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highwire.com

2014-10-05 03:14:25
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Optimize

SEO

Title Tag

Medium impact Easy to solve

Build your own eCommerce Store — Highwire.com

Length: 45 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Medium impact Easy to solve

Missing

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
3 11 6
<H1> Create your own online store in seconds
<H1> Site navigation
<H1> Start your FREE trial
<H2> Start your FREE trial
<H2> Highwire is a complete all-in-one solution.
<H2> Choose from dozens of gorgeous themes
<H2> Testimonials
<H2> Start your free, no-risk, 14 day trial!
<H2> Features
<H2> Resources
<H2> Contact us
<H2> Follow us
<H2> Creating your account.
<H2> Store setup complete!
<H3> Accept credit cards
<H3> Custom domain
<H3> Mobile commerce
<H3> Flexible design
<H3> Multichannel support
<H3> Secure checkout
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • store 14
  • start 9
  • trial 7
  • highwire 7
  • features 5
  • sign 5
  • mobile 5
  • online 5
  • selling 4
  • complete 4
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience are using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average store 14
Average start 9
Average trial 7
Average highwire 7
Average features 5
Keywords (2 words) Freq Title Desc <H>
Average start trial 4
Bad start selling 4
Average mobile commerce 3
Average day trial 3
Average online store 3
Keywords (3 words) Freq Title Desc <H>
Bad filling form credit 2
Bad form credit card 2
Bad credit card required 2
Bad sign filling form 2
Bad trial sign filling 2
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 8 images on this web page.

3 ALT attributes are empty or missing.

  • http://www.highwire.com/media/images/screenshots/dashboard.png
  • http://www.highwire.com/media/images/screenshots/themes.png
  • http://www.highwire.com/media/images/spinner.gif
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

21.1%

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Great, this page's ratio of text to HTML code is higher than 15 percent.

Although your text to code ratio is good, you can always improve it by adding more text content to your pages.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.highwire.com and highwire.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Mobile

Mobile Rendering

Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Usability

URL

http://highwire.com

Length: 8 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Great, your website has a favicon.

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Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

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There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

14.8 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.01 second(s) (1216.52 kB/s)

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Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Domain Availability

Domains (TLD) Status
highwire.net Expires in 7 years
highwire.org This domain is booked
highwire.info This domain is booked
highwire.biz Expires in 6 months
highwire.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
gighwire.com Available. Book it now!
hughwire.com Available. Book it now!
hifhwire.com Available. Book it now!
higgwire.com Available. Book it now!
highwre.com Available. Book it now!
nighwire.com Available. Book it now!
h8ghwire.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Safe Browsing

Medium impact Very hard to solve

Great, your website is safe.

?

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

75.101.163.19

Server location: ASHBURN

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<blockquote> 1 Replace with CSS properties
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Promote

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes241

Facebook Shares159

Facebook Comments45

StumbleUpon3

Google™ +78

Twitter Backlinks368

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The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Facebook Page

Low impact Easy to solve
Cover picture of the Highwire Storefronts: Free Stores & More Facebook Page

Likes1,027

Talking About1

URL
Name
Highwire Storefronts: Free Stores & More
Categories
App Page
About
Highwire.com - Create your own Store and sell multi-multichannel
Mission
Empower online sellers to be successful
Address
5070 S Gilbert Rd Suite 200, Chandler
United States
Phone
(480) 336-1214
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These data regarding the Facebook Page are publicly available.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

43,063th most visited website in the World

18,225th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.