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hardcandyfitness.com

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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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Denise Grothouse Denise Grothouse
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On-Page

Content

Title Tag

Home | Hardcandy Fitness

Length: 24 character(s) (190 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for hardcandyfitness.com is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 5 4 0
<H3> HCF BRAND IN MILANO
<H3> FEATURED CLASS
<H3> LATEST PLAYLIST
<H3> TRAINER TIPS
<H3> GET SOCIAL
<H4> Hard Candy Fitness Expands Brand in Italy to Milano
<H4> Addicted to Sweat
<H4> Music to get you moving
<H4> Madonna's Personal Trainer Craig Smith Reveals Workout Tips
and 6 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • fitness 7
  • sweat 5
  • milano 4
  • updated 3
  • crew 3
  • locations 3
  • madonna 3
  • addicted 2
  • candy 2
  • moscow 2
  • innovative 2
  • petersburg 2
  • trainer 2
  • sydney 2
  • santiago 2
  • rome 2
  • berlin 2
  • mexico 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 30 images on this web page.

28 ALT attributes are missing.

http://www.hardcandyfitness.com/wp-content/themes/HCF/img/gplus.png
http://www.hardcandyfitness.com/wp-content/themes/HCF/img/logo.png
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_no_sweat_no_candy.jpg
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_madonna_fitness.jpg
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_find_your_club_slide.jpg
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_get_the_latest_playlist.jpg
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_find_our_classes.jpg
http://www.hardcandyfitness.com/wp-content/uploads/HCF-MILANO3.jpg
http://www.hardcandyfitness.com/wp-content/uploads/featured-class.jpg
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_latest_playlist.jpg
http://www.hardcandyfitness.com/wp-content/uploads/hard_candy_fitness_press_thumbnail6.jpg
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/c180.0.720.720/12816894_1567808056872434_1020185934_n.jpg?ig_cache_key=MTE5OTMzNDQwNzQ1MjUyMzc2Ng%3D%3D.2.c
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/10727332_828412383971466_1099431958_n.jpg?ig_cache_key=MTE5NzEwNzI3OTIwNjA1NTg1Nw%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12728505_836647319776981_1278433022_n.jpg?ig_cache_key=MTE4MTk1NTQ2Mjk2OTE5NTczMg%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/914308_1661148450816919_970943025_n.jpg?ig_cache_key=MTE1NTg0NDI3NDk4NTQ4MTU0NA%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/10249161_1505610403077994_1663795561_n.jpg?ig_cache_key=MTE1NTk1ODczMjM4ODk2NDIxOA%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12328132_1729929327251994_639779264_n.jpg?ig_cache_key=MTIwMDc4MTczMzM2ODc1MDc5OQ%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/c140.0.360.360/12530833_490121994512534_1119413902_n.jpg?ig_cache_key=MTIwMDcyMzMyODc4NDQ1Nzg3Mg%3D%3D.2.c
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12446089_1123801124318364_282438507_n.jpg?ig_cache_key=MTIwMDU3MDU0NjM1MzkyMjgyMA%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12822532_1565633690421280_1689494905_n.jpg?ig_cache_key=MTIwMDE3NTUwMDQxMzEwODAyMQ%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12798051_241797229491769_1198379257_n.jpg?ig_cache_key=MTE5OTUxNTA5NDMwMzU0OTQxOQ%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12826309_1678815965703925_1972069230_n.jpg?ig_cache_key=MTE5OTI4MTQ5MjA0ODE2NjY3NQ%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/c0.79.640.640/12826007_1649743971957082_1099416276_n.jpg?ig_cache_key=MTE5OTI4NDY2NjM2MTU2OTE1MQ%3D%3D.2.c
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/10261284_682012518590411_491608989_n.jpg?ig_cache_key=MTAzNjk3MDgwMjg0NjM5OTcxMQ%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12750016_261622574168861_1622947658_n.jpg?ig_cache_key=MTIwMDU0ODQ1ODYxODYzMTc0Nw%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12816863_971977242895388_968895619_n.jpg?ig_cache_key=MTE5NjUwMTE1NTYxMjE0NDg4OA%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/12479340_167778290257873_430520726_n.jpg?ig_cache_key=MTE3MDM5MjE5ODg2NDQ0Mzc2Nw%3D%3D.2
https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/12080674_1628505847414339_1106040480_n.jpg?ig_cache_key=MTA5Nzg5NjM1NTEyMTMzODU3Nw%3D%3D.2
and 23 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 28 images on hardcandyfitness.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.

Here are some tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.hardcandyfitness.com and hardcandyfitness.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.hardcandyfitness.com and hardcandyfitness.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for hardcandyfitness.com but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at hardcandyfitness.com/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Discovered Pages

267    267

We've discovered 267 pages on hardcandyfitness.com.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Mobile

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

hardcandyfitness.com on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 47x47
BUTTON 47x47
Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.prod.phx3.secureserver.net.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is Starfield Technologies, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Technologies

Server Uptime

Upgrade now and get notified when hardcandyfitness.com goes down.
Free Trial

Server IP

23.229.131.101

Server location: Scottsdale

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

hardcandyfitness.com

Length: 16 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Domain

Domain Registration

Created 12 years ago

Expires 3 years ago

Your domain, hardcandyfitness.com, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
hardcandyfitness.net Expires 2 years ago
hardcandyfitness.org Available. Register it now!
hardcandyfitness.info Available. Register it now!
hardcandyfitness.biz Available. Register it now!
hardcandyfitness.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ardcandyfitness.com Available. Register it now!
hatdcandyfitness.com Available. Register it now!
hzrdcandyfitness.com Available. Register it now!
hradcandyfitness.com Available. Register it now!
hardczndyfitness.com Available. Register it now!
hardcandyitness.com Available. Register it now!
hadrcandyfitness.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Traffic Estimations

Low    Low

This shows your estimated traffic for hardcandyfitness.com compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

2,789,148th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to hardcandyfitness.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of hardcandyfitness.com in local directories
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Social Profiles

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares2294

Facebook Comments0

Facebook Likes-

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Page

Cover picture of the Hard Candy Fitness Facebook Page

Were here21,424

Talking About59

The Facebook page Hard Candy Fitness is linked to your website.

URL
Name
Hard Candy Fitness
About
Our fitness clubs are taking fitness to another level, and we believe Harder Is Better.
Meta Description
Founded in 2010, Hard Candy Fitness focuses on unique and innovative group fitness programming, stylish and innovative design, and personalized training.

The brand was created in partnership with Madonna, who’s believes that when it comes to working out - Harder is Better®.

The core of the Hard Candy Fitness (HCF) brand is its proprietary ADDICTED TO SWEAT® (ATS) group fitness programming. These workouts are created from the actual routines Madonna uses with her personal trainers, our HCF Sweat Crew.
Great, we found a Facebook page for hardcandyfitness.com and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@hardcandyfit

The Twitter™ Account @hardcandyfit is booked and it is linked to your website.

URL
Name
hardcandyfit
Followers
12,225
Tweets
2,206
Bio
Our clubs are taking fitness to another level. We live by the motto Harder Is Better.
Created
9 years ago
Great, we found a Twitter account for hardcandyfitness.com and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor hardcandyfitness.com’s Google ranking for custom keywords
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