arrow-upArrow pointing up LinksPair of connected chains Bullet - DangerWarning arrow like circle Bullet - InfoInformation arrow like circle Bullet - PlainArrow like circle Bullet - SuccessGreen arrow like circle Bullet - WarningExclamation point in a arrow like circle CheckedCheckbox checked chevron-downArrow pointing down Chevron RightArrow pointing right Star 1Created with Sketch. Email iconEmail icon email-reverseEmail icon in a cicle FolderFolder icon GearCog icon. Hash TagNumber sign ImpactTarget circle icon. LinksPair of connected chains LocalArrow like icon, pointing down for a position to a map LocalArrow like icon, pointing down for a position to a map menuMobile nav icon MobileSimplified smartphone Hash TagNumber sign SearchLooking glass SearchLooking glass sign-flag 2Created with Sketch. sign-settings 2Created with Sketch. sign-star 2Created with Sketch. sign-stop 2Created with Sketch. sign-success 2Created with Sketch. Socialhand with pointing finger TechnologiesChevrons ahead like html code GroupCreated with Sketch. TimeClock icon Usabilityhand with pointing finger VisitorUser generic icon
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81.8
Screenshot for hm.com

hm.com

2015-04-16 10:23:29
Passed
0%
To Improve
0%
Errors
0%
Optimize

SEO

Title Tag

Medium impact Easy to solve

H&M offers fashion and quality at the best price

Length: 48 character(s)

?

Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Medium impact Easy to solve

Missing

?

Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
1 4
<H1> CHOOSE  REGION:
<H2> ASIA PACIFIC
<H2> Europe
<H2> Middle East And North Africa
<H2> NORTH AMERICA AND SOUTH AMERICA
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • united 3
  • canada 2
  • south 2
  • republika 2
  • america 2
  • and 2
  • north 2
?

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Bad united 3
Bad canada 2
Average south 2
Bad republika 2
Average america 2
?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 22 images on this web page.

1 ALT attributes are empty or missing.

  • http://lp.hm.com/hmprod?set=source[/josh/media/sys_master/9431968153630/img01_1045_102.jpg]&call=url[file:/misc/status]
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

9.2%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
790,001    790,001
?

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

?

Great, your website directs www.hm.com and hm.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

?

Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

?
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Medium impact

Created 17 years ago

Expires in a year

?
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Friendliness

High impact Very hard to solve
Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

?
Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website and Google™ has recently announced that it will use this as a ranking signal in mobile search results.

Mobile Rendering

Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

High impact Hard to solve

Perfect, the most important buttons/links are large enough to be tapped easily.

?
Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

High impact Hard to solve

Perfect, no embedded objects detected.

?
Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

High impact Hard to solve

Perfect, this web page’s text is legible on mobile devices.

?
You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Medium impact Hard to solve

Great, a configured viewport is present.

The content fits within the specified viewport size.

?
Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Medium impact Hard to solve
Average    Average

Avoid landing page redirects

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Reduce server response time

?
Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

Mobile Frameworks

No mobile frameworks have been detected.

?
Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

http://hm.com

Length: 2 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Great, your website has a favicon.

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

?

Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Place the most important content above the fold line.

Fold line

?
When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Page Size

12.1 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.16 second(s) (73.86 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

We could not find a Print-Friendly CSS

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Metadata

Medium impact Easy to solve

No Metadata have been detected

?
Metadata is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports rich snippets for the following content types: Reviews, People, Products, Businesses and Organizations, Recipes, Events and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
hm.net Expires in 7 years
hm.org This domain is booked
hm.info This domain is booked
hm.biz Expires in 6 months
hm.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
gm.com This domain is booked
hn.com This domain is booked
hj.com This domain is booked
jm.com This domain is booked
ym.com This domain is booked
m.com This domain is booked
um.com This domain is booked
?

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

?

Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Trust Indicators

Medium impact Very hard to solve

Trust

93%    93%

Vendor reliability

93%    93%

Privacy

93%    93%

Child safety

93%    93%
?

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve

Great, your website is safe.

?

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

134.213.2.238

Server location: London

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Perfect, your website does not use inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 135 Errors, 2 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

You didn't specify any encoding.

?

Language/character encoding is not specified, this may cause problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Low impact Very hard to solve

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

Renew your SSL certificate now, it expires in a month.

The certificate issuer is DigiCert Inc.

?
Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure to keep your SEO optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
Promote

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes48047

Facebook Shares6460

Facebook Comments1628

StumbleUpon1268

Google™ +6211656

?

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Facebook Page

Low impact Easy to solve
URL
Name
http://hmcode.tumblr.com/
Address
Brisbane
Australia
?
These data regarding the Facebook Page are publicly available.

Twitter™ Account

Low impact
@hm

The Twitter™ Account @hm is booked and it is linked to your website.

Name
Followers
5,253,974
Tweets
8,867
Bio
Welcome to H&M's official Twitter account. For customer service, please tweet @hm_custserv or visit http://t.co/AnCcopIYpN.
Account Age
7 years ago
?

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

Low impact Easy to solve

Not found

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

H&M
Claim listing

234 Regent Street
UNITED KINGDOM

+44 344 736 9000

Missing profile on Foursquare™

H&M
Claim listing

27-29 Long Acre Covent Garden, London
UNITED KINGDOM

+442073951250

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1420447781000

H&M is gradually becoming my favourite place for shopping. I know it's a chain, but I love it anyway. Their coats and jackets are great, as well as the skirts and even the swimwear. Nice location, clean store, friendly and helpful staff. – Lilly Haynes

Show more

1417365226000

I went to buy a bag for my Mum (xmas present) 3 weeks ago. When I went to pay for it, the cashier lady who I think had a high status in the shop (manager or something) nodded to another worker next to her as if you say "look at this teenage girl buying this... – Rhian Cee

Show more

1404475021000

Popped in to check out the children's clothes in the sale this week and got some great bargains. The store was relatively tidy considering it was sale time and the prices were comparable with Primark - which is most people's 'go to' place for cheap fashion. – Laura Porter

Show more

1384365587000

This is an email I sent to customer services today regarding online purchase: Dear Sir This is to complain about the invoicing approach that H&M is using with on-line customers, which is absolutely outrageous. More than a month ago I bought a few items over the... – C d'Aboville

Show more

1379259711000

I'm from the States so we have a lot of H&Ms but these ones have so much more! They are massive and have so many clothes to choose from. I find that they have some different stuff here as well. I dont necessarily like to shop at places that i have at home but... – Cassandra DenDanto

Show more

1348086436000

What a bargain HM is! For no money you can get both the basic and the stylish look. Much more stylish than some that were shown during the LFW.. I just... – Marcy W.

Show more

1335038598000

I do like H&M because I can usually find things to complete my outfit... a cardigan here, a blouse there. This isn't my favourite H&M store, but I like the... – Heather E.

Show more

1334070116000

I'm not a huge fan of H&M, my friend and I nickname it hit and miss, but I have to give kudos to this branch on Long Acre - an area of London I'm a fan of... – Natalie P.

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

620th most visited website in the World

662th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

4.2%    4.2%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
25.9
Germany
19.3
United Kingdom
5.7
China
4.9
France
4.8
Popular Countries ccTLD Status
United States hm.us This domain is booked
Germany hm.de This domain is booked
United Kingdom hm.co.uk This domain is booked
China hm.cn This domain is booked
France hm.fr This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.