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Marketing Checklist

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Michael Johnston Michael Johnston
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On-Page

Content

Title Tag

Free Online Learning at GCFGlobal

Length: 33 character(s) (254 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

GCFGLobal - The freedom to learn what you want, when you want, absolutely free! Check out our Everyday Life, Basic Math, and Computer Training today!

Length: 149 character(s) (899 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

edu.gcfglobal.org › en

Free Online Learning at GCFGlobal

GCFGLobal - The freedom to learn what you want, when you want, absolutely free! Check out our Everyday Life, Basic Math, and Computer Training today!

Mobile Version

https://edu.gcfglobal.org › en

Free Online Learning at GCFGlobal

GCFGLobal - The freedom to learn what you want, when you want, absolutely free! Check out our Everyday Life, Basic ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 0 3 0
<H4> About Us
<H4> Educators' Resources
<H4> Help and Support

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 1998-2020 goodwill community foundation 2
  • popular video chat service 2
  • seeing design broaden 2
  • office 2019 improve 2
  • negative social potency 2
  • basic html learn 2
  • core skills 2
  • recent video 4
  • search menu 2
  • social media 3
  • keyboard_arrow_up keyboard_arrow_down 2
  • motivates trolls 2
  • people troll 2
  • rights reserved 2
  • view tutorial 12
  • canva learn 2
  • machine learning 2
  • zoom learn 2
  • getting started 2
  • create images 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 25 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 1 images on goodwilltraining.org. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.goodwilltraining.org and goodwilltraining.org as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.goodwilltraining.org and goodwilltraining.org to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

We found a sitemap at:

https://edu.gcfglobal.org/en/

It is recommended to add it to your robots.txt file.

While we were able to find an XML sitemap for goodwilltraining.org there was no reference to it in your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 0 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

goodwilltraining.org on an iPhone
goodwilltraining.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

EDU.GCFGLOBAL.ORG

Free Online Learning at GCFGlobal

GCFGLobal - The freedom to learn what you want, when you want, absolutely free! Check out our Everyday Life, Basic Math, and Computer Training today!

Tag
og:type gcfglobal.home
og:image https://media.gcflearnfree.org/global/layout/social/gcf-website-image.png
og:url https://edu.gcfglobal.org/en/
og:title Free Online Learning at GCFGlobal
og:description GCFGLobal - The freedom to learn what you want, when you want, absolutely free! Check out our Everyday Life, Basic Math, and Computer Training today!
og:site_name GCFGlobal.org
and 1 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Twitter Card

Missing 'twitter:image'

Tag
twitter:card summary
twitter:title Free Online Learning at GCFGlobal
twitter:site GCFGlobal.org
twitter:description GCFGLobal - The freedom to learn what you want, when you want, absolutely free! Check out our Everyday Life, Basic Math, and Computer Training today!
twitter:url https://edu.gcfglobal.org/en/
We detected Twitter Card tags on your webpage, but there are some errors that should be fixed.

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Performance

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Technologies

Server Uptime

Upgrade now and get notified when goodwilltraining.org goes down.
Free Trial

Server IP

104.22.53.248

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

goodwilltraining.org

Length: 16 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like goodwilltraining.org doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Registration

Created 22 years ago

Expires in 5 months

Your domain, goodwilltraining.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Domain Availability

Domains Status
goodwilltraining.com Expires 4 years ago
goodwilltraining.net Expires 4 years ago
goodwilltraining.info Available. Register it now!
goodwilltraining.biz Available. Register it now!
goodwilltraining.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
goodwillt4aining.org This domain is booked
goodwilltrainkng.org This domain is booked
gokdwilltraining.org Available. Register it now!
goorwilltraining.org This domain is booked
goodeilltraining.org This domain is booked
goowilltraining.org This domain is booked
goodwilltrining.org This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Mobile visits

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Google Analytics

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

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Social Profiles

Facebook Page

Cover picture of the GCFLearnFree.org Facebook Page

Likes29,917

Were here176

Talking About265

Checkins176

URL
Name
GCFLearnFree.org
About
The freedom to learn what you want, when you want, ABSOLUTELY FREE.
Mission
GCFLearnFree.org is supported by the Goodwill Community Foundation (GCF), whose mission is to create and provide education, employment, and life-enrichment opportunities for people who desire to improve the quality of their lives.
Company overview
GCFLearnFree.org creates and provides quality, innovative online learning opportunities for anyone who wants to improve the technology, literacy, and math skills needed to be successful in both work and life. By delivering more than 1,000 lessons in 92 topic areas to millions of people in more than 200 countries and territories ABSOLUTELY FREE, GCFLearnFree.org is a worldwide leader in online education.
Meta Description
For the past decade, the GCFLearnFree.org program has helped millions around the world learn the essential skills they need to live and work in the 21st century. From Microsoft Office and email to reading, math, and more, GCFLearnFree.org offers more than 90 tutorials, including more than 1,000 lessons, videos, and interactives, completely free.

If you’re willing to learn, we’re ready to teach.

View one tutorial. Complete an entire class. We believe there’s freedom in the ability to learn what you want, when you want, regardless of income or circumstance. We offer more than 90 tutorials on the subjects you need to continue your education—or to get it started.

Learn anywhere, anytime.

Our classroom is open 24 hours a day and serves people from around the world. Join the 14 million people from all walks of life who have come to the site to learn the essential skills they need to live and work in the 21st century. All you need is an Internet connection.

Always here. Always growing.

Online education isn't new. We've been here for more than 10 years, and today we offer more tutorials than ever. When you take a class with us, you know it's up-to-date—and that it will be available later when you need to review.

PLEASE NOTE: Any contests conducted by GCFLearnFree.org on its Facebook page are in no way affiliated with or endorsed by Facebook itself.

A program of the Goodwill Community Foundation® and Goodwill Industries of Eastern NC Inc.® (GIENC®), all GCFLearnFree.org® educational content is designed and produced in the GCF Global Learning® building in downtown Raleigh, NC.
General information
FREQUENTLY ASKED QUESTIONS

How can all of this educational content be free?

Have you ever thought about what Goodwill does with the proceeds from its retail stores? When you donate your gently used items to Goodwill, you are supporting programs that provide education, employment, and life-enrichment opportunities for people in your community.

GCFLearnFree.org is one such program of Goodwill Industries of Eastern NC Inc., based in eastern North Carolina. The funds raised through the Goodwill Stores make GCFLearnFree.org possible, not only for the residents of Eastern North Carolina but for people all around the world!

Where is GCFLearnFree.org?

Although we serve people in almost every country around the world, we’re based in downtown Raleigh, North Carolina.

Why does the sign on the front of the building say "GCF Global Learning"?

From 1992 to 2006, we offered classes at our physical location under the name GCF Global Learning. Over time, we realized that if we really wanted to help as many people as possible, we should provide our free educational content online. We chose the name "GCFLearnFree.org" for our website name because we felt that summed us up best: Learning for Free! But we continue to work in the GCF Global Learning building, the think tank out of which our hard-working staff members create and produce the quality learning content you know today as GCFLearnFree.org.

Why don’t you offer classes at your physical location?

Originally, we did. We served more than 10,000 people from 1992 to 2006 at the GCF Global Learning building. We discovered that other organizations were using our tutorials and lessons in developing curriculum for the people they served. To better assist these organizations and their learners, we decided to focus on creating educational content that would be more easily accessible online.
We also realized that when we offer our content online via self-paced tutorials and instructor-led classes, we can reach more people. Since offering our educational content online, we have served more than 14 MILLION learners around the world.

Although we no longer offer classes at our physical location, it is our hope that you will find access to a computer at home, at work, at a public library, or a community center in order to continue to benefit from our free educational content.

How do you choose what topics you cover?

You talk. We listen. The topics and lessons we create are based on feedback from you, our learners. If there are a significant number of requests for a certain subject, we make every effort to create tutorials and lessons for it.

Why don’t you offer more advanced tutorials?

We do all we can to keep up with the pace of technology and make sure we give you the latest, most up-to-date information. However, at the end of the day, we have a small staff and we’re simply limited in the amount of content we can create.

Our focus is to create quality, innovative educational content. By only covering beginner and intermediate levels, we feel we are able to reach and serve more people. We hope that you are provided with a strong foundation within the topics we cover and are empowered to take the next steps in your educational journey.

Why do you only offer Certificates of Completion in your instructor-supported classes?

Our online, instructor-led classes are accredited by the International Association of Continuing Education and Technology (IACET). It is through the rigorous requirements of this accrediting organization that we are able to offer Continuing Education Units (CEUs) through our Microsoft Office classes.

We are pleased that we are able to offer CEUs to thousands of learners through our online classes, but it is important to us that the certificates we offer are meaningful. Due to the structure of the online classes, which are administered and scored by instructors, learners are able to demonstrate in a measurable way that they gained useful knowledge from our classes.

The structure of our self-paced tutorials do not allow us to measure knowledge gained, although in no way does this mean that our tutorials do not provide an educational benefit. The quality of the information is the same, and we hope you will still find it useful and applicable in your life at home and at work.

Visit http://www.gcflearnfree.org/contactus to ask us any questions you might have about our programs!
We have tried hard to answer the most common questions, so please check the list for other related questions. If you still can't find the answer you are looking for you can send us a message. http://www.gcflearnfree.org/contactus
Address
Raleigh
United States
We found your brand's Facebook page, but it's not linking to goodwilltraining.org.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with goodwilltraining.org and add a CTA to really maximize your social media marketing efforts.

LinkedIn Account

We couldn't find a LinkedIn Account for goodwilltraining.org defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.

Facebook

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Keyword Tool

Google Ranking

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