit cards for your online store directly using Stripe, Authorize.net and Braintree Payments. Send targeted email campaigns based on customer e-commerce order history, purchase amount and geography without leaving your online store. The drag-and-drop design interface makes it easy to create sophisticated emails all from within your online store. Understanding your online store’s web traffic isn’t enough. Use Goodsie to track revenue by product, sales channel and source for your online store, and monitor conversion metrics for repeat purchase and coupon redemption for your online store too.

Success shouldn’t come at a cost. Plans start at $15 a month with NO transactions fees. Get started with a 30-day FREE trial now!
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of goodsie.com in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor goodsie.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

High    High
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This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

154,677th most visited website in the World

77,765th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States goodsie.us This domain is booked
India goodsie.in This domain is booked
Australia goodsie.com.au Available. Register it now!
France goodsie.fr Available. Register it now!
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.