88 Screenshot

To Improve
Start optimising
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Gumtree | Free classified ads from the #1 classifieds site in the UK

Length: 68 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Gumtree is the first site for free classifieds ads in the UK. Buy and sell items, cars, properties, and find or offer jobs in your area.

Length: 136 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Gumtree | Free classified ads from the #1 classifieds site in the UK

Gumtree is the first site for free classifieds ads in the UK. Buy and sell items, cars, properties, and find or offer jobs in your area.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 46 11 0 0
<H1> Gumtree - Free local classifieds
<H2> My Gumtree
<H2> More information
<H2> Browse categories
<H2> BMW 320d
<H2> All INC rooms to rent at the Royal Hotel Avonmouth
<H2> Toyota Hi-Lux 2.5D-4D 4WD 2014MY Active
<H2> Partialy Furnished Double Room including all bills
<H2> Ligth blue prom dress
<H2> Adjustable Clothes Rail
<H2> Fantastic rooms in Bethnal Green, Whitechapel, Stepney, Shadwell
<H2> Sited static caravan for sale in cumbria
<H2> 30FT Narrow Boat. Project/ Lot of work needed.
<H2> 2009 ALFA ROMEO 159 JTDM 16V TI, DMF, clutch, cambelt, waterpump and gearbox rebuild all completed
<H2> 2 bed mid terrace house to let
<H2> Rolling Stones Tickets | LONDON | 22nd May | £129 EACH
<H2> Talking Microwave Oven Cobalt Speechmaster RNIB
<H2> NEFF Integrated Fridge + Freezer ALREADY DISMANTLED
<H2> bundle job lot of baby girls snowsuits four 6-9 months
<H2> Solid pine wooden double bed frame delivery available
<H2> BNWT Girls sun protection swimwear 1-2 years
<H2> Mobile hairdresser
<H2> One Nice Semi Double Room Rent at Forest Gate in Upton Lane
<H2> Mirror wardrobe
<H2> Masters - Golf Trolley
<H2> BMW 1 Series car for sale
<H2> Lloyd loom furniture
<H2> 2015 Land Rover Range Rover Sport 3.0 SDV6 (306) HSE 5dr Automatic Diesel 4x4
<H2> Dura ace track 7600 crankset sugino 75 chainring
<H2> 2009 Peugeot 207 1.4 75 Verve**YEAR MOT
<H2> 2014 Fiat 500 1.2 Lounge 2dr Dualogic (Start Automatic Petrol Convertible
<H2> Citroen Grand C4 Picasso 1.6 HDi SX 5dr 130bhp FULL MOT
<H2> 4 x GTX 1050 2GB (Sold separately or together)
<H2> Looking for a Business Partner in Real Estate Business
<H2> De Dietrich dual fuel range cooker £50 got 2 go today
<H2> Musto shooting ladies breeks and gilet
<H2> Three Hamper baskets storage wicker
<H2> Computer DESKTOP tower for GAMING - INTEL - NVIDIA ( i7,8GB Video, 32 GB ram DDR4)
<H2> Nice double room
<H2> Sited Static caravan for sale in lamplugh
<H3> Top Cities
<H3> England
<H3> Wales
<H3> Scotland
<H3> Northern Ireland
<H3> Other Cities
<H3> About Us
<H3> Help & Contact
<H3> More From Us
<H3> Mobile Apps
<H3> Follow Gumtree
and 55 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • rent 9
  • spotlight 8
  • pets 7
  • county 7
  • double 6
  • london 6
  • east 6
  • gumtree 6
  • beauty 6
  • leisure 6
  • yorkshire 5
  • classes 5
  • storage 5
  • peugeot 5
  • bristol 5
  • jobs 5
  • motors 5
  • bmw 5
  • telecoms 4
  • glasgow 4

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 46 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

367,672    367,672

We've discovered 367,672 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.



Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires in 5 months Available. Register it now! This domain is booked Available. Register it now! This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! This domain is booked This domain is booked This domain is booked This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


89%    89%

Child safety

84%    84%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when goes down.
Free Trial

Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires a month ago.

The certificate issuer is Symantec Corporation.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial


Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares7845

Facebook Comments-

Facebook Likes-

Pinterest Shares30

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

Cover picture of the Gumtree UK Facebook Page

Talking About706


Gumtree UK
Whether you’re looking at buying your first car, selling a flat or starting a hobby - we’re here to help you #ItStartsHere
Company overview
Gumtree is the UK’s #1 classifieds website, with over 15 million unique visitors per month and used by 1 in 3 internet using adults across the UK. We have over 1.8 million ads on the site at any one time, so it’s the perfect place to buy or sell your second-hand items, find your new car, hobby, job, properties to rent and buy, professional services, community events and so much more.
Meta Description
Did you get something on our website that you hold dear? A quirky home accessory, a new car or did you even land a job through our website?

Post your story on our wall using the hashtag #GotItOnGumtree and you could win a prize worth £500!

For more info head over to our blog:


Whether you’re looking at buying your first car, selling a flat or starting a hobby - we’re here to help you #ItStartsHere

With the help of your local Gumtree community, you’ll be sure to sell the contents of your loft, find a job, a flat, a car, a nanny for your kids or just a great bargain. We also have a whole community section where you’ll be able to find a language teacher, a tennis partner, a walker for your dog or a car share to work. The opportunities are endless #ItStartsHere

Community Guidelines (the boring bit): When you ‘like’ this page and become a part of our wonderful community, you’re agreeing to our terms of use. This means that you’ll be respectful, no shouting, swearing, hair-pulling, or hijacking other users’ posts please!

Guidelines for this page: This page is a useful and welcoming place for all things Gumtree. We welcome all questions and comments, including criticism (eeek!). BUT, we won't allow any forms of hate speech (personal attacks, profanity, racism, etc.), or SPAM comments. Anything like this will be deleted immediately. If an individual continues to violate this, we reserve the right to block individuals from posting to our Facebook page.
General information
Gumtree help and FAQs:

Gumtree blog:

Videos, tips and advice in The Gummies Guide:

Follow us on Twitter:

Subscribe to the official Gumtree blog:

Watch Gumtree videos on our YouTube channel:

Richmond upon Thames
United Kingdom
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @Gumtree is booked and it is linked to your website.

Got something you 💚 on Gumtree? Show us using #GotItOnGumtree for a chance to win £500! For help & queries, tweet our friendly folk at @helpmeGumtree. ☺️
United Kingdom