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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
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Denise Grothouse Denise Grothouse
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Optimize

SEO

Title Tag

Immobiliare Brescia - Affitti Brescia

Length: 37 character(s) (249 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Gruppo R è una agenzia immobiliare di Brescia che si occupa di vendita e affitto di propri immobili, commerciali o residenziali, a condizioni vantaggiose.

Length: 154 character(s) (875 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Immobiliare Brescia - Affitti Brescia

www.gruppor.it/

Gruppo R è una agenzia immobiliare di Brescia che si occupa di vendita e affitto di propri immobili, commerciali o residenziali, a condizioni vantaggiose.

Mobile Version

www.gruppor.it

Immobiliare Brescia - Affitti Brescia

Gruppo R è una agenzia immobiliare di Brescia che si occupa di vendita e affitto di propri immobili, commerciali o residenziali...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

gruppor.it currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • brescia 11
  • per 9
  • centro 7
  • immobili 6
  • immobile 6
  • porto 4
  • cremona 4
  • via 4
  • termine 4
  • cervo 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 8 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Discovered Pages

521    521

We've discovered 521 pages on gruppor.it.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.gruppor.it and gruppor.it as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.gruppor.it and gruppor.it to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.gruppor.it/immobiliare_brescia.php
http://www.gruppor.it/dove_siamo.php
http://www.gruppor.it/immobile_commerciale_brescia_est_in_affitto.php
http://www.gruppor.it/immobile_commerciale_brescia_san_zeno_a.php
http://www.gruppor.it/immobile_commerciale_brescia_san_zeno_b.php
http://www.gruppor.it/immobile_commerciale_brescia_san_zeno_c.php
http://www.gruppor.it/immobile_commerciale_brescia_san_zeno_d.php
http://www.gruppor.it/palazzo_calini_gambara.php
http://www.gruppor.it/umberto_primo_palace_brescia.php
http://www.gruppor.it/posti_auto_brescia_centro.php
http://www.gruppor.it/cascinale_ristrutturato_brescia.php
http://www.gruppor.it/centro_commerciale_bagnolo_mella.php
http://www.gruppor.it/agriturismo_in_affitto_a_piacenza.php
http://www.gruppor.it/castello_di_lugo_a_ravenna.php
http://www.gruppor.it/discoteca_porto_cervo.php
http://www.gruppor.it/campo_da_tennis_porto_cervo.php
http://www.gruppor.it/mantova_immobile_commerciale.php
http://www.gruppor.it/appartamenti_brescia.php
http://www.gruppor.it/appartamento_desenzano.php
http://www.gruppor.it/mansarda_desenzano.php
http://www.gruppor.it/bilocali_paratico.php
http://www.gruppor.it/appartamento_campiglio.php
http://www.gruppor.it/villette_a_schiera_a_cremona.php
http://www.gruppor.it/mansarde_cremona_centro.php
http://www.gruppor.it/garage_box_cremona.php
http://www.gruppor.it/appartamenti_palestro.php
http://www.gruppor.it/villetta_venezia_lido.php
http://www.gruppor.it/garage_box_senago.php
http://www.gruppor.it/villa_in_vendita_in_costa_smeralda.php
http://www.gruppor.it/terreni_edificabili_porto_cervo.php
http://www.gruppor.it/ville_e_villette_in_sardegna.php
http://www.gruppor.it/strutture_ricettive.php
http://www.gruppor.it/privacy_policy.php
and 28 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.gruppor.it/immobiliare_brescia.php as all one word. Use hyphens in your URLs instead: http://www.gruppor.it/immobiliare-brescia.php.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

gruppor.it on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Usability

URL

gruppor.it

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Add a Favicon

Language

Declared: Missing

Detected: Italian

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Italian.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
gruppor.com Available. Register it now!
gruppor.net Available. Register it now!
gruppor.org Available. Register it now!
gruppor.info Available. Register it now!
gruppor.biz Available. Register it now!
gruppor.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
fruppor.it This domain is booked
geuppor.it This domain is booked
gryppor.it This domain is booked
gruopor.it This domain is booked
gr8ppor.it This domain is booked
grup0or.it This domain is booked
gruppro.it This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

62.97.32.172

Server location: BRESCIA

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Gruppo R Immobiliare Facebook Page

Were here7

Talking About7

Checkins7

URL
Name
Gruppo R Immobiliare
Categories
Real Estate InvestmentReal Estate Title & DevelopmentHotel
About
Immobili di proprietà; gestione di: Hotel Fiera di Brescia, Primotel Brescia, Vercelli Palace Hotel e Villa Cappellina; azienda agricola; Croce Verde.
Meta Description
Il Gruppo R nasce nel 1986 dal desiderio di alcuni soci, già attivi in diversi rami imprenditoriali, di investire sul territorio locale e nazionale in immobili, in quanto è risaputo essere bene rifugio in ogni circostanza di mercato. Come una vera e propria attività di "trading" la società acquista tuttora in blocco grossi immobili (preferibilmente già costruiti e frazionati), condomini, piccoli residence, piccoli centri commerciali, per poi venderli uno ad uno ai singoli privati o ad investitori che a loro volta li rivendono o li affittano mettendoli a reddito.
Dalla Srl madre, nata dal 1986, sono poi nate altre società figlie che si occupano di diversi mercati: una specializzata nella compravendita immobiliare (residenziale e commerciale); una specializzata nell'affitto di negozi e grandi spazi in centri commerciali (preferibilmente fronte autostrade); altre 3 società collegate specializzate nel ramo alberghiero che gestiscono l'Hotel Primotel e l'Hotel Fiera situati in Brescia, l'Albergo Villa Cappellina sul lago di Garda e il VercelliPalaceHotel nell'omonima città.
Grazie ad una attenta selezione delle operazioni di mercato da effettuare, Gruppo R riesce ad ottimizzare i propri investimenti, creando un "effetto domino" virtuoso che avvantaggia tutte le parti coinvolte nella compravendita, compreso l'acquirente finale.
In moltissimi casi infatti, clienti investitori acquistano immobili dopo essere stati già nostri clienti in altre operazioni immobiliari e seguono con interesse i nostri movimenti sul mercato.
Address
Via Cremona 280/B, Brescia
Italy
Phone
030/224090
Great, your brand's Facebook page is linking to gruppor.it.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @gruppor is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
12
Tweets
26
Created
8 years ago
We found a Twitter profile for your brand, but it's not linked to gruppor.it. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Traffic Estimations

Low    Low

This shows your estimated traffic for gruppor.it compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

4,364,891th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to gruppor.it, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.