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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Home Online alle bloemenzaden, kruidenzaden, groentenzaden onder 1 dak.

Length: 71 character(s) (549 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Helza Hobbyzaden voorziet de groenten en bloemen teller voor zaden van hoogste kwaliteit. Mocht u niet vinden wat u zoekt in onze grote assortiment neem gerust contact met ons op.

Length: 179 character(s) (1,064 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Home Online alle bloemenzaden, kruidenzaden, groentenzaden onder 1 ...

https://www.helza-hobbyzaden.nl/

Helza Hobbyzaden voorziet de groenten en bloemen teller voor zaden van hoogste kwaliteit. Mocht u niet vinden wat u zoekt in onze grote assortiment neem ...

Mobile Version

Home Online alle bloemenzaden, kruidenzaden, groentenzaden ...

https://www.helza-hobbyzaden.nl

Helza Hobbyzaden voorziet de groenten en bloemen teller voor zaden van hoogste kwaliteit. Mocht u niet vinden wat u zoekt...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 83 0 0
<H1> Helza Hobbyzaden | Online zaden bestellen
<H2> Helza hobbyzaden
<H3> Nieuw in ons assortiment
<H3> Bloemkool Jaffa F1 ca 35 zaden
<H3> Bloemkool Freedom F1 vanaf 20 zaden
<H3> Sarpo Mira 28-35 ECO
<H3> Monstrans boon ( stoksla | Droogboon) ca. 60 zaden
<H3> Afrikaan Sparky, Nematode bestrijder
<H3> Alouette Bio Phytophtora resistent
<H3> Carolus Bio Phytophtora resistent
<H3> Bladmoes Namenia BIO
<H3> Bleekselderij Green Sleeves
<H3> Aubergine Patio Baby F1
<H3> Courgette Eight Ball & One Ball F1
<H3> Paprika Jubilandska BIO
<H3> Peper Westlandse lange Rode BIO
<H3> Bonekruid Eenjarig BIO
<H3> Borage komkommerkruid Blauw officinalis BIO
<H3> Mosterd Gele | witte BIO
<H3> Stamsla Boterboon Orinoco
<H3> Stokspekboon Neckarkoningin
<H3> Stokspekboon Goldmarie
<H3> Phacelia BIO
<H3> Phacelia tanacetifolia BIO
<H3> Zinnia marylandica Zahara Fire Double
<H3> Kropsla Botersla Vilandry (C922)
<H3> Paprika Beluga® Purple (WT 9729)
<H3> Groenbemester Stoppelknollen (groenzaad) Samson ca 1000 gram
<H3> Incarnaat klaver rode vanaf 250 gram
<H3> Vertiplant op Maat
<H3> Vertiplant Mobile
<H3> Vertiplant Double
<H3> Vertiplant Single
<H3> Onze hardlopers
<H3> Vermiculite / Vermiculiet, korrel M3 Agra 100 Liter
<H3> Vergeet mij nietje gifts, 100 zakjes
<H3> Zinken emmertje per 6 stuks
<H3> Moestuinbak 120x100 cm gerecycled pvc, compleet
<H3> Lavameel 2,5 Kg.
<H3> Moestuinbak vanaf 100x100 cm gerecycled pvc, compleet
<H3> Moestuinbak 120x120 cm gerecycled pvc, compleet
<H3> Professionele Moestuinmix 50 Liter
<H3> Raapsteel Mizuna Brassica rapa subsp. campestris
<H3> Moestuinbak 120x90 cm gerecycled pvc, compleet
<H3> Tomaat Bolstar Granda Solanum lycopersicum L.
<H3> Tomaat Bartelly F1 Solanum lycopersicum L.
<H3> Akkerbloemenmengsel
<H3> Bloemenmengsel Hoog
<H3> Bloemenmengsel Middelhoog
<H3> Bloemenmengsel Laag
<H3> Bloemenmengsel Tübingermengsel
<H3> Meiraap Milanese witte roodkop Brassica rapa var. majalis
<H3> Tomaat Mirabelle blanche Solanum lycopersicum L.
<H3> Basilicum Genovese Ocimum basilicum
<H3> DCM Beendermeel 1,5 Kg.
<H3> DCM Vulkanische Lavakorrel | Lavagruis 0-3 mm vanaf 5 Kg.
<H3> Pastinaak White gem. vanaf,
<H3> Acd kassen Basic 1200 (8,26m²) - 278cm x 297cm x 121cm - Nokhoogte 2,29m
<H3> Acd kassen Basic 820 (8,26m²) - 278cm x 297cm x 121cm - Nokhoogte 2,29m
<H3> Acd kassen Basic 300 (2,99m²) - 197cm x 152cm x 121cm - Nokhoogte 1,97m
<H3> Acd kassen Culti’abris TM - Micro
<H3> Acd kassen Kweekrek
<H3> Acd kassen 2 stuks aluminium schappen
<H3> Acd kassen Fix clips
<H3> Aanbiedingen
<H3> Scabiosa Japonica
<H3> Fuseables Basilicum "Try Basil" (multi-seed pil)
<H3> Basilicum Dark Opal Eco
<H3> Scabiosa caucasica Fama White
<H3> Scabiosa caucasica Fama Deep Blue
<H3> Scabiosa atropurpurea Chirocco Mix
<H3> Scabiosa atropurpurea Black Knight
<H3> Radijs Vienna F1
<H3> Acd kassen Basic 1200 (8,26m²) - 278cm x 297cm x 121cm - Nokhoogte 2,29m
<H3> Acd kassen Basic 820 (8,26m²) - 278cm x 297cm x 121cm - Nokhoogte 2,29m
<H3> KAS INTRO GROW IVY 257 x 193 x H121/195cm • 5,0m² ALUMINIUM
<H3> KAS INTRO GROW IVY 257 x 193 x H121/195cm • 5,0m² Ral 7016 antraciet grijs
<H3> KAS INTRO GROW IVY 257 x 193 x H121/195cm • 5,0m² Ral 6009 groen
<H3> KAS INTRO GROW IVY 257 x 193 x H121/195cm • 5,0m² Ral 9005 zwart
<H3> KAS INTRO GROW LILY 319 x 193 x H121/195cm • 6,6 m² Aluminium
<H3> KAS INTRO GROW LILY 319 x 193 x H121/195cm • 6,6 m² Antraciet grijs Ral 7016
<H3> KAS INTRO GROW LILY 319 x 193 x H121/195cm • 6,6 m² Ral 6009 Groen
<H3> KAS INTRO GROW LILY 319 x 193 x H121/195cm • 6,6 m² Ral 9005 Zwart
<H3> KAS INTRO GROW OLIVER 384 x 257 x H132/240cm • 9,9 m² Aluminium
<H3> KAS INTRO GROW OLIVER 384 x 257 x H132/240cm • 9,9 m² Ral 7016 antraciet grijs
<H6> Bestellen
<H6> Informatie
<H6> Mijn account
<H6> Bedrijfsinfo
and 86 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • aardappelen 2019 onder voorbehoud 2
  • acd kassen basic 1200 2
  • acd kassen basic 820 2
  • sluis garden zaden 2
  • telers segment 14
  • acd kassen 9
  • rode biet 2
  • m² aluminium 2
  • moestuinbak moestuinmix 2
  • cadeau artikelen 3
  • helza hobbyzaden 7
  • vanaf 5
  • catalogus 2019 2
  • bloemkool 4
  • beroeps tuinbouw 2
  • normale prijs 23
  • overige tuinartikelen 2
  • verticaal tuinieren 2
  • witte 5
  • assortiment 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 21 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

765,825    765,825

We've discovered 765,825 pages on helza-hobbyzaden.nl.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.helza-hobbyzaden.nl and helza-hobbyzaden.nl as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.helza-hobbyzaden.nl and helza-hobbyzaden.nl to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.helza-hobbyzaden.nl/wishlist/index/add/product/7673/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/catalog/product_compare/add/product/7821/uenc/aHR0cHM6Ly93d3cuaGVsemEtaG9iYnl6YWRlbi5ubC8,/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/wishlist/index/add/product/7960/form_key/3E0V1fuCLu4AVB46/
https://www.helza-hobbyzaden.nl/catalog/product_compare/add/product/7960/uenc/aHR0cHM6Ly93d3cuaGVsemEtaG9iYnl6YWRlbi5ubC8,/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/wishlist/index/add/product/7945/form_key/3E0V1fuCLu4AVB46/
https://www.helza-hobbyzaden.nl/catalog/product_compare/add/product/7945/uenc/aHR0cHM6Ly93d3cuaGVsemEtaG9iYnl6YWRlbi5ubC8,/form_key/3E0V1fuCLu4AVB46/
https://www.helza-hobbyzaden.nl/wishlist/index/add/product/7946/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/wishlist/index/add/product/7949/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/wishlist/index/add/product/7950/form_key/3E0V1fuCLu4AVB46/
https://www.helza-hobbyzaden.nl/catalog/product_compare/add/product/7950/uenc/aHR0cHM6Ly93d3cuaGVsemEtaG9iYnl6YWRlbi5ubC8,/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/catalog/product_compare/add/product/7951/uenc/aHR0cHM6Ly93d3cuaGVsemEtaG9iYnl6YWRlbi5ubC8,/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/catalog/product_compare/add/product/7931/uenc/aHR0cHM6Ly93d3cuaGVsemEtaG9iYnl6YWRlbi5ubC8,/form_key/3E0V1fuCLu4AVB46/
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https://www.helza-hobbyzaden.nl/wishlist/index/add/product/698/form_key/3E0V1fuCLu4AVB46/
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