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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Paella maken? Hier vindt u alles voor en over paella!

Length: 53 character(s) (375 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

De lekkerste paella maken leert u op de website Happy Paella! U vindt bij ons de lekkerste recepten, ingrediënten en materialen die u nodig heeft.

Length: 146 character(s) (843 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Paella maken? Hier vindt u alles voor en over paella!

https://www.happypaella.nl/

De lekkerste paella maken leert u op de website Happy Paella! U vindt bij ons de lekkerste recepten, ingrediënten en materialen die u nodig heeft.

Mobile Version

Paella maken? Hier vindt u alles voor en over paella!

https://www.happypaella.nl

De lekkerste paella maken leert u op de website Happy Paella! U vindt bij ons de lekkerste recepten, ingrediënten en ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 22 0 0 0
<H1> Lekker koken in een ontspannen sfeer.
<H1> Leer tijdens onze kookworkshops hoe u op eenvoudige wijze de lekkerste paella klaarmaakt.
<H1> Zo hebben we de perfecte paella gecreëerd
<H1> Paella maken met de lekkerste paella recepten?
<H2> VIS
<H2> Recept paella met gamba’s, mosselen, kokkels en inktvis
<H2> VLEES
<H2> Recept paella met iberico ribbetjes, verse chorizo en kip
<H2> MIXTA
<H2> Recept paella met gamba’s, mosselen, inktvis, verse chorizo en kip
<H2> U hoeft niet op vakantie naar Spanje voor de beste paella. Maak nu thuis top paella!
<H2> Paella pannen
<H2> Paella branders
<H2> Paella ingredienten
<H2> Paella pakketten
<H2> Wij adviseren u graag!
<H2> Kookworkshops van Happy Paella
<H2> Het verhaal achter Happy Paella
<H2> GRATIS PAELLA RECEPTEN
<H2> Wilt u gratis het digitale kookboek met onze beste paella recepten ontvangen? Meld u aan en wij sturen het direct op!
<H2> HAPPY PAELLA NIEUWS
<H2> Interview met de Happy Paella-chef
<H2> De 3 beste paella restaurants in Barcelona
<H2> Welke materialen heeft u nodig voor een top paella?
<H2> Winters dineren in zuidelijke sferen met een Spaanse kookworkshop
<H2> Happy Paella
and 23 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • delen facebook twitter linkedin 6
  • recept paella mixta vlees 2
  • perfecte paella gecreëerd 2
  • alle paella recepten 3
  • direct offerte aanvragen 2
  • beste paella 4
  • kookworkshop weesp 3
  • recept paella 9
  • snelle levering 2
  • lekkerste paella 9
  • paella branders 3
  • paella pannen 4
  • happy paella 21
  • alle producten 2
  • echt top 2
  • top paella 2
  • star rating 7
  • paella pakketten 3
  • nl bereikbaarheid 2
  • paella ingredienten 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 17 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.happypaella.nl and happypaella.nl as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.happypaella.nl and happypaella.nl to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked happypaella.nl/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for happypaella.nl but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at happypaella.nl/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:image'

'og:url' must be an absolute url

Paella maken? Hier vindt u alles voor en over paella!

De lekkerste paella maken leert u op de website Happy Paella! U vindt bij ons de lekkerste recepten, ingrediënten en materialen die u nodig heeft.

Tag
og:type website
og:url /
og:title Paella maken? Hier vindt u alles voor en over paella!
og:description De lekkerste paella maken leert u op de website Happy Paella! U vindt bij ons de lekkerste recepten, ingrediënten en materialen die u nodig heeft.
og:locale nl_NL
og:site_name Happy Paella
and 1 more.
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

happypaella.nl on an iPhone
happypaella.nl on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness.

Currently, the tap targets on happypaella.nl are too small for touchscreen users. They should be at least a 48 pixels height and width with at least 32 pixels of extra space on all sides.

You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Use Google Lighthouse to find exactly which buttons or links are impacting mobile friendliness.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

happypaella.nl

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Your website does not have a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

22%    22%

You could reduce 78% (1.6 MiB) by compressing the asset(s) listed below.

URL Reduction size
/wp-content/cache/wpfc-minified/mauwljnf/hnb44.css 421.2 KiB (90%)
/wp-content/themes/Total/assets/js/total-min.js?ver=3.6.0 267.8 KiB (75%)
/wp-content/cache/wpfc-minified/11wer18p/hnb44.css 247.0 KiB (82%)
/wp-content/plugins/wp-ultimate-recipe-premium/core/assets/wpurp-public.js?ver=3.7.0 144.8 KiB (74%)
/wp-content/cache/wpfc-minified/lawhrf22/hnb44.css 78.1 KiB (84%)
/wp-content/plugins/LayerSlider/static/layerslider/js/greensock.js?ver=1.19.0 76.0 KiB (66%)
/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.kreaturamedia.jquery.js?ver=6.1.0 66.3 KiB (62%)
/wp-includes/js/jquery/jquery.js?ver=1.12.4 61.9 KiB (65%)
/wp-content/cache/wpfc-minified/9l8gl7y8/hnb44.css 59.1 KiB (85%)
/wp-content/cache/wpfc-minified/q7t4r2i0/hnb44.css 46.8 KiB (78%)
/wp-includes/js/jquery/ui/datepicker.min.js?ver=1.11.4 24.9 KiB (70%)
/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.transitions.js?ver=6.1.0 20.0 KiB (86%)
/wp-includes/js/jquery/ui/sortable.min.js?ver=1.11.4 17.9 KiB (74%)
/wp-content/cache/wpfc-minified/7nxjykd3/hnb44.css 14.7 KiB (85%)
/wp-content/plugins/multi-rating-pro/assets/js/frontend.js?ver=3.0.8 13.9 KiB (82%)
/wp-content/plugins/jquery-collapse-o-matic/js/collapse.js?ver=1.6.14 13.6 KiB (77%)
/wp-includes/js/jquery/ui/draggable.min.js?ver=1.11.4 13.6 KiB (73%)
/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1 13.4 KiB (71%)
/wp-content/cache/wpfc-minified/dfmtde9p/hnb44.css 12.5 KiB (79%)
/wp-content/plugins/yith-woocommerce-wishlist/assets/js/jquery.selectBox.min.js?ver=1.2.0 11.5 KiB (75%)
/wp-content/plugins/yith-woocommerce-wishlist/assets/js/jquery.yith-wcwl.js?ver=2.2.4 7.2 KiB (73%)
/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1 5.9 KiB (60%)
/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70 5.9 KiB (63%)
/wp-content/plugins/LayerSlider/static/layerslider/skins/v6/skin.css 4.6 KiB (82%)
/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4 4.2 KiB (62%)
/wp-includes/js/jquery/ui/droppable.min.js?ver=1.11.4 4.2 KiB (69%)
/wp-content/plugins/mailchimp-for-woocommerce/public/js/mailchimp-woocommerce-public.min.js?ver=2.1.11 3.8 KiB (67%)
/wp-content/plugins/yikes-inc-easy-mailchimp-extender/public/js/yikes-mc-ajax-forms.min.js?ver=6.4.7 3.7 KiB (73%)
/wp-content/cache/wpfc-minified/jmfj6cms/hnb44.css 3.2 KiB (74%)
/wp-content/plugins/yikes-inc-easy-mailchimp-extender/public/js/form-submission-helpers.min.js?ver=6.4.7 2.3 KiB (68%)
/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4 2.1 KiB (54%)
/wp-includes/js/jquery/ui/mouse.min.js?ver=1.11.4 2.1 KiB (68%)
/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=3.4.6 1.7 KiB (64%)
/wp-includes/js/jquery/suggest.min.js?ver=1.1-20110113 1.6 KiB (55%)
/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=3.4.6 1.6 KiB (64%)
and 32 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Dutch

Detected: Dutch

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

Upgrade now and get notified when happypaella.nl goes down.
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Server IP

206.189.101.162

Server location: Alameda

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires in 12 days.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor happypaella.nl’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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