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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
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Selinsgrove (PA)
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Germansville (PA)
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SEO

Title Tag

Accueil

Length: 7 character(s) (52 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Site officiel de la Ville du Grand Sudbury, ON. Services aux citoyens. Conseil. Dév. économique. Gouvernance municipale. Nouvelles. Aréna de Sudbury. Transit

Length: 157 character(s) (929 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Accueil

https://www.grandsudbury.ca/

Site officiel de la Ville du Grand Sudbury, ON. Services aux citoyens. Conseil. Dév. économique. Gouvernance municipale. Nouvelles. Aréna de Sudbury. Transit

Mobile Version

Accueil

https://www.grandsudbury.ca

Site officiel de la Ville du Grand Sudbury, ON. Services aux citoyens. Conseil. Dév. économique. Gouvernance municipale. ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 6 2 4 0
<H1>
<H2> Plan décennal de logement et de lutte contre l'itinérance
<H2> Plan décennal de logement et de lutte contre l'itinérance
<H2> Jetez un premier coup d'œil aux nouveaux circuits et horaires du Transit
<H2> Étude sur les redevances d'aménagement
<H2> Programmes de loisirs printemps-été - Inscrivez-vous
<H2> Aréna communautaire de Sudbury
<H3> Les résidents sont encouragés à apprendre comment se préparer pour une inondation.
<H3> N'oubliez pas de jeter un premier coup d'œil aux nouveaux circuits et horaires du Transit
<H4> Pour s’amuser à prix abordable!
<H4> Initiatives de la Ville
<H4> Les plus populaires
<H4> Restez branchés
and 10 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • les résidents sont encouragés 2
  • aréna communautaire de sudbury 2
  • transport 2
  • services de construction 2
  • centre-ville de sudbury 2
  • services aux citoyens 2
  • programmes de loisirs 2
  • faites vos commentaires 2
  • emplois et carrières 3
  • clubs et organismes 2
  • déchets et recyclage 2
  • licences et permis 2
  • pour 5
  • transit 6
  • sudbury 12
  • services 12
  • conseil 3
  • sentiers 2
  • nouvelles 3
  • arénas 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 6 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.grandsudbury.ca and grandsudbury.ca as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.grandsudbury.ca and grandsudbury.ca to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for grandsudbury.ca but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at grandsudbury.ca/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Missing 'og:type'

Missing 'og:url'

Missing 'og:title'

Missing 'og:description'

Tag
og:image https://www.greatersudbury.ca/sudburyen/cache/file/327980A5-F2C1-4E4A-7E50B1AEF0B39A0A_carouselimage.jpg
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

grandsudbury.ca on an iPhone
grandsudbury.ca on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness.

Currently, the tap targets on grandsudbury.ca are too small for touchscreen users. They should be at least a 48 pixels height and width with at least 32 pixels of extra space on all sides.

You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Use Google Lighthouse to find exactly which buttons or links are impacting mobile friendliness.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

grandsudbury.ca

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 23 uncached asset(s) listed below.

URL Freshness lifetime
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/vendor/bootstrap.min.js Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/style/compiled/style.css Expiration not specified
/sudburyfr/js/dist/mura.min.js?v=7028 Expiration not specified
/plugins/MuraTranslations/css/ltm.css Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/img/logo-sudbury.png Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/img/logo-sudbury-navbar.png Expiration not specified
/sudburyfr/cache/file/78AB7B2F-E9AD-0B13-7C823C921A86BE6E_carouselimage.jpg Expiration not specified
/sudburyfr/cache/file/C111B0B3-B76E-6A2C-D81DC7FB73432752_carouselimage.jpg Expiration not specified
/sudburyfr/cache/file/840B737B-0554-FA7F-8AC5A74DE8F8D0E8_carouselimage.jpg Expiration not specified
/sudburyfr/cache/file/BE061EF2-DE61-B203-6FE5016C4F94CCA5_carouselimage.jpg Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/vendor/jquery-3.1.1.min.js Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/style/compiled/autocomplete.css Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/vendor/jquery.cycle2.min.js Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/vendor/js-cookie.js Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/app.js Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/vendor/jquery.swiftype.autocomplete.js Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/script/custom.js Expiration not specified
/sudburyfr/cache/file/EA793648-D24C-56CA-637673D9D1BE28B1.jpg Expiration not specified
/sudburyfr/cache/file/7DF2FEBE-92D9-BFD4-7FF5E583407370EF.png Expiration not specified
/sudburyfr/cache/file/323C51D5-F44C-F523-D7FFE3F5C03CA021.jpg Expiration not specified
/sudburyfr/cache/file/CCC13C4E-D4BE-F5C3-5ECD720135D24166.jpg Expiration not specified
/sudburyfr/cache/file/251ABEC3-9C0F-1F7F-670692E7638D1112.jpg Expiration not specified
/sudburyfr/includes/themes/MuraBootstrap3/assets/font/fontawesome-webfont.woff2?v=4.7.0 Expiration not specified
and 20 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: French

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
grandsudbury.com Available. Register it now!
grandsudbury.net Available. Register it now!
grandsudbury.org Available. Register it now!
grandsudbury.info Available. Register it now!
grandsudbury.biz Available. Register it now!
grandsudbury.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
geandsudbury.ca Available. Register it now!
grandsudbjry.ca Available. Register it now!
g4andsudbury.ca Available. Register it now!
grandsudburt.ca Available. Register it now!
grandeudbury.ca Available. Register it now!
graandsudbury.ca Available. Register it now!
grabdsudbury.ca Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

216.223.92.71

Server location: Garson

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires in 2 years.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Were here91

Checkins91

URL
Name
Grand Sudbury
Address
Greater Sudbury
Canada
Phone
+1 705-671-2489
Great, your brand's Facebook page is linking to grandsudbury.ca.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@GreaterSudbury

The Twitter™ Account @GreaterSudbury is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
9,574
Tweets
10,027
Bio
City of Greater Sudbury's Twitter page. If you require CGS services, please call 3-1-1. http://t.co/mLP8jivrMZ
Location
Sudbury, Ontario Canada
Created
9 years ago
We found a Twitter profile for your brand, but it's not linked to grandsudbury.ca. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor grandsudbury.ca’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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