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SEO

Title Tag

Home

Length: 4 character(s) (43 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Growthpoint Properties Limited is the largest property investment holding company listed on the Johannesburg Stock Exchange. Growthpoints extensive portfolio comprises retail, office and industrial properties.

Length: 210 character(s) (1,212 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Home

https://growthpoint.co.za/

Growthpoint Properties Limited is the largest property investment holding company listed on the Johannesburg Stock Exchange. Growthpoints extensive portfolio ...

Mobile Version

https://growthpoint.co.za

Home

Growthpoint Properties Limited is the largest property investment holding company listed on the Johannesburg Stock ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
3 8 8 40 0
<H1> Home Home // <![CDATA[ _spBodyOnLoadFunctionNames.push("setupPageDescriptionCallout"); // ]]>
<H1> The services, info & product space
<H1> Space to Let
<H2>
<H2> Thrive Portfolio
<H2> Thrive Portfolio
<H2> Thrive Portfolio
<H2> science-based emissions
<H2>
<H2>
<H2>
<H3> FY17 REPORTING
<H3> Globalworth
<H3> Growthpoint Australia
<H3> Industrial
<H3> Office
<H3> Retail
<H3> Space to Let
<H3> V&A Waterfront
<H4> Vacancy Area: M2
<H4> Additional
<H4> Excellence In Integrated Reporting Award 2014.
<H4> Included in the FTSE/JSE Responsible Investment Index 2015
<H4> SAPOA Innovative Excellence in Porperty Development.
<H4> Top Employer: South Africa 2014
<H4> ICSC Foundation European Community Support Award.
<H4> ICSC Silver SOLAL marketing award 2012.
<H4> SACSC Gold Marketing Footprint Award.
<H4> Top performer in climate performance leadership index 2014
<H4> ICSC Merit Community Support Award
<H4> Member of Dow Jones Sustainability Indices
<H4> 2015 Constituent MSCI Global Sustainability Indexes
<H4> Nedbank Capital Sustainable Business Awards.
<H4> The Albert Sussman International Community Support Award
<H4> Global Real Estate Sustainability Benchmark
<H4> The Investment Analyst Society of South Africa
<H4> Excellence In Integrated Reporting Award 2014.
<H4> IPD
<H4> Included in the FTSE/JSE Responsible Investment Index 2015
<H4> SAPOA Innovative Excellence in Porperty Development.
<H4> Top Employer: South Africa 2014
<H4> ICSC Foundation European Community Support Award.
<H4> ICSC Silver SOLAL marketing award 2012.
<H4> SACSC Gold Marketing Footprint Award.
<H4> Top performer in climate performance leadership index 2014
<H4> ICSC Merit Community Support Award
<H4> Member of Dow Jones Sustainability Indices
<H4> 2015 Constituent MSCI Global Sustainability Indexes
<H4> Nedbank Capital Sustainable Business Awards.
<H4> The Albert Sussman International Community Support Award
<H4> Global Real Estate Sustainability Benchmark
<H4> The Investment Analyst Society of South Africa
<H4> Excellence In Integrated Reporting Award 2014.
<H4> IPD
<H4> Included in the FTSE/JSE Responsible Investment Index 2015
<H4> SAPOA Innovative Excellence in Porperty Development.
<H4> Important links
<H4> On the web
<H4> Contact us
and 56 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

growthpoint.co.za currently has 3 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • award 29
  • sustainability 15
  • index 14
  • reporting 14
  • excellence 13
  • awards 13
  • investment 11
  • icsc 11
  • africa 9
  • integrated 8
  • portfolio 8
  • climate 7
  • jse 7
  • included 7
  • leadership 7
  • performer 7
  • responsible 6
  • innovative 6
  • ftse 6
  • sustainable 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

2,765    2,765

We've discovered 2,765 pages on growthpoint.co.za.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.growthpoint.co.za and growthpoint.co.za as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.growthpoint.co.za and growthpoint.co.za to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

growthpoint.co.za on an iPhone

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

growthpoint.co.za

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

64%    64%

You could reduce 36% (321.5 KiB) by minifying the asset(s) listed below.

URL Reduction size
/Style%20Library/GrowthPointDesign/COREV15.css 98.9 KiB (35%)
/_catalogs/masterpage/GrowthPointDesign/css/GrowthPointDesign.css 73.0 KiB (35%)
/_layouts/15/1033/strings.js?rev=RSQ8elnU1HEiGIL%2BoL%2FC4A%3D%3DTAG0 70.4 KiB (40%)
/_layouts/15/1033/styles/Themable/searchv15.css?rev=Lyort9GAreb47O499k8%2Fnw%3D%3DTAG0 19.5 KiB (35%)
/_catalogs/masterpage/GrowthPointDesign/css/responsiveslides.css 18.0 KiB (35%)
/_catalogs/masterpage/GrowthPointDesign/css/customStyles.css 17.5 KiB (35%)
/WebResource.axd?d=fhbO4nq_pFPYqNjAjWL0QoO-0CJs8a2PwuRLpjdjVmySqEttXUAyJ88ik6t7gezdc7LicPpmuB6DoiatQpvS156utRjWcfvGVA9xejq1nC41&t=636354978046607314 9.0 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_item_carousel.js?ctag=6880$$16.0.4600.1001 2.3 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_item_importantlinks_icon.js?ctag=6880$$16.0.4600.1001 2.3 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_item_successestodate_modal.js?ctag=6880$$16.0.4600.1001 2.2 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_item_successestodate.js?ctag=6880$$16.0.4600.1001 2.1 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_control_carousel.js?ctag=6880$$16.0.4600.1001 1.3 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_control_importantlinks_icon.js?ctag=6880$$16.0.4600.1001 1.3 KiB (40%)
/_catalogs/masterpage/growthpointdesign/display%20templates/gp_control_successestodate.js?ctag=6880$$16.0.4600.1001 1.3 KiB (40%)
/_catalogs/masterpage/display%20templates/content%20web%20parts/control_list.js?ctag=6880$$16.0.4600.1001 1.2 KiB (40%)
/SiteAssets/plugins/ionslider/ion.rangeSlider.css 1.2 KiB (35%)
and 13 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

16%    16%

You could reduce 84% (156.6 KiB) by compressing the asset(s) listed below.

URL Reduction size
/ 156.6 KiB (84%)
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 1 uncached asset(s) listed below.

URL Freshness lifetime
/ Expiration not specified
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
growthpoint.com Expires a year ago
growthpoint.net Expires in 10 months
growthpoint.org This domain is booked
growthpoint.info This domain is booked
growthpoint.biz Available. Register it now!
growthpoint.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
gr9wthpoint.co.za Available. Register it now!
g5owthpoint.co.za Available. Register it now!
growth-oint.co.za Available. Register it now!
growthpoiht.co.za Available. Register it now!
growthppoint.co.za Available. Register it now!
growthponit.co.za Available. Register it now!
growthhpoint.co.za Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

60%    60%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when growthpoint.co.za goes down.
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Server IP

196.35.44.128

Server location: Johannesburg

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is Entrust, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares98

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Growthpoint Facebook Page

Were here504

Talking About46

Checkins504

URL
Name
Growthpoint
About
Growthpoint is a FTSE/ JSE Socially Responsible Investment Index company and an index component of the Dow Jones Sustainability Indices (DJSI).
Mission
The mission of Growthpoint is to be the leading South African property company, consistently delivering superior value to all stakeholders, driven by our passion for property and our commitment to our core values.
Company overview
Growthpoint is the largest South African primary listed REIT and is well on its way to becoming a leading international property company. It provides space to thrive with innovative and sustainable property solutions in a diversified portfolio of 533 properties it owns and manages, including 473 properties in South Africa, 59 properties in Australia through its investment in Australian Stock Exchange listed Growthpoint Properties Australia and a 50% interest in the properties of the V&A Waterfront, Cape Town. It also owns a 26.9% stake in the €1bn property portfolio of London Stock Exchange Alternative Investment Market listed Globalworth Real Estate Investment, the largest owner of office space in Romania.
Address
Sandton
South Africa
Phone
+27 11 944 6000
Great, your brand's Facebook page is linking to growthpoint.co.za.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@growthpoint

The Twitter™ Account @growthpoint is booked and it is linked to your website.

Name
Followers
4,832
Tweets
1,125
Bio
Growthpoint is a FTSE/ JSE Socially Responsible Investment Index company and an index component of the Dow Jones Sustainability Indices (DJSI).
Location
South Africa
Created
9 years ago
Great, your Twitter account is linked to growthpoint.co.za. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of growthpoint.co.za in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor growthpoint.co.za’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Low    Low

This shows your estimated traffic for growthpoint.co.za compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,322,611th most visited website in the World

South Africa 27,344th most visited website in South Africa

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to growthpoint.co.za, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
South Africa South Africa growthpoint.za Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.