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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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Germansville (PA)
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SEO

Title Tag

Great Lakes Commons Map

Length: 23 character(s) (201 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Missing

The meta description for greatlakescommonsmap.org is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 2 0 2
<H3> Category
<H3> Type
<H5> Featured Stories
<H5> Join us on Facebook
<H6> How to explore this map?
and 2 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • surrounding water tour 2015 1
  • 2012 slider control 1
  • great lakes commons map 2
  • dec 24
  • lake simcoe water walk 1
  • minnesota river water walk 1
  • creative commons attribution-noncommercial-sharealike 1
  • great lakes commons 3
  • aamjiwnaang toxic tour 1
  • collaborative map 1
  • map tells 1
  • bottled water sources 1
  • map 12
  • lake simcoe 2
  • great lakes 6
  • nation 2
  • garden river 1
  • slider control 2
  • bottled water 2
  • amazing waters 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 32 images on this web page.

23 ALT attributes are empty or missing.

http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/22/17
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/23/17
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/22/16
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/23/16
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/22/18
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/23/18
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/21/17
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/21/16
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/24/17
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/21/18
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/24/16
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/22/15
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/24/18
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/23/15
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/22/19
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/23/19
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/21/15
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/21/19
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/24/15
http://server.arcgisonline.com/ArcGIS/rest/services/NatGeo_World_Map/MapServer/tile/6/24/19
http://greatlakescommonsmap.org/media/img/openlayers/layer-switcher-maximize.png
http://greatlakescommonsmap.org/media/img/openlayers/layer-switcher-minimize.png
http://tracker.ushahidi.com/piwik/piwik.php?idsite=36776&rec=1
and 18 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 23 images on greatlakescommonsmap.org. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.greatlakescommonsmap.org or greatlakescommonsmap.org is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked greatlakescommonsmap.org/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for greatlakescommonsmap.org but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at greatlakescommonsmap.org/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 7 years ago

Expires a month ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Rendering

greatlakescommonsmap.org on an iPhone
greatlakescommonsmap.org on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like greatlakescommonsmap.org could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

greatlakescommonsmap.org

Length: 20 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like greatlakescommonsmap.org doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 33 uncached asset(s) listed below.

URL Freshness lifetime
/themes/glcm/js/functions.js Expiration not specified
/media/css/jquery-ui-themeroller.css?m=1398332580& Expiration not specified
/media/css/openlayers.css?m=1398332580& Expiration not specified
/themes/default/css/base.css?m=1398332580& Expiration not specified
/themes/default/css/accordion.css?m=1398332580& Expiration not specified
/themes/default/css/slider.css?m=1398332580& Expiration not specified
/themes/default/css/style.css?m=1398332580& Expiration not specified
/themes/glcm/css/_default.css?m=1420048941& Expiration not specified
/media/js/jquery.js?m=1398332580& Expiration not specified
/media/js/jquery.ui.min.js?m=1398332580& Expiration not specified
/media/js/jquery.pngFix.pack.js?m=1398332580& Expiration not specified
/media/js/jquery.timeago.js?m=1398332580& Expiration not specified
/media/js/global.js?m=1398332580& Expiration not specified
/media/js/OpenLayers.js?m=1398332580& Expiration not specified
/media/js/ushahidi.js?m=1398332580& Expiration not specified
/media/js/selectToUISlider.jQuery.js?m=1398332580& Expiration not specified
/media/css/global.css?m=1398332580& Expiration not specified
/media/uploads/banner_1369650816.png Expiration not specified
/themes/glcm/images/youtube_32.png Expiration not specified
/themes/glcm/images/google-plus_32.png Expiration not specified
/themes/glcm/images/twitter_32.png Expiration not specified
/themes/glcm/images/meetup_32.png Expiration not specified
/themes/glcm/images/facebook_32.png Expiration not specified
/media/img/footer-logo.png Expiration not specified
/media/img/reWORKitlogo-small.png Expiration not specified
/themes/glcm/images/submit-incident.png Expiration not specified
/themes/glcm/images/nav_arrow.png Expiration not specified
/themes/glcm/images/bg_category-filter-controls.png Expiration not specified
/media/img/themeroller/ui-bg_flat_75_ffffff_40x100.png Expiration not specified
/media/img/themeroller/ui-bg_glass_75_e6e6e6_1x400.png Expiration not specified
/media/img/openlayers/layer-switcher-maximize.png Expiration not specified
/media/img/openlayers/layer-switcher-minimize.png Expiration not specified
/media/img/openlayers/cloud-popup-relative.png Expiration not specified
and 30 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
greatlakescommonsmap.com Expires a month ago
greatlakescommonsmap.net Available. Register it now!
greatlakescommonsmap.info Available. Register it now!
greatlakescommonsmap.biz Available. Register it now!
greatlakescommonsmap.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
gdeatlakescommonsmap.org Available. Register it now!
gretlakescommonsmap.org Available. Register it now!
greatlaksecommonsmap.org Available. Register it now!
greatlakescommonamap.org Available. Register it now!
greatlakescommosmap.org Available. Register it now!
g5eatlakescommonsmap.org Available. Register it now!
greatoakescommonsmap.org Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when greatlakescommonsmap.org goes down.
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Server IP

66.147.244.113

Server location: Orem

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a month ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Great Lakes Commons Map Facebook Page

Talking About1

URL
Name
Great Lakes Commons Map
About
This map is a collaborative map to find, define, and live our stewardship connection to the Great Lake Commons. Please join in.
Meta Description
This is a shared map, an open map, and a map that dares us to re-orient ourselves to this bio-region. Each mark on this map tells and invites a story about how we are connected to the 5 Great Lakes and what a Commons vision to their future might look like - rather than the current approach of diluting pollution, managing risks, marketing resources, and exclusive playgrounds and vistas. A Commons perspective respects the waters as the heritage, sustenance, and inheritance of all peoples and species that live within this Great Lakes watershed. This map is yours to mark your connection and concern and share our collective desires to protect, improve, and sustain this home. GIVE IT A TRY.
Great, your brand's Facebook page is linking to greatlakescommonsmap.org.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@GL_Commons

The Twitter™ Account @GL_Commons is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
450
Tweets
372
Bio
The #GreatLakesCommons project is a bioregional collaboration to govern these #GreatLakes waters as a sacred trust and shared #commons.
Created
5 years ago
We found a Twitter profile for your brand, but it's not linked to greatlakescommonsmap.org. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Instagram Account

Local

Local Directories

Upgrade to see the latest reviews of greatlakescommonsmap.org in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor greatlakescommonsmap.org’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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