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helpandcare.org.uk

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On-Page

Content

Title Tag

Find support that’s right for you · Help & Care

Length: 47 character(s) (324 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Working across South-Central England, Help & Care promotes dignity and independence for all people, particularly those living with a long-term health condition, unpaid carers and people who are isolated and/or housebound.

Length: 221 character(s) (1,297 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

www.helpandcare.org.uk

Find support that’s right for you · Help & Care

Working across South-Central England, Help & Care promotes dignity and independence for all people, particularly those living with a long-term health condition, ...

Mobile Version

https://www.helpandcare.org.uk

Find support that’s right for you · Help & Care

Working across South-Central England, Help & Care promotes dignity and independence for all people, particularly those ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 13 1 0 0
<H1> Find support that’s right for you
<H2> search
<H2> Services
<H2> Get Involved
<H2> Work With Us
<H2> About Us
<H2> News and Media
<H2> Call us
<H2> Our approach
<H2> News and campaigns
<H2> Working in collaboration
<H2> Telephone
<H2> Address
<H2> Social
<H3> Find out more about our collaborations .
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • long-term health condition 2
  • registered charity 2
  • charity shop 3
  • employee benefits 2
  • main menu 5
  • south-central england 3
  • find support 3
  • work closely 2
  • independence 2
  • organised 1
  • particularly 2
  • volunteers 2
  • provide 2
  • care 12
  • healthwatch 3
  • services 7
  • support 8
  • find 7
  • approach 2
  • carers 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 2 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 1 images on helpandcare.org.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We found 1 web feed URL(s) on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.helpandcare.org.uk and helpandcare.org.uk as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.helpandcare.org.uk and helpandcare.org.uk to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for helpandcare.org.uk but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at helpandcare.org.uk/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

helpandcare.org.uk on an iPhone
helpandcare.org.uk on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:image'

HELPANDCARE.ORG.UK

Find support that’s right for you

Working across South-Central England, Help & Care promotes dignity and independence for all people, particularly those living with a long-term health condition, unpaid carers and people who are isolated and/or housebound.

Tag
og:type website
og:url https://www.helpandcare.org.uk/
og:title Find support that’s right for you
og:description Working across South-Central England, Help & Care promotes dignity and independence for all people, particularly those living with a long-term health condition, unpaid carers and people who are isolated and/or housebound.
og:site_name Help & Care
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

Missing 'twitter:image'

Tag
twitter:site @helpandcare
twitter:creator @helpandcare
twitter:card summary
twitter:domain https://www.helpandcare.org.uk/
twitter:title Find support that’s right for you
twitter:description Working across South-Central England, Help & Care promotes dignity and independence for all people, particularly those living with a long-term health condition, unpaid carers and people who are isolated and/or housebound.
and 1 more.
We detected Twitter Card tags on your webpage, but there are some errors that should be fixed.

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires in 2 days.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Performance

Asset Minification

77%    77%

You could reduce (35.7 KiB) by minifying the asset(s) listed below.

URL Reduction size
/site/styles/css/styles.css 26.2 KiB (26%)
/site/scripts/main.js 5.4 KiB (28%)
/site/scripts/plugins.js 4.1 KiB (11%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Technologies

Server Uptime

Upgrade now and get notified when helpandcare.org.uk goes down.
Free Trial

Server IP

34.251.244.36

Server location: Dublin

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

helpandcare.org.uk

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Domain

Domain Registration

Created 22 years ago

Expires in 18 days

Your domain, helpandcare.org.uk, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
helpandcare.com Expires 8 months ago
helpandcare.net Available. Register it now!
helpandcare.org Expires a year ago
helpandcare.info Available. Register it now!
helpandcare.biz Available. Register it now!
helpandcare.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
hdlpandcare.org.uk Available. Register it now!
helpanrcare.org.uk Available. Register it now!
helpsndcare.org.uk Available. Register it now!
hslpandcare.org.uk Available. Register it now!
helpahdcare.org.uk Available. Register it now!
nelpandcare.org.uk Available. Register it now!
helpandccare.org.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Mobile visits

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Google Analytics

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

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Social Profiles

Facebook Page

Cover picture of the Help & Care Facebook Page

Were here64

Talking About29

Checkins64

The Facebook page Help & Care is linked to your website.

URL
Name
Help & Care
About
Help & Care is a registered charity that works with older people, carers and communities to live the lives they choose.
Mission
Our Mission Statement
“Help and Care is a charity focussed on helping people get the best from life – particularly those people who need more support than others like people in their later life, people who care for someone or people less able to assert themselves in the world.

Help and Care’s name speaks for itself; it will help people and care for them. It will do this based on a clear set of values that embrace the principles of equality and respect.

Help and Care performs many functions with a ‘can do’ attitude. It will not be deterred by every day challenges; at a national level in its role as influencer of policy or for local people as it provides a day to day service.

Help and Care will ensure that the people it serves are empowered to make choices and speak out for themselves and their communities.

Help and Care will continue to grow in order that it can help more people, more often and across more of the country. It will do this by being a fair employer and taking an open approach to communication about its aspirations, intentions and challenges.

Help and Care will work as efficiently as possible seeking to make best use of its income whether generated by trading or from contract funding. It will take responsibility for the outputs of its services and use customer feedback, in whatever form, to continually ensure that it is serving its customers well.”
Company overview
Help and Care is a registered charity in Dorset working with adults of all ages, carers and communities. We are here to provide you with information and advice that will enable you to make decisions and find support that is right for you. Check out our website or call our helpline 0300 111 3303 to find out how we can help you to take control and make choices that will help you to live life the way you want to.
We also have a charity shop in partnership with Oakhaven Hospice Trust at;
19 Southbourne Grove
Southbourne
Bournemouth
Dorset
BH6 3QS
Tel: 01202 430792
Products
Since its start in 1985 as a three month pilot project Help & Care has evolved into a large voluntary organisation at the forefront of both delivering personal services whilst maintaining effective engagement with local communities.

Help & Care is a people-centred organisation, setting the agenda for a range of services and activities aimed at maintaining independence and quality of life.

Help & Care has a national reputation for innovation in service development and raising the needs, rights and aspirations of people.
Address
Bournemouth
United Kingdom
Phone
0300 111 3303
Great, we found a Facebook page for helpandcare.org.uk and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@helpandcare

The Twitter™ Account @helpandcare is booked and it is linked to your website.

URL
Name
helpandcare
Followers
753
Tweets
1,850
Bio
Help & Care is a charity that works with people and communities to live the lives they choose. We are based in Dorset. Charity Number 1055056
Location
HO: Pokesdown, Bournemouth.
Created
9 years ago
Great, we found a Twitter account for helpandcare.org.uk and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Instagram Account

We couldn't find an Instagram account for helpandcare.org.uk defined in your structured data.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that when it comes to content, you’ve got about 800 million potential sets of eyes ready to enjoy your content.

If you do have an Instagram account for helpandcare.org.uk, check our article on how to link your social medias.

LinkedIn Account

We found https://www.linkedin.com/company/help-and-care on your webpage. If this is your account, add it to your structured data.

We couldn't find a LinkedIn Account for helpandcare.org.uk defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.

Facebook

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor helpandcare.org.uk’s Google ranking for custom keywords
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