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SEO

Title Tag

Hastings Lifeboat -

Length: 19 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Missing

The meta description for hastingslifeboat.org.uk is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
1 7 5 0 0
<H1>
<H2> Follow us on Twitter
<H2> NEWS
<H2> NEXT EXERCISE
<H2> EVENTS AT HASTINGS LIFEBOAT STATION
<H2> SPRING FLING EVENT A CRACKING SUCCESS
<H2> LAUNCH CREW RUNNING FOR FUEL!
<H2> WELCOME DONATION FROM PETT LEVEL!
<H3> Hastingsrnli
<H3> About us
<H3> Contact
<H3> Legal
<H3> Help
<H6> The RNLI is an independent charity, funded by voluntary donations. We could not save lives at sea without your support.
<H6> The Royal National Lifeboat Institution is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland | RNLI (Trading) Ltd - 01073377, RNLI (Sales) Ltd - 2202240, RNLI (Enterprises) Ltd - 1784500 and RNLI College Ltd - 7705470 are all companies registered at West Quay Road, Poole BH15 1HZ. Images & copyright © RNLI 2012. This site is maintained by Agentgorringe Design Studio
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • ago 343
  • hastings 319
  • rnli 297
  • months 276
  • lifeboat 276
  • station 236
  • see 204
  • facebook 202
  • read 200
  • done 108
  • likes 101
  • comments 101
  • shares 100
  • share 100
  • comment 100
  • crew 53
  • ilb 44
  • safe 41
  • october 40
  • event 37

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 116 images on this web page.

23 ALT attributes are empty or missing.

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http://www.eastbournernli.org/wp-content/uploads/2012/06/Donate_button.png
and 18 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images